Regis Healthcare: Corporate and Business Strategies Analysis Report

This report provides a comprehensive analysis of Regis Healthcare Ltd., an aged care service provider in Australia. It examines the company's current corporate and business level strategies, including its focus on aged care facilities, home care, and retirement villages. The report evaluates Regis Healthcare's resource capabilities, competencies, and organizational structure, assessing their alignment with the company's strategic goals. It identifies the target market as the elderly population of Australia and analyzes the differentiation strategy employed by the company. Furthermore, the report explores the presence of strategic leadership within Regis Healthcare and assesses their competence in achieving the company's strategic objectives. The analysis covers the company's mission and vision, and the resources and competencies that support its operations.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

1STRATEGIC MANAGEMENT
Executive Summary
The main purpose of this paper will be to discuss the present corporate as well as business level
strategies that is followed Regis Healthcare Ltd., where the present resource capability along
with the competency level will be discussed. The present organizational structure of Regis
Healthcare will also be identified and discussed and whether it is aligned with the corporate and
business level strategies of the organization or not will be analysed in this report. Evidences of
the presence of necessary strategic leadership of this company will be identified and it will be
found whether they are competent enough to accomplish the strategic goals of Regis Healthcare
Ltd. Or not.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Current Strategies followed by Regis Healthcare............................................................................4
Corporate Strategies.....................................................................................................................4
Business Level Strategies............................................................................................................6
Necessary Resources, Capabilities and Competencies....................................................................7
Current Organizational Structure.....................................................................................................9
Evidences of Presence of Leadership............................................................................................10
Conclusion.....................................................................................................................................11
Reference.......................................................................................................................................12

3STRATEGIC MANAGEMENT
Introduction
The objective of this report will be to discuss the present corporate and business level
strategies that is followed by the organization of Regis Healthcare Ltd., which is an aged care
service provider in Australia. The present resource capability along with the competency level of
this organizations will also be discussed and will be seen whether they are sufficient enough to
achieve the corporate as well as business level strategies. The present organizational structure of
Regis Healthcare will be identified and discussed and whether it is aligned with the corporate
and business level strategies of the organization or not will also be analysed in this report.
Evidences of the presence of necessary strategic leadership of this business firm will be
identified and it will be found whether they are competent enough to accomplish the strategic
goals of Regis Healthcare Ltd., which is an aged care service operator from the region of
Australia. The mission statement which is followed by the management of this organization is to
promote as well as improve the standard of the life of people who live in the region of Australia,
and they always upgrade themselves to deliver a superior standard of aged care services. The
leaders always focuses on continuous quality improvement. The vision is to become a creative,
innovative and dynamic leader in the aged care service sector, along with providing of premium
quality servicers through running an effective management by a dedicated professional team that
consists of both leaders and employees. It can be stated that effective leadership skills are
required in order to provide efficient aged care services to the citizens of Australia1.
1 (2020). Retrieved 25 February 2020, from
https://www.regis.com.au/site/wp-content/uploads/2018/09/regis-healthcare-annual-report-
2018.pdf

4STRATEGIC MANAGEMENT
Current Strategies followed by Regis Healthcare
Corporate Strategies
What business is the
firm in?
It has been discussed earlier that the organization of Regis
Healthcare is engaged in providing aged care services to the
people of Australia. There are near about 6,800 operational places
across Australia along with 60 aged care facilities. Sustainability
is one of the major factor that is performed by the management of
this healthcare company through the services, which include aged
care facilities, home care, retirement villages and other services.
Respite care and day therapy are the services that are included
within the other services provided by the management of Regis
Healthcare.
What type of on
corporate
diversification
strategy is it
following?
It can be started in this context that generic and intensive growth
strategies are followed as the corporate diversification strategies
by the organization of Regis Healthcare. Generic strategies
include cost leadership, focus and differentiation. The
management has to face stiff competition in the healthcare
industry, which is one of the most competitive business sectors in
the world, and overcome them in order to sustain the leadership
position in the Australian market along with increasing it. In the
context of this, it can be said that 3 new developments are on
process in the regions of Victoria, New South Wales and Western
Australia. The medium-term growth strategy that is followed by

