Analyzing Business Challenges and Solutions for Regent Group London

This report identifies and analyzes the business challenges faced by the Regent Group of London, an educational institution. It uses Porter's Five Forces, STP model, and PEST analysis to break down issues related to digital marketing, communication, and technology adoption. The report highlights poor promotional strategies, communication gaps, and technological shortcomings as key problems. Solutions proposed include improved social media marketing, communication training, and investment in updated technology. The ultimate goal is to help Regent Group overcome these obstacles and improve its services and student outcomes. Desklib offers more solved assignments for students.

Business Consulting
CW1-Research Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Who is the client and what difficulties they are facing?........................................................3
Break down the issues............................................................................................................4
Top three issues and solutions to mitigate them.....................................................................6
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................8
Books and Journals:................................................................................................................8

INTRODUCTION
It is very important for any organisation to identify their difficulties and factors that can
affect the business activities and formulate strategies to reduce the negative impact of such as
issues and factors. This will also assist in the goal achievement of the business without facing
any obstacle. The report is based on the issue that is facing by the Regent Group of London. It is
a growing educational institution which provides several learning courses to students of all ages
throughout the world (Nissen and et.al., 2019). The main purpose of this company is to improve
the employability of the students and improve the career prospects. It was introduced in the year
2000 and has allocated their business in different localities so that students will be able to gain
education and learning. It is known for its quality services and qualified teachers to support
learners to clarify their queries. The current report is based on the discussion of issue that is
client facing. It also represents the competitor analysis, target customer analysis and pest analysis
to break down the difficulties (Kaslow and Friedland, 2021). Lastly, it also covers top three
issues that are faced by the respective company and solutions to reduce them.
TASK
Who is the client and what difficulties they are facing?
Regent Group of London is the client which aims to offer stimulating and helping
educating environment to the students. It helps students by creating collective learning
environment. The targets to develop and improve the skills and learning of the students which is
vital to the college's success. It is found that the company is facing issues related with digital
marketing, communication and adoption of advanced technologies (Franco, and et.al., 2021). It
is observed that the college is not being promoted well due to this cause students switch their
college to another one for admission. Rasika who joined Regent Group of London in May 2015.
She is an experienced marketing professional who guides branding, digital marketing,
advertising, website development efforts and social media. She is liable to tackle events, PR,
internal communication, award entries and many more. She is well-educated and holds a range of
certain degrees with 18 years of experience in both local and international markets. She is
accountable to promote the college and let know students more about the chosen educational
institution. Therefore, Rasika is decided to create an effective marketing campaign with the help
of technologies.

Break down the issues.
It is essential to critically analyse the problem that is facing by the Regent Group of
London. With the use of following models, the issues can be broke down:
Porter's five forces:
It is an effective model to identify the key competitive forces that are present in the
market. It helps company to formulate plans to gain the competitive benefits. The discussion is
mentioned below: Threat of new entrants: It involves a threat associated with new entrants that is new
colleges in the market. In case of educational sector, there are many colleges that have
been introduced in the market with innovative plans and tactics that can attract students to
join their institution. Therefore, in UK market, this threat will have a high impact on the
Regent Group of London. Bargaining power of buyers: In case of Regent Group of London, there is a requirement
to attract more learners and their parents as well towards the college and its facilities for
better learning. For such cause, they are suggested to do an effective market campaign for
the purpose of new admissions. It can be good to reduce the fees of their learning classes
and improve diversity in the courses so that learners will get a chance to opt for a range
of course. Hence, the bargaining power of students is high in the educational sector. Bargaining power of suppliers: With an addition to chosen college, the suppliers are
those who supply furniture or well developed computer systems for the learners. This
educational group has a number of suppliers in the market from whom they can purchase
the goods at low prices (Boudreaux, 2020). Therefore, the bargaining power of suppliers
will have a low to moderate impact on the Regent Group. Threat of substitution: It has a high impact on the Regent Group of London as there are
range of educational institution in the market from where students can get their education.
These colleges also provide the same educational system, facilities and learning to the
students. So, the chosen firm must focus on the hiring of qualified and skilled teacher.
Moreover, they must adopt new technologies so that they remain ahead among
competitors.

