Analysis of Reliance Jio's Impact on the Indian Telecom Sector

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Table of Contents
1.0 INTRODUCTION.................................................................................................................................................. 4
1.1 Telecommunication market..................................................................................................................... 4
1.2 Jio Telecom...................................................................................................................................................... 5
1.3 Aims and Objectives..................................................................................................................................... 5
1.4 Research Questions...................................................................................................................................... 5
2.0 Literature Review.............................................................................................................................................. 7
2.1 strategies adopted by JIO Telecom to bring about revolutionary change...........................7
2.1.1 Overview of Indian Telecom Sector............................................................................................. 7
2.1.2 Impact of Reliance Jio on the other network providers in the industry......................7
2.1.3 Strategic ways in which Jio adopted............................................................................................ 8
3.0 Research Methodology..................................................................................................................................11
3.1 Research Design.......................................................................................................................................... 11
3.2 Research approach and Method.......................................................................................................... 11
3.3 Research Framework................................................................................................................................12
3.4 Research Ethics........................................................................................................................................... 12
4.0 Data Collection and Analysis...................................................................................................................... 14
4.1 Instrument..................................................................................................................................................... 14
4.2 Sampling Method........................................................................................................................................ 14

4.3 Data Analysis................................................................................................................................................ 15
4.4 Resources Required...................................................................................................................................15
5.0 Conclusion.......................................................................................................................................................... 16
6.0 References.......................................................................................................................................................... 17
7.0 Appendices......................................................................................................................................................... 19
Appendix 1: Statistical sales of Jio Sim in the market........................................................................19
Appendix 2: Gantt chart.................................................................................................................................. 20

1.0 INTRODUCTION
In the present study, the discussion of the strategies adopted the third most influential
business company in the telecom sector has been covered. The research aims to identify
the strategies that are adopted by the Reliance Jio in the telecom sector (Kumar et al.,
2018). The Indian telecom industry has been portraying the feature of the largest telecom
sector which consists of the net subscriber to around 1.2 billion. Currently, India has been
considered as the second largest potential country in the communication sector across the
world. The substantial ratio has brought about a drastic change in the growth of the
telecom. This can represent the same time and demand from the customers (Jose, 2017).
The economic development has presented the change in the business prospects. It has
helped in bringing the strong demand of the customer with the critical factors which
contributes in the long term growth of the business in India.
The customer are likely to meet with the substantial demand of the business in terms oof
the facilities that are made available to them. This can led to the satisfactory and
convenient range and reforming the policies and regulations that are adequately meet with
the Indian government strategies to support the telecom industry (Gochhait and Tripathy,
2016). The smooth flow of the operations of the Jio can help in providing the opportunities
with the adoption of certain strategies. This can also attain the desired volume of sales and
profitability.

1.1 Telecommunication market
The Indian Telecom Market has contributed in the economic development of the country. It
has created a wide range of space for compelling the opportunities for employment. The
industry has expected to meet employment demand in the nation to around four million.
The Size of the Indian telecom industry has reach to US$ 217.37 billion (Mahalaxmi and
Kumar, 2017).
1.2 Jio Telecom
The Reliance Jio Infocomm Limited has provided better opportunities and transformed the
sector. By changing the game, Reliance Jio has solely affected the entry of the other
competitors in the market (Chinthala et al., 2017). It has also the profit margin, sales and
customer loyalty towards the particular set of the product and services in the market. The
innovative idea, higher satisfactory rate and same time broad band practices has employed
on the low price strategy through which the Indian telecommunication industry has
became competitive in a short span of time.
1.3 Aims and Objectives
The key attribute to the overall impact of the Jio on the Telecom industry by adopting
different marketing strategies has been covered in the study (Mahalaxmi and Kumar,
2017). The key objectives are:
 To understand the present conditions of the telecom market
 To identify the strategies adopted by jio
 To define strategies that are affecting the other network providers in the market.

1.4 Research Questions
 What strategies are adopted by Reliance Jio which has affected other network
providers in the market?
 How Reliance jio strategies has affected the telecomm sector?
 What is the current situation of the Indian telecomm industry?
 What are strategic interventions undertaken by Reliance against their key
competition to the Indian Telecom sector?

