Regent College: Digital Campaign Issues, Market Analysis, Solutions

This report analyzes Regent College's challenges in implementing an effective digital marketing campaign. The college, a well-known educational institution in London, aims to enhance its digital presence to better support students and attract new enrollments. The report identifies key competitors, such as the University of London and other prestigious colleges, and examines Regent College's target market segment of individuals aged 18-35 seeking career advancement through education. A PESTLE analysis highlights external factors influencing the college, including government funding, economic conditions, social attitudes towards education, technological advancements, legal regulations, and environmental considerations. The report concludes that Regent College needs a cost-effective and efficient digital campaign strategy to overcome these challenges and maintain its competitive edge. Desklib provides access to this and many other solved assignments for students.

Research Report

Table of Contents
Introduction.................................................................................................................................................3
Clarify who is the client and what is the problem they are facing............................................................3
Competitors.............................................................................................................................................3
Target customer market...........................................................................................................................4
Influencing factors from external environment........................................................................................5
Issues client is facing...............................................................................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8

Introduction
The study is based on Regent college who is working in the education industry since
long. They are offering the best educational facilities in order to make the students employable.
They offer various learning programs for career growth of the students. In current situation, the
college is moving towards digital platform to promote their services. The report will cover the
information of client and the problem they are facing. Further, it will cover the information
regarding the competition, target market, external environment of the company.
Clarify who is the client and what is the problem they are facing
In the given scenario, the client is Regent College. It is a well-known educational
institution that provides educational courses from the people of age group between 18 -35. It was
started in 1968 and has more than 4000 graduate and 17000 former students. The main aim of the
college is to provide an effective learning environment to the students. This learning
environment makes the student enable to interact, share their stories, support each other in an
efficient manner. In terms of quality, it is considered an excellent college. The college has
presence at five major locations of UK (About Us, 2021). They have campus at Harrow,
Wembley, Southall, Kingsbury and London. In addition to this, there is modern campus with
latest technology, computer and other such facilities. Here, they ensure that every student feel
supported. To enhance the employability skills, they are also providing the industry oriented
courses. Recently, they are looking forwards of using digital platforms in order to promote their
services in an efficient manner. In addition, they are using latest technology in order to support
the students in their studies.
In the given scenario, Regent College is looking forward to utilize the latest and updated
technology in order to provide a better learning experience and support to the students. In
addition, they are planning to design a new digital campaign, technology and system
infrastructure that will help in order to provide a better learning experience to the students. For
this purpose, they have been contacted to several consultants but they are not getting a proper
response. In addition, the consultants are charging huge amount in terms of preparing the digital
campaign. Still, the campaign is not highly effective. It will create constraint in the successful
implementation of digital campaign.

Competitors:
Regent college is working within the education industry. They offer ample of courses to
the students in order to ensure their career growth. London is really ahead in terms of education
due to presence of several prestigious universities and colleges. There is University of London
which is the first choice of students due to the prestige of their degree. In addition to this, the
major competitors of regent college are Gordon Conwell theological sem, Tyndale University,
Earlham college and more (Olssen, 2021). These competitors are also offering various
educational courses to the students which affect the selection of the students. In addition to this,
presence of competitive universities directly influence the number of admissions in the college
and also have a major influence on their profit margin. In this context, it is important for regent
college to improve their educational services on order to ensure high number of admissions in an
efficient manner.
Target customer market:
Segmentation: It refers to divide the entire population in different segments. Here,
people are put in a group on the basis of their characteristics, attributes, features, behavior and
more. The main aim of segmentation is to select a specific segment in order to prepare suitable
strategies for future growth and success of the company (Oktadiana and Chon, 2017). The
segmentation is based on different elements such as demographic, psychographic, behavioral,
geographic and more. In context of Regent College, they are using geographic segment where
they have been established the premises at different locations of UK. Here, the segmentation
helps the college in order to make appropriate use of the available resources in an efficient
manner.
Targeting: After segmentation, the next step is targeting wherein a particular segment
has been selected to target. In the given scenario, the regent college is targeting to the people of
age group between 18 to 35. Here, they are offering various courses to the people of different age
group in order to enhance their learning opportunities. In addition, they are targeting to those
people who are interested in learning new skills and knowledge to ensure enhancement and
growth in the career.

