BM561 Business Consulting: Regent Group's Marketing Challenges

This business report examines the marketing challenges faced by Regent Group, a higher education provider, with a focus on their 'Thinking into Character' campaign. It identifies key issues such as understanding student needs, adapting to technological advancements, and recruiting qualified staff. The report includes an industry analysis using Porter's Five Forces and STP framework, along with a PESTLE analysis to assess external influencing factors. It highlights client issues related to student needs, technology integration, and staff qualifications. Recommendations emphasize the importance of understanding student needs, leveraging the latest technology, and ensuring staff competency. Ultimately, the report aims to provide insights for enhancing Regent Group's marketing strategies and overall success in the higher education sector. Desklib provides students with access to past papers and solved assignments.

Business Report

EXECUTIVE SUMMARY
The learning of the various marketing strategies are being discussed in accordance to the
problems faced by higher education providers. For the purpose of attaining knowledge of
competitors, the market study is essential. For the purpose of attaining knowledge of market and
improve aspects of market learning and raising an plan consulting could be useful to solve the
problems of the clients.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Clients and Problem statement...............................................................................................1
Industry Analysis....................................................................................................................1
RECOMMENDATION...................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Business consulting refers to the advices for development of particular areas of the
business such as management, human resource, marketing, public relations, engineering,
financial control, security, etc. The purpose of the report is to identify the problems that are faced
by the officials and authorities that provide higher education. Moreover, the report presents the
problems that are faced by higher education providers to inculcate new ideas. At the end, the
report tells the ways consulting to eliminate the challenges faced in inculcating new techniques
of education.
MAIN BODY
Clients and Problem statement
The client is an well experienced marketing professional who has been in the field of
developing education marketing programmes. Client is said to develop a new campaign to
promote 'Thinking into Character' to achieve success in higher education which is causing many
problems related to the same. Some of the challenges are related to understanding of student's
needs and requirements, making adaptations according to rapidly changing technology and need
for highly qualified staff to handle them (Armour and Sako, 2020).
Industry Analysis
Industry analysis is a tool and equipment that facilitates a company's understanding of its
position in comparison to other companies in same industry. Understanding the forces is
important component to understand and implement effective strategic planning in the business
(Budur and Poturak, 2021).
Competition and Competitive Advantage
Porter's Generic
As many private institutions continue to grow, competition for surviving in market has
tensioned. The intensified race for survival has been a guiding force for existence and strategic
management practices.
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 Cost leadership: The Regent, will provide this opportunity of learning through 'Thinking
into character' at a very reasonable cost which is made to be accessible for every student. Differentiation: This strategy is highly effective where customers are not price-sensitive,
market involves in-perfect competition and the customers has unique needs. The
'Thinking into Character' is a transformational programme that will help the students to
develop a process of gaining knowledge through practice. Cost focus: The following strategy focuses on segment of a market, or niche market to
avoid unnecessary competition, and interact with specific group of customers. Here the
plan would be focused for the students and people who want to develop their skills in
particular activity of the business (Johansen, 2020). Differentiation Focus: Regent could adopt differentiation because it already operates on
large scale of products with a huge market coverage. The college could focus over
focusing on the people who want to garner opportunities of new learnings.
Porter's Five Forces framework
Porter developed his framework of five forces as an method to explore the competitive
ability of a particular industry. Lets take a close look at these forces that affects the overall
activities of Regent business: Rivalry Among Existing Competitors: This force among Porter's five forces looks for the
available competition from other businesses in the same industry. The Rivals of Regent
group basically have high competition from University of West London, Nambiti
Technologies, Melior, etc. Threat of New Entrants: It refers to the upcoming threats and potential harms caused by
new entrants in the same industry in which the organisation is involved. The Regent
group will face low challenges with new entrants as very few organisations would open
in educational sector. Threat of Substitute Products: It can be explained as threat caused due to availability of
substitute products that gives tough competition to products marketed by the company
(Mendenhall And et. al., 2020). Bargaining Power of Suppliers: It is the power of suppliers to bargain their product sales
prices with the retailers.
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 Bargaining Power of Buyers: It shows the power of buyers to negotiate prices of
products in the market due to availability of low-cost products and better quality from
other company's products. The students once enrolled will unlikely switch the institution
that means the buyer power is less.
STP of The Programme
The new campaign for 'Thinking into Character' would be focusing on the learning
groups. It will include the trainees, officials, students and other people who are willing to learn
new strategies and skills to enhance their performance at the workplace. The main target of the
programme would be the students who are going through or pursuing their learning in higher
studies. The areas served would be the educational institutions as well as the organisational
