Regent College Project: Comprehensive Analysis of TIC & Campaign

This report provides a comprehensive analysis of Regent College's Thinking into Character (TIC) program and a digital marketing campaign. The TIC program aims to enhance career development and character building among students, while the digital campaign seeks to promote the college and its services. The analysis identifies key problems such as lack of staff and resources, inadequate planning, and training inefficiencies. External factors, including political, economic, social, technological, legal, and ecological influences, are examined using a PESTLE analysis. The report also defines the target audience, including students, staff, interested participants, and investors, and identifies competitors like Tyndale University and Western Seminary. Essential skills and knowledge for students and marketers are highlighted, emphasizing the benefits of the TIC program and the digital campaign. The report concludes that the TIC program is beneficial for career promotion and that effective digital marketing strategies are crucial for reaching the target audience and achieving campaign objectives.

Regent college

Project A

Background of the regent group
The organization was founded in the year 1849 by
Elizabeth Jesser Reid with an aim to provide an
inclusive atmosphere to promote learning and
development of students. The mission of the group
is to create value for community through enhancing
interaction and support in order to develop careers
of youngsters. The vision of the organization is to
comply with core values for enhancement of future
and skills of students (Cotherman, 2020).

Aims and objectives
• The major aim of the university is to examine
the business issues of client so that it can
suggest appropriate and constructive solutions
for that.
• One of the primary objective of the group is to
create brand awareness for the purpose of
recruitment and to maximize participation of
individuals to TIC programme.
• It is also concerned at enhancing development
in professional context so that more
constructive strategies could be devised (Trent,
2019).

Problem Identification
• Lack of staff: There was not adequate staff for the promotion of the programme and for the purpose of
inducing high learning.
• Lack of resources: There were not adequate resources to induce participation and to create
awareness.
• Inadequate planning: The lack of planning leads to ineffectiveness in the implementation of the TIC
programme. It requires high organizational skills to achieve success in execution.
• Inefficiency in training: The TIC programme requires proper training of staff for the purpose of
constructive execution. It requires great expertise to teach lessons which was lacking in some areas
(Leary, 2018).

External factor analysis
• Political: The implications of Brexit leads to changes in
various policies of government influencing the decision
making criteria of educational universities of UK.
• Economical: High level of debts of students implies
hindrances in effective participation.
• Social: The growing urge and determination of students
towards learning is a favourable aspect for the organization
as it increases students participation (Schutta, 2022).
• Technological: The growing trends among students towards
online learning platforms increases the chances of their
participation in the TIC programme.

Continue
• Legal: The university has to comply with standards of educational regulatory bodies so that it can attain
its purpose of executing the programme while establishing high ethical standards.
• Ecological: The organization promotes sustainable practices within their university and increase
awareness among students to do the same.

Target audience
• Students: The major focus of the programme is on students for
the purpose of executing campaign.
• Staff: Another important aspect of target audience is staff in
order to increase awareness about the programme and induce
learning to students (Jackson, 2020).
• Interested participants: They are significant element of target
audience to maximise participation in the TIC Programme.
• Investors: These are crucial part of the TIC programme as their
engagement is necessary for fostering activities and functions
as well as to encourage support through fulfilling monetary
needs.

Competitors
• Gordon-cornwell theological seminary: It was established in 1969 and is one of the largest seminaries
in North-America.
• Tyndale university: It was founded in 1894 and is a prominent university offering constructive graduate
and undergraduate programme to a range of students.
• Western seminary: It was founded in 1927 and is based in Portland aiming to provide various classes
and learning sessions for career development.
• Earlham college: It was founded by 1847 and is a private liberal arts college aiming to create value for
students.

Skill and Knowledge
• Time management skills: This skills are required for students
to effectively conduct learning sessions as they have to
manage additional time for taking video-based learning
lessons.
• Analytical skills: Analysis of theories and concepts are
required for students to understand subject matter in detail.
Thus for this programme, high analytical skills are needed to
assess learning sessions in constructive manner.
• Listening skills: Effective attention and listening abilities are
recommended for students so that they can grab in-depth
knowledge on the taught theories and concepts.
• Interpretation skills: Understanding context of the lessons
and what they imply is important for students for better
interpretation of the learning lessons.

Why choosing us? What we can offer
• The purpose of this programme is to promote career
enhancement and character development which enables
students to gain great knowledge on various concepts.
• The thinking into character programme is introduced to
develop personality of students and to prepare them for
future career enhancement (Banks, 2020).

Conclusion
From this presentation, it has been concluded that thinking into character programme is beneficial for
students in promoting their career. The problems in the execution of this programme has been assessed
and identified in this presentation. It has been evaluated that necessary skills are required by students so
that they can perform efficiently in the programme. The factors of external analysis provides the better
understanding of the programme and how it is influenced by these factors.