HI6008 Project: Exploring Challenges in Australia's Regional Tourism

This project identifies the challenges faced by regional tourism in Australia, aiming to enhance the industry's reputation and provide recommendations for its development. It highlights the importance of tourism to the Australian economy, noting its contribution to the GDP and visitor numbers. The literature review covers factors affecting tourism, such as environmental, socio-economic, historical, cultural, and religious elements, as well as specific challenges like technological limitations, content marketing deficiencies, understanding customer needs, and ensuring high-quality service. The research employs a positivism philosophy with a descriptive design and a deductive approach, utilizing both qualitative and quantitative research methods. Limitations include time constraints and data availability. The project concludes with a time schedule and recommendations for improving the Australian tourism industry. Desklib provides access to similar solved assignments and past papers for students.

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Table of Contents
Introduction................................................................................................................................2
Project objective.........................................................................................................................3
Project scope..............................................................................................................................3
Literature review........................................................................................................................3
Research questions.....................................................................................................................6
Research design and methodology.............................................................................................7
Research limitations...................................................................................................................8
Time schedule............................................................................................................................9
Conclusion..................................................................................................................................9
Reference..................................................................................................................................11

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Introduction
For a nation to grow in a steady and rapid manner, it is necessary to develop the
tourism industry. As stated by König (2018) tourism industry can help in the economic
condition of a country mainly because of the fact that it is a vital and evolving industry. It has
been seen that tourism industries entertain about 1.5 million stopover visitors and over 3.8
million cruise visitors on a yearly basis. Based on the progressive services that are provided
by it, tourism industry can be considered as one of the largest drivers of economic activities
of a country.
The focus of the research is on the challenges that are faced in Australia while
undertaking regional tours within the country. According to McLennan, Becken and Moyle
(2017), tourism in Australia is one of the important components that help in the development
of the Australian industry. Tourism in Australia represents about 3% of the growth in the
Australian GDP which contributes to about AUS$47.5 billion to the growth of the national
economy. As observed by Randle and Hoye (2016) domestic tourism contributes to about
73% of the total GDP of the country.
However, Ruhanen, Whitford and McLennan (2015) are of the opinion that despite
making enormous contribution in the development of the country, tourism in Australia has
witnessed various challenges. These challenges hinder the development of the tourism
industry as well as fail to provide people with the necessary information about the country.
For example, lack of a proper website of the tourism operators cause hindrance as customers
fail to book hotels and tourism cruises in a real time manner. Along with this particular
challenge, other challenges also exist in the regional tourism of Australia. The research aims
to highlight the issues and make proper references that highlight the importance of the
tourism industry for the development of Australia.

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Project objective
The aim of the project is to identify the challenges that regional tourism of Australia
faces. Despite its huge contribution to the country, tourism industry of Australia needs to
improve so that it becomes popular among the people of the world and within the nation. At
the same time, the recommendations can also be provided for the development of the tourism
industry in the country. Therefore, based on this, the objective of the tourism industry can be
made.
 To identify the challenges that is faced by the regional tourism of Australia
 To enhance the reputation of the tourism industry of Australia
 To provide recommendations that can help in the development of tourism industry in
Australia
Project scope
The scope of the research is to identify the manner in which challenges in the tourism
industry can have a severe impact on the development of Australia. It has been seen that the
development of the Australian economy is mainly because of the contribution made by the
tourism industry. As observed by Rogerson (2017) in the year of 2016 Australia had seen
about 7.4 million visitors arriving in the country. Therefore, the challenges that exist in the
industry may have a negative impact on the development of the Australian economy. The
research can help in understanding the impact of the challenges and the manner in which the
Australian Government can continue to take mitigating techniques so that it can enhance the
reputation of the tourism industry in the country.
Literature review
Concept of tourism