5STRATEGIC MANAGEMENT
this business entity involves organic growth and acquisitions.
Brownfield and Greenfield developments are followed by them
which are included in the organic growth strategy that is followed
by the leaders of this bushiness house. The differentiation
strategy is also followed by the management of the organization
of through the wide range of services that are provided by them.
Different aged care facilities along with home care and retirement
villages are provided to the people of Australia. It can be noted in
this context that almost 4 million people are above 65 years of
age, which is near to 20% of the overall population of the entire
region of Australia2. To serve this population, new and superior
qualities need to be provided by the management of Regis
Healthcare, which will help them to maintain the leading position
in the Australian market place3.
How is it seeking to
add value
(Corporate
Relatedness/
New or fresh developments are designed and set-up by this
business entity to serve the increasing population. Superior quality
service is required to serve the demands to the aged people and
provide them a better living standard through the services. Four
2 Older Australia at a glance, Australia’s changing age & gender profile - Australian
Institute of Health and Welfare. (2020). Retrieved 25 February 2020, from
https://www.aihw.gov.au/reports/older-people/older-australia-at-a-glance/contents/demographics-
of-older-australians/australia-s-changing-age-and-gender-profile
3 Al Shaar, Eshaq M., et al. "The effect of top management support on innovation: The mediating role of synergy
between organizational structure and information technology." International Review of Management and Business
Research 4.2 (2015): 499

6STRATEGIC MANAGEMENT
Sharing) new facilities have been set up as part of the Greenfield
Development Program in the financial tear of 2018-19, and three
are in the pipeline that the management are aiming to finish within
2021. Apart from this, retirement village strategy is also followed
through Retirement Living Redevelopment Strategy, which has
added value to the corporate strategies that are followed by the
management of this organization.
Business Level Strategies
What is the target
market for the
business
The target market for the services that are provided by Regis
Healthcare is the elderly population of the region of Australia,
mainly who live without their child or children or are lonely
and sick.
Is it a broad or a
narrow target
market
It is a broad market, as it has been already discussed that almost
4 million people are above 65 years of age, which is near to
20% of the overall population of the entire region of Australia.
What business level
strategy are they
following?
Differentiation strategy is followed by the management of this
organization. They successfully identifies the needs and wants
of the aged people and delivers them the services accordingly
through differentiation strategies, which helps them to
differentiate their services from that of the rival institutions
who are present in the region of Australia.

7STRATEGIC MANAGEMENT
What actions in their
value chain indicate
that they are
following that
business level
strategy?
Providing of different services in various locations of Australia
helps to indicate that the organization of Regis Healthcare are
opening three new locations in the region of healthcare sector
of Australia. Opening of new elderly care facilities are
indicating that the differentiation strategy is followed by the
management of this organization and successfully meets the
demands of the elderly citizen of Australia through
differentiation strategies that are followed through their
services4.
Necessary Resources, Capabilities and Competencies
It can be stated in this context that the necessary facilities that are required to provide the
different array of services by the management of the organization of Regis Healthcare Ltd. The
aged care facilities are provided in the locations of Queensland, Victoria, New South Wales,
Western Australia, South Australia and Tasmania, and three new developments are on the cards,
which will be located in Victoria, New South Wales and Western Australia. Coming to the
retirement villages, the facilities through which the services in this category are provided are
presently located in Queensland, Victoria, Western Australia and Tasmania. The home care
facilities are provided in the regions of Tasmania, Northern Territory, Victoria and Queensland.
Apart from all these, day therapy and respite care are provided to the needy people. Different
facilities according to the upgrade of the technology through which efficient services can be
4 Mendoza, Katarina. "Justice in Healthcare: Universal Healthcare's Deliverance of
Optimal, Patient-Centered Healthcare." (2014).

8STRATEGIC MANAGEMENT
provided are maintained by the management of this healthcare organization, which helps them to
differentiate their services from that of the competitors.
Sustainable approach is one of the best competency that is followed and maintained by
the leaders of this organization. Natural resources are efficiently used by them and perform
effectively in all the locations where the organization of Regis Healthcare Ltd. Is present across
the nation of Australia. The leaders along with the overall management team has successfully
recognised that this business house has impacted their internal as well as external stakeholders
of the company, which includes the employees, clients including the Aged Care and Retirement
Village residents along with Home Care clients along with the broader public and society, where
they are performing their businesses. The leaders of this business institution are focused on
continuous approach of improving their sustainability approach in order to assure the
identification of all the relevant stakeholders, the initiatives or efforts through which they address
as well as govern these issues and material sustainability issues and risks5.
In recent times, the management of Regis Healthcare Ltd. has notably progressed on their
sustainability commitments by implementation of a number of projects as well as undertaking
initiatives. For example, establishment of a Sustainability Steering Committee through which it
will help to monitor the sustainability performance of this organization has helped to perform the
sustainability approach effectively. Apart from this, they have also successfully followed the
roll-out of more than 17,000 LED lights along with 1.6 MW of solar panels over 50% of the
homes that are maintained by this business entity. An employee engagement campaign has also
been followed by encouraging environmentally conscious behaviors through their employees and
residents. All these has been successfully followed by the leaders of this organization and acts as
5 Regis Aged Care | The Support You Need | Aged Care in Australia. (2020). Retrieved 25
February 2020, from https://www.regis.com.au/