 Competitors: This factor delivers a significant influence on the Regent Group as there are
lots of competitors in the market such as University of West London, Oxford University
and many more (Kumar and et.al., 2021).
STP model:
This approach is used to identify the target market of the company. In case of Regent
Group of London, the application of STP model is as below: Segmentation: Regent Group of London segmenting their market on the basis of
student's age group i.e. 15 to 25 and 25 to 35 age grouped students. Moreover, they also
segment their market for parents in order to make them attracted towards the college.
Also, it has segment its market on the basis of geographical locations so that everyone is
able to take the education from different localities. Targeting: The company target their customers i.e. students who comes under the 18-35
years of age (Mu, 2021). They also target the areas of Wembley, Southall, Harrow and
London. Positioning: With the use of technologies, the company can promote itself in the
market. They can promote on various social media platforms such as LinkedIn,
Instagram or Facebook. They can also use TV commercials and Newspaper articles.
PEST analysis:
It is a management tool to identify various external factors of business environment as
they can affect the long-term profitability and success of the business. In case of Regent Group
of London, the analysis of external factors is done below: Political factors: It is challenge that government initiative generates risks that the
educational institution may fail to provide the policy or be diverted away from the local
priorities. Changes to the skills which is need by the teacher is one of main issues for the
Regent Group as they are planning to go for digital sessions of learning. Economical factors: In UK, the employment rate is increasing day by day. Therefore, it
will help the company to get the right and qualified teachers in order to provide the
education. Social factors: It involves the attitude and behaviour of the learners and community
towards the college (Pedigo, Rice and Krell, 2021). In addition to Regent Group of

College, the students have an attitude to get the learning in both ways theoretical and
practical.
 Technological factors: It involves the adoption of latest and upgraded technologies for
the growth of the business. Rasika must focus on the adoption of new systems that have
new features and through which students can learn in the most effective way (Chao and
et.al., 2020). She must also update the equipments in the chemistry and physics lab.
Top three issues and solutions to mitigate them.
It is observed that Regent Group of London facing various issues in order to provide the
best learning and education. There top three issues are discussed underneath: Poor promotional strategies: It is found that the college is not able to promote itself and
due to its poor marketing plans, students are not aware about the facilities and services
that the college is provided. It is resulting in losing various students and negatively affect
the image of the company. This issue can be overcome by focusing on its advertising
strategies on social media. It involves low cost and having a global reach. Also, they must
pay attention on the marketing campaigns especially at the time of admissions. Communication issues: The chosen company is also facing the issue of lack of proper
communication where students and teachers are not able to communicate well with each
other and even local learners are avoided to convey with migrants. This will enable
company to lose their valuable students from the college. Therefore, this can be reduced
by offering coaching and make them realise that how good communication can resolve
queries and support them to explore better surrounding (Chan and et.al., 2019). Rasika
can also focus on to organise some fun activities in which students, parents and teachers
can interact with each other. This can develop a habit of good interaction and
communication with each other.
 Technological issues: It is found that the company is facing the issue of lack of
knowledge about the use of new technologies. There are lot of students who are
complaining about the outdated technologies that is used in the business and bad
condition of computer systems, laboratories (Silvestri and et.al., 2021). This issue can be
resolved by investing in good technology that is new and helps in better providing the
educations. The college must adopt the new tools and equipments and update their
software so the students can get the knowledge with latest features.

CONCLUSION
It is concluded from the report is that the company Regent Group of London is facing a
range of issues and difficulties in their business, resulting in losing students from the college.
There are various models used in the report to analyse different issues of business such as
Porter's five forces, STP and PEST. By applying relevant strategies and plans, the company can
resolve its issues and problems.

REFERNCES:
Books and Journals:
Boudreaux, C. J., 2020. The importance of industry to strategic entrepreneurship: evidence from
the kauffman firm survey. Journal of Industry, Competition and Trade, 20(1), pp.93-
114.
Chan, J. C. and et.al., 2019. “Nobody told me”: communication issues affecting Australian
cardiothoracic surgery patients. The Annals of thoracic surgery, 108(6), pp.1801-1806.
Chao, C. and et.al., 2020. Molecular mechanisms underlying the formation of starch-lipid
complexes during simulated food processing: A dynamic structural analysis.
Carbohydrate Polymers, 244, p.116464.
Franco, A. F. E. And et.al., 2021. Business Consulting De Andina Plast SRL (Doctoral
dissertation, Pontificia Universidad Catolica del Peru-CENTRUM Catolica (Peru)).
Kaslow, F. W. and Friedland, L., 2021. Evaluation and Assessment in Family Business
Consulting. In Consultation to Family Business Enterprises (pp. 39-55). Springer,
Cham.
Kumar, V. and et.al., 2021, January. Analysis of the changing economics of US hospital
transcatheter aortic valve replacement programs. In Mayo Clinic Proceedings (Vol. 96,
No. 1, pp. 174-182). Elsevier.
Mu, Z., 2021, February. Research on the Marketing Strategy of Social Enterprises in the United
States to Promote Development: The Case of TOMS in the American Market. In 2021
7th International Conference on E-Business and Applications (pp. 193-198).
Nissen, V. ans et.al., 2019. On the current state of digital transformation in the German market
for business consulting. In Advances in Consulting Research (pp. 317-339). Springer,
Cham.
Pedigo, L. P., Rice, M. E. and Krell, R. K., 2021. Entomology and pest management. Waveland
Press.
Silvestri, A.T. and et.al., 2021. On the critical technological issues of CFF: enhancing the
bearing strength. Materials and Manufacturing Processes, pp.1-13.