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Tourism can be used to describe a form of travel that is usually made for pleasure or
for business activities. According to Rogerson (2017), tourism can be international or
regional depending upon the mode of travelling that is conducted by the traveller. One of the
important characteristics that define tourism is that it plays a major role in balancing the
payment that is done within a country. The development of the growth of an economy can be
attributed to tourism despite the industry suffering certain setbacks like during the late 2000s,
for the H1N1 Influenza virus.
Factors affecting tourism
Important factors that affect the development of tourism include:
Environmental factors: The two main environmental factors include:
a. Good climate: According to McLennan, Becken and Moyle (2017), most tourists are
attracted by the climate that exists so that comfortable tourism experience can be gained.
Good climate includes sunshine that attracts the tourists.
b. Beautiful scenery: Tourism often blooms at picnic spots that possess beautiful sceneries.
For example, long beaches, spot for sunrise and sunset gain the interest of the tourists.
Socio-economic factors: Socio-economic factors that influence development of
tourism includes:
a. Accessibility: Without gaining accessibility to tourist spots it can be difficult for tourism
industry to satisfy the needs of the customers and attract them.
b. Accommodation: Places associated with tourist interest need to be capable enough to
provide for suitable and clean accommodations services to the customers (König 2018)

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c. Amenities: The maintenance of the tourism can also be considered as a crucial factor that
helps in attracting the customers to visit the site.
d. Ancillary services: Connectivity with hospitals, banking systems and so on can help in
attracting tourists and interest them in the particular spot for a long period.
Historical and cultural factors: Various places attract tourists due to the historical
significance it possess. People prefer to explore the destinations in which famous ancient
monuments and battles had taken place. It helps in providing an insight of the culture of the
place.
Religious factors: Many tourists visit places based on the religious sentiments it
possess (Vila, Darcy and González 2015). It helps in the development of spiritual wellbeing
for the people.
Challenges faced by regional tourism in Australia
Technological challenge: According to Randle and Hoye (2016), the technological
challenge proves to be a huge impact for the development of tourism. In Australia, the
underdeveloped nature of the websites can be a challenge for the country as customers fail to
book convenient places via websites. Hence, customers from foreign areas are lost to the
country and chances of economic enhancement decreases.
Content marketing: Improper or lack of promotion often leads to the failure of
products or services (Ruhanen, Whitford and McLennan 2015). In the case of the tourism
sector in Australia, the promotion of the tourism industry can be considered as a challenge as
most people are not aware of the scenic beauty or climate that the country possess. Therefore,
failure to apply content marketing leads to the failure in the tourism industry of Australia.

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Understand the customers: It is necessary to understand the demands of the
customers and the type of economic boosts it can provide to the country. In the case of
Australia, understanding the demands of the customers may mainly include identifying the
regional people that take tours within the country (Hall 2018). Hence, it is necessary to
identify the customers by using social media. In this regard, it can be said that the
technological advancement is required.
Provide high quality service: Services provided by the hotels or the people of the
place visited can be a challenging factor for the people in Australia. It is necessary for the
tourism industry, to provide top quality service so that loyalty of the customers can be
maintained. Hence, for Australia, the development of high quality services is required so that
it can continue with the development of the tourism industry and the country.
Research questions
The research questions that can be addressed with the development of the topic
include:
Primary question
 What are the challenges that are faced by the regional tourism of Australia?
Secondary questions
 What are the ways to enhance the reputation of the tourism industry of Australia?
 What recommendations can be provided that can help in the development of tourism
industry in Australia?

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Research design and methodology
For the completion of the project, research philosophy, research approach and
research design can be taken into consideration. The reason for the selection of these research
methods is that it can provide the researcher with maintaining stability with the research and
identify the importance of the application of the processes (Silverman 2016). The research
philosophy that is selected for the topic includes the positivism philosophy as it helps in
providing a scientific approach towards the research by considering various facts and figures
associated with the challenges in the tourism industry of Australia.
At the same time, the research design that is included is the descriptive design so that
a detailed account and analysis of the literature review can be maintained for conducting the
research. According to Vaioleti (2016), the research approach that is undertaken is the
deductive approach in which the research questions are formed and the impact of the research
question for the successful completion of the research has been taken into account. Therefore,
these three research methodologies can help in identifying the challenges that exist in the
regional tourism industry of Australia.
Along with these types of research can also be considered for the completion of the
research topic on the challenges of the regional tourism in Australia. The application of
qualitative research can help in understanding the sample size and data collection method so
that number of respondents can be identified for the primary collection of data (Smith and
Sparkes 2013). The steps for the collection of qualitative research includes selection of the
general research question, selection of venue for collecting the responses, collection of data,
analysing the data and interpreting the data.
The approaches undertaken for maintaining the reliability and validity of the research
includes ensuring that people are not forced to take part in the survey. The selection of the

