Detailed Marketing Plan: Strategies for Relais and Chateaux Hotel

This marketing plan outlines the strategies for Hotel Relais and Chateaux, a privately-owned luxury hospitality company. It includes a company overview, marketing mix (product, place, price, promotion), SWOT analysis (strengths, weaknesses, opportunities, threats), PESTLE analysis (political, economic, social, technological, legal, environmental factors), and strategies for customer value and engagement. The plan emphasizes the use of digital marketing to build awareness and attract customers, along with traditional methods like newspaper and magazine advertisements. The report concludes that a well-crafted marketing plan is crucial for launching new products and services and summarizes the role of marketing analysis and digital marketing in the firm's success. Desklib offers a variety of resources to help students excel in their studies.

MARKETING PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company overview......................................................................................................................3
Marketing Mix:...........................................................................................................................3
Swot Analysis:.............................................................................................................................4
Pestle............................................................................................................................................4
Customer value and engagement...............................................................................................5
Use of digital marketing.............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing plan is a document that lays out marketing efforts of a business for upcoming
period as well as for a year. It mainly outlines the advertising activities, marketing plan for the
period. Moreover, the present report is based on Hotel Relais and Chateaux Hotel is privately
owned hospitality owned by AA red star company. The organization provides luxury hospitality
services to their customer in order to run their business. Although marketing plan has been
prepared so that company can have clear idea about the opportunities available in market as well
as have knowledge about the audience.
MAIN BODY
Company overview
Hotel Relais and Chateaux is an English country house and estate in the care of the
national trust in England. Along with this, the organization provide luxury services to their
customer such as Spa, Tennis and Gym with accommodation as well as food and beverages.
Mission: To be the most hospitable company in the world.
Vision: To deliver best quality and delivering exceptional experience to their customer.
Marketing Mix:
 Product: The company is currently offering services like luxury suit, holiday package,
dinning and wedding services. Along with this, due to pandemic company has faced huge
loss so in order to attract large customer it will be offering transportation and travel
services. The hotel is currently offering free stay for children and dogs as well as food
and accommodation services.
 Place: The company will be opening their new branch in tourist place of UK that will
help the organization in attracting large customer as well as to earn huge profit. Along
with this, the company will be focusing on the design of the place such as it will be
offering old Italian classic structure in order to be unique and seeking the attention of
tourist.
 Price: The company will be adopting for segment based pricing strategy which is
similar to airline industry. Under this approach company will be segmenting their
customer by area of the room, attributes and extra services required by them. This will
help the organization in providing their customer with services according to their budget.

 Promotion: The organization will be making use of digital technology in order to build
awareness in the market. Along with this, it will make use of traditional method of
promotion such as advertisement on newspaper and magazine in order to attract
customer.
Swot Analysis:
 Strength: The organization have good brand image and it quality services like free
statin of children has helped the company in attracting large customer. Along with this, it
has helped the organization in sustaining in the market.
 Weaknesses: The major weakness of the company is that it has limited market share as
well as operations are affected by government policies and parameters. Due to this
company performance has been affected in negative way.
 Opportunity: The company have an opportunity to expand in emerging markets that
will help the organization in increasing their overall sales. Along with this, it can make
use of innovative customer services in order to increase their range in audience and
improve brand image. Moreover, the organization can also make use of digitalization
and advance technology in order to increase sales of the company.
 Threat: The company face high competition and due to that it has to invest in advance
technology that increase their operational cost.
Pestle
 Political: Due to pandemic government has implemented restriction on trade and due to
that organization was shut down for months. Along with this, company policies like
down and COVID precaution has increased the operational cost of firm.
 Economical: The organization has to open their organization in country that have good
economic rate that will help the company in earning huge profit. Moreover, if the
customer has good income rat then it will tend to spend on luxury services and product.
 Social: The company will be providing services and products according to the taste and
preferences of the customer as well a market trend.
 Technological: The company will be making use advance technology and tools in order
to make smooth flow of services. Along with this, company will be suing robotic staff
smart room keys in order to attract customer as well as to give them quality services.

Moreover, for promoting goods and services it will be making use of digital marketing
like affiliated method or social media sites.
 Legal: The organization will be following all rules and regulation made by the
government in order to avoid intervention. Along with this, it is following corporate law,
employment act as well as consumer protection act.
 Environmental: The company is following CSR policies in order to contribute towards
environment as well as to protect it from hazardous substance.
Customer value and engagement.
The organization will be making use of digital technology in order to build engagement
with customer and stakeholders. Along with this, it will make use of affiliated marketing
method that will help the organization in attracting customer. Moreover, it will be sharing their
product and service on social media sites in order to build awareness. The company will be
offering quality service to their customer such dinning, luxury Spa and travelling services to the
potential customer.
Use of digital marketing
Hotel digital marketing means building as well as maintain the hotel image on online
channels. Along with this, it includes website like Facebook, Instagram and other search engine.
In order to attract customer company will be adding their name on google search engine that is
free of cost. Google my business will help in creating an E card for the company that contribute
in sharing information to customer. Also, company have their own website that allow customer
to book room as well as learn about the services provided by company.
CONCLUSION
From the above report it has been concluded that marketing plan help the organization in giving
the outline before launching new product and services. Along with this, the report has

summarized about marketing analysis and digital marketing and the way it contributes in
success of firm.

REFERENCES
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Online
Hotel Relais and Chateaux Hotel., 2021. [Online]. Available through <https://www. Hotel
Relais and Chateaux house.co.uk/offers/?
gclid=EAIaIQobChMI6o239dm_9gIVzAorCh3ESgP8EAAYASAAEgIWIvD_BwE>
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