Marketing and Branding for Regent Tutorial College Presentation

This presentation provides a comprehensive business consulting plan for the re-launch of Regent Tutorial College, focusing on the "Thinking into Character" (TIC) program. It addresses key challenges such as increasing competition and low brand awareness, offering strategies to enhance marketing and public relations. The presentation includes a competitor analysis, identifies the target audience (students, professionals, and investors), and highlights the value offered by the consulting group, emphasizing the team's experience in advertising, marketing, and web development. A PEST analysis is used to examine the external environment, considering political, economic, social, and technological factors. The document concludes by emphasizing the importance of branding and marketing for business growth and market awareness, with references to relevant consulting principles.

Business Consulting

Regent tutorial college re-launching itself and within college comprises of 3
institutes that are regent nursery, regent learning centre and regent
independent college. Regent tutorial college is being formed as a revised
Organization in the year 2020, after twenty years of the establishment of The
regent group. The institute has several aims and objectives such as students a
purpose to achieve their goals, offering the best access to higher education to
all the students, presenting and environment where people are valued and
respected, preparing the students for life, providing a safe learning
environment to all and helping them unleash their potential in order to fulfil
their ambitions and providing guidance to students in order to enhance their
aspirations.
Introduction

The presentation is developed for the client that is Regent tutorial college to
present a sales pitch for them to conduct the best marketing and promotional
campaign in regards to the programme is being introduced that is Thinking
into Character which is abbreviated as TIC.
The major problem which can be faced by the client in regards to the
program is increasing competition as existing competitors have already
executed the program before, attracting the target audience effectively and
establishing themselves in the market potentially. The aim and objective
behind creating is outline the branding strategy and Public Relations
Campaign on behalf of Regent Tutorial College.
Aim and objective of the
presentation

Branding strategy and public
relations campaign

There are number of problems which do associate with the TIC programme
that can be a burden and affect the efficiency of the whole idea. Along
with it also plays a part in creating problems in recruitment of
participants for the programmer These issues are as follows:
 Ineffective planning
 Low brand awareness
 Changing external environment
Identified problems concerning
awareness about TIC and recruitment

Lack of planning is the first key concern and the problem that can be a literal
barrier in implementation of the plans and strategies. In every stage of
completing tasks and dealing in certain sectors a major role is played by
planning stage and inefficiency in it is a huge challenge. The planning
processes used and conducted by the client is not enough and hence it is
hindering their public presence and awareness. In the planning there are no
clear stages and agendas are presented which clearly states the ineffectiveness
of and creation of a problem.
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Lack of brand awareness is the second issue or the challenge to the College
as the Thinking into Character is a potential programme but the competitors of
the Regent Tutorial College are already using similar programmes and that is
affecting the brand awareness strategy of the organisation and their presence
in the market. Therefore, for it requires re-launching and development again
with a potential strategy and plan the college needs to increase its brand value
through better awareness in market.
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Changes taking place in external environment is another problem which
bring uncertainty and unsuitability within the surroundings of the company
and majorly impacts its functioning. The dynamic environment of the
education sector is creating unknown and unstable situations for the college
that are influencing the working practices of the organisation along with it
planning and accordingly in recruitment of people within within the firm.
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The critical problem of changing external environment is severely examined
and dissected through the PEST analysis framework. The model
concentrates on certain key areas and components which affects the
whole industry on macro level and works through external means. In
regards to The Regent Tutorial College of education industry the model
and its elements are listed and elaborated below:
 Political
 Economic
 Social
 Technology
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The political factor talks about the influence made by the political decisions
and agendas on the organization that is the institute. The Regent Tutorial
College is a administration which is a part of education industry and the laws
and policies of the region will be influencing the re-launch of the college and
development of its programmes and educational agendas.
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The next up is economic factor which is regarded to the overall economic
condition of the region in which company is being flourishing. The economic
conditions of United Kingdom are favourable and beneficial for education
industry people do invest a lot in the education sector which means increment
resources and leading increasing literacy rate. Thus economy do support the
education sector and will be in favour of re-launch of The Regent Tutorial
College.
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Social factor is on the third where the social values and trends are concerned
and affects the functioning of the brand. The social environment of the United
Kingdom and the world do influences the education industry and its
flourishing trends. At present with the re-launch of the Regent Tutorial
College some new programmes will be introduced by the institute according to
the trends and changing educational environment.
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