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sample size and sampling is done by considering the number of people that are aware about
the tourism industry in Australia and the activities undertaken for mitigating the challenges.
Smith (2015) is of the pinion that the data collection method and the specification of the
variables are done based on the analysis of the literature review as well as the research
methodology.
Similarly, for the quantitative method, the process that is to be followed includes
development of a theory, identifying the data collected, process the data and analyse the data
so that the findings can be used for developing the research topic. For the interview that is to
be conducted the questions need to be prepared based on ethical considerations such as no
pressure needs to be provided to the respondents (Urquhart and Weir 2014). The reliability
and validity of the data can be verified based on the firsthand information collected and the
sources of the secondary research required for the development of the research.
Research limitations
During the research, the researcher had encountered various limitations that hindered
the quality of the research. The researcher needed to consider the time constraints that played
a significant role in compromising with the quality. This is mainly because the researcher
needed to be done using qualitative as well as quantitative methods and it needed lots of time
to make relevant research. However, this was a major drawback for the research. At the same
time, for conducting the secondary research most of the websites and journals related to the
topic failed to provide relevant information. The interview method and the survey method
also did not bring about encouraging results for the development of the research in an
efficient manner.

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Time schedule
Task Name Duration Start Finish
Proposal 16 wks
Tue
1/22/19
Mon
5/13/19
Identifying the
background or
concept
2 wks Tue 1/22/19 Mon 2/4/19
Preparing the
research aim
4 wks Tue 2/5/19 Mon 3/4/19
Conducting search
of literature
5 wks Tue 3/5/19 Mon 4/8/19
Forming patters for
analysis
2 wks Tue 4/9/19
Mon
4/22/19
Identifying future
course of action
3 wks Tue 4/23/19
Mon
5/13/19
Table: Timeline
(Source: Created by author)
Conclusion
Therefore, based on the analysis of the research, conclusion can be made about the
overall challenges that are faced by the Australian government in trying to maintain its
tourism industry. In a technically competence environment, technical stability can be

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considered as one of the essential requirements that is needed to be met for gaining success.
With the type of technical competence shown by the country in various other fields, the
development of the tourism industry can be made. However, it is also necessary that other
factors be considered for the development of the industry and to ensure that the challenges
are mitigated. Overall it can be said that the challenges in the regional tourism of Australia
can be a huge factor in hampering the development of the country.

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Reference
Basu, P.K., 2017. Is sustainable tourism development possible? Broad issues concerning
Australia. In Tourism and Economic Development (pp. 140-149). Routledge.
Buchmann, A., 2017. Insights into domestic tourism: The case study of Lake Macquarie,
NSW, Australia. Current Issues in Tourism, 20(3), pp.261-277.
Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism industry
employment. Annals of Tourism Research, 57(3), pp.264-267.
Hall, C.M., 2018. Introduction to tourism in Australia: impacts, planning and development.
Longman Cheshire.
Huveneers, C., Meekan, M.G., Apps, K., Ferreira, L.C., Pannell, D. and Vianna, G.M., 2017.
The economic value of shark-diving tourism in Australia. Reviews in Fish Biology and
Fisheries, 27(3), pp.665-680.
König, U., 2018. Climate change and snow tourism in Australia. Geographica
Helvetica, 54(3), pp.147-157.
McLennan, C.L.J., Becken, S. and Moyle, B.D., 2017. Framing in a contested space: Media
reporting on tourism and mining in Australia. Current Issues in Tourism, 20(9), pp.960-980.
Randle, E.J. and Hoye, R., 2016. Stakeholder perception of regulating commercial tourism in
Victorian National Parks, Australia. Tourism Management, 54, pp.138-149.
Rogerson, C.M., 2017. Conference and exhibition tourism in Australia. In Urban Tourism in
the Developing World (pp. 89-108). Routledge.