places where the training and development is required for skill development of the employees.
Marketing
Marketing is essential function of every business that would help an company or project
to cover the larger areas in terms of location and population (Redlein, 2020). The marketing
helps to distinguish product in its product design, pricing, place where it would be marketed and
promotion techniques that would help it to garner larger area and comes in eyes of more people.
The client can market in different ways such as above the line and below the lines means of
product promotion.
Digital marketing is a great competitive tool to maintain ahead of competition and
various organisations uses digital marketing strategy and technological tools in various ways
(Shakeel and et. al., 2020). Application of various digital marketing strategies such as social
media platform, Email marketing, mobile marketing could be used to promote its campaign.
PESTLE Analysis
Political Brexit and government regulations has influenced the studies and
learning on higher education in many ways and had lead to constraints in
learning of students and skill development programmes.
Social The students come from various backgrounds and they are having various
interests in many fields in their higher education according to their needs.
Economic Economic stability in the country could help to garner advantages such as
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better interaction and cost effective learning, providing better
employment and loans for higher education.
Legal The education system should make the students to learn about the
employment laws and employability and comply with regulations.
Technological Technology has penetrated every aspect of our lives, from our day to day
interactions and our shopping styles. Technology has improved the ways
of marketing and helped companies to reach overseas markets.
Top Three Client Issues
There are different client issues which needs to deal while campaign for better
improvement. In this some of the issues are like -
 Understanding Student needs for every one- This is one of issues for the client which
can create difficulty in dealing with college student. In this, there is need to ensure about
every student which can allow to deliver the quality services to them (Shpak and et. al.,
2020). There is need to get about the student which can be effective and allow to enable
student to fulfil their learning needs that can have high impact for better learning. Client
have this issue for getting understanding about the students need which can be effective
to deal with student for their better learning.
 Latest technology for learning- To fulfil the specific need of student, there is need to
ensure that latest technology should be used for better and effective learning. Student
need to use the latest technology which can allow to get better learning about the
individual for effective learning. Latest technology allow student to deal with the latest
learning and knowledge which is effective and provide latest information for the better
learning for student. Latest technology is effective and allow student to learn more
effectively about any learning (Sroufe, 2020). Through this, student can help to get better
learning related with technology.
 Recruitment of highly qualified staff- To implement student with better effect can
allow to get better deal and can provide better impact on every student. In this, there is an
issue which is related with getting recruitment of highly qualified staff which can allow
to get better learning about the latest technology. There is need to either training staff
member about the latest technology that can enable them to delivery learning to student
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through it or they need to hire some staff member who have the knowledge about the
latest technology.
RECOMMENDATION
It is recommended that there is need to ensure to get the information about the student
needs and their learning requirement. This can allow to get better understanding and allow to
deal with them more effectively. It is also recommended that client should use the latest
technology which can be effective and allow to get better learning about the technology for better
impact. In this, using of latest technology can attract student for better learning and can provide
better outcomes. It is also recommended that there is need to ensure about the staff member who
can effectively use the latest technology that have high impact on the individual students. In this,
there is need to provide training to their staff or they should recruit for this. For this, there is high
impact on the student learning that can have better outcomes.
CONCLUSION
In the following report it has been obtained that an business consultant faces various
challenges and needs to asses the market of the education sector to enhance education marketing.
The report further has been detailing about the marketing strategy to promote a campaign that
will enhance learning programme of the students. It had been explained in the report, that
knowledge of competitor and market is necessary to formulate plans for further succes.
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REFERENCES
Books and Journals
Armour, J. and Sako, M., 2020. AI-enabled business models in legal services: from traditional
law firms to next-generation law companies?. Journal of Professions and
Organization, 7(1). pp.27-46.
Budur, T. and Poturak, M., 2021. Employee performance and customer loyalty: Mediation effect
of customer satisfaction. Middle East Journal of Management, 8(5), pp.453-474.
Johansen, W., 2020. 18. Crisis management consulting: An emerging field of study. In Crisis
Communication (pp. 375-398). De Gruyter Mouton.
Mendenhall, M. E. And et. al., 2020. Making a difference in the classroom: Developing global
leadership competencies in business school students. In Research Handbook of Global
Leadership. Edward Elgar Publishing.
Redlein, A., 2020. Modern Facility and Workplace Management. Springer International
Publishing.
Shakeel, J. and et. al., 2020. Anatomy of sustainable business model innovation. Journal of
Cleaner Production, 261. p.121201.
Shpak, N. and et. al., 2020. The usage of modern instruments of business planning administration
for small enterprises: A case study analysis. Central European Business Review, 9(1).
p.20.
Sroufe, R., 2020. Business Schools as Living Labs: Advancing Sustainability in Management
Education. Journal of Management Education, 44(6). pp.726-765.
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