Business Consulting Report: Strategic Analysis of Regents Group London

This report provides a comprehensive business consulting analysis of Regents Group London, a corporation managing educational institutions. It begins with an overview of the company, its operations, and the challenges it faces, including brand awareness, competition, and adapting to market changes. The report then delves into a critical analysis of key areas such as competitors (Learning Tree International, Bright Young Things, and Stanmore College), target audiences, and external environmental factors using a PESTLE analysis. Based on the analysis, the report identifies and ranks the top three major issues: brand awareness, social media marketing effectiveness, and adapting to changes in the external market. The report concludes by emphasizing the importance of business and market analysis for sustainable growth. The report offers strategic recommendations to address these challenges and improve Regents Group London's performance.

Business
Consulting

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business consulting relates to both marketplace or industry/sector and to process of helping
companies enhance their existing performance, mainly by systematically analysing existing
business challenges and developing improvement strategies (Arno and Goncharova, 2017). The
project study is mainly covering Effective analysis and presentation in fields in consumer interest
like; competitors, targeted consumers, industry and external influencing variables in context of
selected client i.e. Regents Group London. Further based on analysis, report identifies top three
major issues that respective organization is facing and setting priorities by ranking.
TASK
1. Overview of Regents Group London:
Regents Group London iss corporation that operates and manages educational
institutions, universities, schools, training centres and preschools/nurseries. It also provides
advisory services to public as well as private fields. Regent Group also providing high-quality
education and training to so many students for about 18 years. Regent College London is
member of Regent Network, which is located in north-west of the London. This Group was
formed in year 2000 in the name of Regent College, London, as independent
secondary schooling organisation and sixth in college situated in Harrow. Across the
years, company expanded into additional schooling, secondary and sixth schooling, nursery and
formed its higher learning unit in year 2010 (About us: Regents Group London. 2020).
It encourages an integrated more forward-looking atmosphere and aims to make sure that
everybody taking part in university education is participating in decision making, is responsible
and is respected or valued.
Problems that Regents Group London are facing:
UK provides world-class education and strong reputation internationally as well as a wide
overseas presence in this field. In UK competition in this sector is very tuff and organization like
Regents Group which have strong presence in this sector is also facing challenges. Consideration
and analysis of challenges faced by organizations is essential to overcome such issues and
achieve financial and organizational targets. In this regard following are several issues that
Regents Group is currently facing, as follows:

 Brand Awareness: This one of the major problem due to increasing competition which
Regent group is facing which lead to decline in popularity of group in the sector.
 Comprising different learning centres under one name: Regents Group is operating its
different centers for all age of children even in higher education, which leads to
confusion and ambiguousness for potential service receivers.
 Changes in the External Market: with technological, economical and working changes the
entire external market environment in this sector is changing rapidly so adapting such
change quickly is major issue for group.
 Local Partnership - Partnering with local schools, colleges and nurseries: Group is
contently trying to enter into local partnership for expansion of business but due to tuff
competition and lack of effective policies this task is so complicated and resulting in
failures (Brice, Katzenstein and Norman, 2019).
 Social Media Marketing: Group’s social media marketing strategy is not so much
effective which is leading to competitive disadvantages for group.
 Online Marketing: Company is also facing issue regarding adaption and implementation
of effective strategy for online marketing due to which organisation’s overall
performance and popularity graph has been declined over the year.
2. Critically analysing and presenting areas of importance to Regents Group:
In order to deal with different problems, Regents Group should focus on some key areas
and critically evaluate the significance of such areas in relation to organization. Here following is
analysis of major areas, as follows:
Competitors:
A competitive analysis is an organizational practice in which key competitors are
identified and their services, distribution and marketing methods investigated. This helps
companies to develop effective competitive plans to overcome their rivals. In the regards of
Regents Group, this analysis is essential to deal with above discussed issues. Regents Group has
three major competitors:
• Learning Tree International: Learning Tree International is the world's top it and
managerial consulting provider for businesses and governments. Learning Tree provides
instructor-led, class room oriented training courses which range in period from 1 to
5 days and that could be undertaken online or offline. In addition, Learning Tree offers IT

Workplace Management Approaches — a new methodology that enhances knowledge
growth and speeds up the execution of the technological and business procedures needed
to facilitate delivery of IT services. With integration of education with modern
technology company is giving tuff competition to Regents Group.
• Bright Young Things: It provides a comprehensive array of tuition as well as educational
assistance around London homes, high street tuition centers and all around the world.
This also provide digital platform for leaning and education, being an online platform, it
has covered wide market areas in this sector and emerged as top competitor for Regents
Group.
• Stanmore College: It is another major competitor of Regents Group in UK. The College
provides a variety of support to students, an outstanding experience including top-class
education from highly experienced staff. College provides education to youth as well as
high school students primarily across the Brent, Harrow, Hertfordshire and London. With
wider resources and experience in this sector it is one of the top rival/competitors of
Regents Group.
Target customers/audience: The corporation has approached all the category of learners who
have needs to explore the latest learning opportunities using contemporary learning aid. In this
regard following are key target audience for Regents Group, as follows:
 Students or Learners: These are college's primary targeted audience. The primary
objective of re-launching colleges is to maximize student numbers by merging three
distinct parts of business. The marketing team/division must devise various approaches to
support college so that significant number of learners and their relatives can be
encouraged to be informed of re-launching programs (Aaron, J.R., 2018).
 Management: The college authorities involved in planning, coordinating and overseeing
all operations to meet Regent Tutorial College's objectives and ambitions is known
as managing authority. They must devise appropriate plans for proper control of all of the
operations.
 Marketing team: The marketing team have the principal task of formulating successful
marketing strategies. Their surveys and researches are base for formulating strategies.
Market: For the integration and incorporation of schools and universities, appropriate market
analysis is needed, as they act as primary target segment. Regents Group's current brand