9STRATEGIC MANAGEMENT
competency factors that helps to gain the sustainable competitive advantage over its rivals in the
overall region of Australia6.
Current Organizational Structure
The current organizational structure involves lots of experienced leaders who are
expertise in different levels of skills and knowledge and apply them in the overall business
operations that are performed by Regis Healthcare Ltd. Graham Hodges is the Independent Non-
Executive Chairman of this business entity, whom possess more than 35 years of experience in
the sector of financial services. Dr. Linda Mellors is the Managing Director as well as the Chief
Executive Officer of Regis Healthcare Ltd., who possess more than 15 years of healthy and aged
care experience. Apart from these two people, there are other people in the organization who
works as Non-Executive Director and Independent Non-Executive Director positions apart from
Executive General Manager – Operations, Company Secretary or General Counsel, Acting Chief
Financial Officer and Chief Commercial Officer Positions. It can be, thus, stated that staff or
functional authority organizational structure is followed in the organization of Regis Healthcare
Ltd. The Managing Director or the Chief Executive Officer holds the top position and all other
senior posts are hold under them.
This structure helps to align the business strategies that are followed by the management
of this company. The mission statement that is followed by the management of this organization
is properly guided by the help of this organizational structure. This structure of staff or functional
authority organizational structure helps in promotion and improvement of the quality of the life
of people who live in the region of Australia where the company possess their presence, and
6 Guild, Aged Care. "Australia’s aged care sector: economic contribution and future
directions." (2016).

10STRATEGIC MANAGEMENT
helps in a continuous process of upgradation of the wide array of services and deliver them with
superior standard of aged care services. The leaders who sits in the above mentioned positions
always focuses on continuous quality improvement, which also focuses on the vision of Regis
Healthcare Ltd., which is to become a creative, innovative and dynamic leader in the aged care
service sector. The management is also focused on providing premium quality servicers through
running an effective management by this dedicated professional team that consists of both
leaders and employees.
Evidences of Presence of Leadership
It has been already discussed that the senior leaders who sits in the positions that are
discussed in the above mentioned organizational structure possess healthy knowledge and
experiences in their respective fields. The most valid reason that can be noted in this context is
the performance level that has helped Regis Healthcare Ltd. To gain the sustainable competitive
advantage over the rival institutions and maintain the leading position in the market places of
Australia. Efficient leadership approaches can be seen through the sustainability approaches that
has been performed by the leaders of this company7. Establishment of a Sustainability Steering
Committee which helps to monitor the sustainability performance of this organization and
implementation of the roll-out of more than 17,000 LED lights along with 1.6 MW of solar
panels over 50% of the homes are the biggest examples of the sustainability approaches that has
helped Regis Healthcare Ltd. To enjoy the leading position in the Australian market8.
7 Heslop, Liza. "Australian direct care nurses can make cost savings and improve health-
care quality if they have access to meaningful data." International journal of nursing
practice 20.4 (2014): 337-338.

11STRATEGIC MANAGEMENT
Conclusion
From the above discussion, it can be concluded that the organization of Regis Healthcare
Ltd. Successfully operates their business by efficient corporate and business level strategies
along with effective leadership skills and knowledge that is followed in their wide array of
services. Sustainability approaches has also helped this company to maintain the leading position
in the region of Australia. The current organizational structure, which is staff or functional
authority organizational structure also helps to perform the business activities efficiently, and
this has resulted in opening of three more facilities in the region of Victoria, New South Wales
and Western Australia. All the people who are taking the services of this company are satisfied
enough, and this has prompted the management to develop more properties in the Australian
market so that the effective and efficient array of services can be offered to more number of
people.
8 Tran, Quangyen, and Yezhuang Tian. "Organizational structure: Influencing factors and
impact on a firm." (2013).