Positioning:Positioning is the last step wherein the company put efforts to position its
product in an appropriate way (Buckley and et. al., 2021). Basically, it shows the perception of
the customers towards the products or services of the company. In case of Regent College, they
have been positioned as a prestigious educational institute. For this purpose, they are offering
various types of courses for the career growth and enrichment of the students. In order to
improve the positioning, the organization needs to prepare innovative and creative strategies.
Influencing factors from external environment
External environment is the combination of different elements which are present in an
outside environment. It includes ample of factor which cannot be controlled by the managers. To
assess the external environment of Regent College, Pestle analysis is given below:
Political Factors: Government of UK provided fund to the educational institute of UK in
order to subsidize the cost of education for students. In addition, ample of foreign students also
visit the country for the purpose of getting admission in prestigious universities of the country
(Hu, 2018). It will create opportunity for Regent college of further expansion.
Economical Factors: In UK, the economy of country is really strong. However, the
students used to take debts to fund their education which creates financial burden on them, even
before start the education.
Social Factors: The students of the country has willingness to study. They consider that
higher education is highly important to ensure the career growth in future period of time.
Education-oriented attitude of the students of UK will create future growth opportunities for
regent college (Brito and Harkiolakis, 2017).
Technological Factors: In current time, use of online techniques in the education field
has been increased. Students are more comfortable by learning online platform. In addition,
COVID has been enhanced the need of online education (Raybould, 2021). In this situation,
regent college is required to adopt online education facilities in order to ensure the future growth.
Legal Factors: In higher education, there is requirement to follow ample of laws, rules
and regulations. In context of regent college, it is important to protect the data and privacy of the

students by following the suitable laws. Here, changes in such laws can create threats for the
future growth and development of regent college.
Environmental Factors: It is important to follow the environmental friendly practices in
order to ensure the sustainable growth and development (de Andres and et. al., 2017). For this
purpose, Regent college is required to contribute in CSR activities in order to ensure
development of environment and society. However, they are upgrading and enlightening the
society through education.
Issues client is facing
In the given situation, the client is Regent College. It is a well-known college of London.
They offer various education programs to the people of age group between 18 to 35. The main
aim of the college is to provide every possible support to the students. For this purpose, they are
running various learning programs in order to ensure the development and growth of the
students. With the technological advancements, regent college is also looking forward to
implement digital practices and develop the IT infrastructure in order to provide better learning
opportunities to the students. For this purpose, they are looking forward to run a digital campaign
and have been contacted to several agencies for this purpose. The agencies prepare report and
charged higher amount for the campaign. Thus, they are looking forward for an efficient
consultant in order to assist them in preparation and implementation of digital campaign.
Therefore, the college is facing tremendous challenge related to digital campaign.

Conclusion
Through the above-mentioned information, it is concluded that education industry is
growing rapidly. The report is about regent college that is a well-known college of London. It
offers several education courses to the students. However, they are facing issues related to digital
marketing campaign. There is discussion regarding the competition, target segment, influence of
external environment in respect of regent college. Further, they are facing issue of getting
appropriate assistance and support for digital campaign.

References
Books and journals
Brito, T.L.D. and Harkiolakis, N., 2017. Influence of UK economic and market policies on a
small wine merchant. International Journal of Teaching and Case Studies, 8(1), pp.29-
45.
Buckley and et. al., 2021. Enhanced model for leadership development for trainees and early
career health professionals: insights from a national survey of UK clinical scientists. BMJ
Leader, pp.leader-2021.
de Andres and et. al., 2017. Beyond LCOE: A study of ocean energy technology development
and deployment attractiveness. Sustainable Energy Technologies and Assessments, 19,
pp.1-16.
Gareeb, N. and Rwelamila, P.D., 2021. Rethinking project management maturity models for the
South African power sector. African Journal of Science, Technology, Innovation and
Development, pp.1-15.
Hu, W., 2018. Context and Comparison of Translation Programmes in China and the UK:
Market Forces, Global Positions and Curriculum Content. In Education, Translation and
Global Market Pressures (pp. 157-234). Palgrave Macmillan, Singapore.
Oktadiana, H. and Chon, K., 2017. Vocational versus academic debate on undergraduate
education in hospitality and tourism: The case of Indonesia. Journal of Hospitality &
Tourism Education, 29(1), pp.13-24.
Olssen, M., 2021. Neoliberal competition in higher education today: Research, accountability
and impact. In A Normative Foucauldian (pp. 307-327). Brill.
Raybould, C., 2021. Trends forecasting as a tool for sustainable education. Fashion, Style &
Popular Culture.
Online

About Us, 2021. [Online]. Available through:< https://www.regent-college.edu/about-us#/