Marketing Report: Relationship Marketing Strategies for Apple iPhone

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Added on  2023/01/13

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This report provides an analysis of relationship marketing strategies employed by the Apple iPhone brand in a global context. It begins with a brand and market justification, highlighting the iPhone's position in the telecommunications sector. The core of the report focuses on a marketing and communication plan, outlining aims to enhance customer relationships, improve interactions, and build loyalty. The plan incorporates various strategies, including the use of social media marketing, customer relationship management applications, and effective communication tools. Resources such as internet, social sites, telephone, and CRM applications are also discussed. The report concludes by summarizing different aspects of relationship marketing, referencing models like the six-market segment model and literature reviews to support its findings. The report emphasizes the importance of communication strategies, customer interaction, and loyalty in relationship marketing, showcasing how Apple aims to achieve these goals through strategic marketing and communication plans.
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Relationship Marketing in
Global Context
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Table of Content
Brand Justification and Market Justification
Marketing and Communication Plan
Conclusion
References
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Brand Justification and Market
Justification
Brand Justification
I Phone is mobile brand owned by Apple company.
This company started its business operations in the year 1976.
Apple I Phone is a mobile and communicational company.
Brand serves its services across the globe.
Apple I phone is among the leading mobile brand across the world as the company
covers the major market share across the globe
Market Justification
Apple I phone is belong telecommunication sector. Market segment of the brand is
communication.
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Marketing and Communication Plan
Aim:
To achieve the best customer relationship with the brand.
Objectives
To improve the customer interactions.
To improve customer loyalty.
To build healthy customer relationship.
Issues
Proper interaction issues with company's stakeholders.
Issues related to maintaining healthy relationship with target customer's of company.
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Cont..
Communication Strategy
Building a strong and loyal customer relationship under relationship marketing it is
crucial for the company to have a proper and effective communicational tool so that
management can effectively all the issues of customer's.
Communication strategy will involve installing latest communicational tools and
systems.
Internet is a huge medium of communication and management of Apple I Phone
brand is also planning to involve internet for communicating with all the
stakeholders and target customer's.
Telephone or phone call is also a suitable medium to interact with company's
existing customer base.
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Cont..
Social Media Marketing
Social media marketing is among the major marketing tool used by corporate
organizations in today's time.
All potential customers of Apple are very much active over internet sites and different
social media channels like Facebook, Instagram, Facebook and other applications.
Company management will convey about all te products and services of the company
with the effective use of social sites
Customer Relationship Management Application
Management of Apple company has framed a strategy of using customer relationship
management application in order to conduct the function of relationship marketing.
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Cont..
Relationship marketing is not just to interact with customer's in order to convey about
the product launch of company's latest products but it is more like addressing issues
faced by customers while using company's services and products.
This application will drives the company management to take the complete advantages
of relationship marketing.
Solving issues of customers enables company management to make customers more
loyal towards company's products and services.
This application is more like a communicational tool to the organisation with all
existing customers base of the company.
Company management can also address new potential customers with the use of this
application.
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Cont..
Resources
Internet.
Social Sites.
Telephone.
Customer Relationship Management Application
Social Media Advertisements.
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CONCLUSION
This report concludes about different aspect of relationship marketing.
Models used by corporate organisation like six market segment model for consulting
relationship marketing of the company and brand.
Literature reviews has conducted in this report to project opinions of different authors
about the relationship marketing.
A proper marketing and communicational plan has also summarised in this report.
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REFERENCES
Castro, I. M. C. D. (2017). Communication plan for Samsung Galaxy A 2017 edition:
how to communicate for millennials(Doctoral dissertation).
Macarthy, A. (2018). 500 Social Media Marketing Tips: Essential Advice, Hints and
Strategy for Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram,
LinkedIn, and More!. CreateSpace Independent Publishing Platform.
Murtagh, B. K., Lamb, J. S., & Doncaster, S. W. (2017). Developing a Marketing Plan
for the Christian Science Monitor.
Perkins, L., & Rogers, K. (2019). Developing Future Leaders to Plan Your Chapter's
Legacy.
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