reputation can be beneficial in ensuring that the organization can create a good relationship with
college interested parties throughout the phase. Partnerships open the ground for successful
business development, while efficiently ensuring customer engagement. Group should make
partnership with new technology based educational start-ups and organisations. Students of
varying ages and backgrounds are treated as targeted core audience in context of the Regent
Tutorial College. Regent College London's new line of learning centre may ensure a
broad range of local involvement through collaborations with local or regional educational
institutions, universities, and nurseries (Thompsons, 2018).
Other external environmental factors:
Here are several serious changes in external market and environments which can
adversely affect the operations of Regent Group in form of Pestle analysis, as follows:
Political  Brexit Effects
 Corona Virus effects like
school/universities closures
 Updates in conditions and
qualifications for becoming a tutor.
Economical  Government founding changes
 Interest rates
 Accessibility of jobs in the
education sector is very poor.
Social  Language barriers
 Untrained staff: they don’t know
how to deal with different
learners/students
 Rapid increase in use of Social
networking.
Technical  Rapid change in technological
requirement field like online
teaching and courses.
 It takes time to employ new IT
technologies (Lee and Seo, 2018)

Legal  Modifications in educational
establishments' open hours
 Non-compliance threats can emerge
through new legislation
Environmental  Parking layout around schools.
 Increasing use of papers.
 Modifications in local
transportations according to
environmental issues.
3. Based on analysis top 3 major issues and their ranking:
1. Brand Awareness: Safeguarding brand awareness in the current modern
era of globalization is quite critical for thriving in competitive environment. As Regent
group is facing this issue which not only affecting its market share but also its revenue.
Group should formulate effective marketing strategy based on the competitor’s actions
and market research. Therefore, with the implementation of
effective marketing strategy, client's issues of loss of brand awareness can be easily
counteracted. It should be noted that there are a variety of corporations that
are using social media sites for their marketing operations. Hence powerful market
rivalry should be observed in this respect. The current brand reputation can be valuable in
ensuring that the organization could create a better relationship with interested parties in
the transition. Nonetheless, thorough market analysis is needed for schools and
universities to be included, as they function as the central target audience in this case.
2. Social Media Marketing: In present market environment, social media marketing is
emerged as essential need of business. In education sector this is more useful as the most
of the learners and students are on social media platform. Regents Group is facing
problem in formulation of effective social media marketing strategies and implement it
accordingly. Due to this company’s position in market place is decreasing and unable to
attract new learners/students. Market research can help organisation in finding out
innovative marketing campaigns and strategies to attract more learners and students.

3. Changes in the External Market: Keep watching and insights over the latest changes in
external market is crucial as to achieve targeted growth and retain market position. As
discussed above in analysis consideration of external market changes/factors is necessary
for achieving targets and survive in industry. Avoidance of such changes may affect
business operations adversely and may put question on survival of organisation in long-
run.
CONCLUSION
Form the above analysis it has been articulated that business and market analysis is crucial
for sustainable growth in business. This identifies key areas of focus and competitors which may
affects or influence business substantially.

REFERENCES
Books and Journals:
Arno, A. and Goncharova, A., 2017. NEW MARKETING APPROACH IN BUSINESS
CONSULTING. Economic and Social Development: Book of Proceedings, pp.937-944.
Brice, W.D., Katzenstein, J. and Norman, T.J., 2019. Consulting Higher Education in Africa: A
Strategic Case Study. International Review of Entrepreneurship, 17(1).
Aaron, J.R., 2018, March. Experiential Learning: Transforming Strategic Management to
Strategic Business Consulting. In Developments in Business Simulation and
Experiential Learning: Proceedings of the Annual ABSEL conference (Vol. 45).
Thompson, K., 2018. Evidence for Applying Contemporary Gestalt Theories to a Business
Consulting and Executive Coaching Practice. Gestalt Review, 22(2), pp.249-263.
Lee, Y.H. and Seo, Y.W., 2018. A Study on the Effects of Business Consulting on the Business
Performance: Analysis of Elasticity of Consulting Factors and a Group Analysis Based
on Firm Age. Knowledge Management Research, 19(4), pp.39-58.
Online
About us: Regents Group London. 2020. [Online]. Available through: <
https://www.regentgroup.org.uk/who-we-are/>