2.0 Literature Review
2.1 strategies adopted by JIO Telecom to bring about revolutionary change
2.1.1 Overview of Indian Telecom Sector
According to Purkasystha et al (2017), it has been observed that the Indian telecomm
industry has become the second largest base in the telecom sector in the entire world. As
per the Indian consumers emergence to the industry has been directed in order to justify
their reason for entrance in the telecom sector. It has been provided the interface with the
substantial demand of the customer towards the services offered to them. The facilities
offered by the Reliance have transformed the large customer base of other service
providers into their loyal base (Purkayastha et al., 2017). It has conveniently provided fast
internet network and efficient mobile network which is affordable and convenient.
On the other hand, Sharma and Pandey (2015) have demonstrated that the Indian
government has undertaken possible steps through which the performance of the telecom
sector can be raised. This statement has justified on the fact that the strategies that are
directed with an objective has ensured that telecom equipments are easy to access (Sharma
and Pandey, 2015). This has been instigated in the plans of the government so that facilities
can meet with the proactive and fair regulatory framework and ensuring the objectives of
the industry with the quality of the services at affordable prices
2.1.2 Impact of Reliance Jio on the other network providers in the industry
According to Jose (2017), the Reliance Jio has revolutionized the entire Indian Telecom
industry. This has directed on the fact that the existing network suffers a lot of disturbance

in terms of maintaining sustainable environment and workplace practices. The struggle to
generate the profit can be recorded as the jio can meet with the Indian market. Therefore,
almost the offerings of all services at free of cost is strategize to create a sensation in the
marketplace (Jose, 2017). The rapid growth has decline the profitability of brands such as
Vodafone, Airtel, Idea and BSNL.
Gochhait and Tripathy (2016) have critically focused on the rapid growth of the Indian
telecommunication market. It can be also expressed that the customer base and declining
profitability has give rise to new strategic ideas. The brand of the reliance has successfully
penetrated the market by covering the each and every individual in the sector with cheap
and effective pricing strategy. The foremost impact of the innovative pricing strategy can
meet with the brand which is highly appreciated with the range of existing customer
business but not attracting any new customers that are going towards brand such as Airtel,
Idea and Vodafone (Sharma and Pandey, 2015). The retaining in the customer base is likely
to affect the business operation of the companies through which the innovative and quality
services are managed at the competitive prices. The other network providers can meet
with the significant problem as the pricing strategy or aggressive marketing strategy can
meet with the promotional and productive features of the work.
2.1.3 Strategic ways in which Jio adopted
Mir (2017) has enforced the telecom sector with result of carrying out the effective pricing
measure for the product and featuring high competitive sales in the entire telecom
opportunities in the country. It has deal with the network operators to reduce their prices
with the assertive range options. The high capitalism strategy has been opted in terms of

motivating the employees. This has help in sustaining the market place and dominating the
Indian telecom industry. The key competitor of Jio such as Airtel has employed on the
acquisition of the brand such as Telenor in order to attract the customer and gain market
share with MHz Band across the Telecom circle (Mir, 2017). However, the idea has failed.
Later on the Idea and Vodafone has merge with each other in order to present the most
extensive network in the country. But it all went in vain with the extensive competitive
strategy and performance that Jio has displayed. The strategies can support in the future
dominance and success of the brand in the efficient manner.
Kumar et al (2018) has critically dominated the Indian telecom industry through which the
strategy has no blackout day. This has directed that the other network providers to
increase their excise for the SIM on festivals and special occasions. The case with the
reliance Jio is highly focused on the same tariff and even encouraging the customer to
switch from their brands towards Reliance Jio at the same time. This can enable the degree
of satisfaction among the customers.
According to Mir (2017), the entire shift in the business has directed on the leveraging the
brand and meeting the demand of the customer in short span of time. This can help in
directing the strategies that are adopted by the Reliance jio in terms of managing the
market. The digital tsunami of the entire telecom sector was based on the strategy of loss
leadership and maintaining the scale of the voice calls to its customers (Mahalaxmi and
Kumar, 2017). This can offer the diverse range of the portfolio with the application of the
attracting more and more customers. This can be argued with the Reliance jio charged with
the customers that are being consumer with the prices and super competitive measure in

the mobile network providers. The impact of the loss leadership strategy has encourage the
customers to switch to the reliance jio and retain the existing the customer of the other
network providers. This can desirably meet with the most attracted and desired number of
the customer and meet with the future demand of the organization’s in the market
(Chinthala et al., 2017).

3.0 Research Methodology
The research methodology has been considered as the remarkable tool and technique in
order to understand the strategic interventions undertaken by the Reliance jio and future
aspects to the business (Taylor et al., 2015). This can meet with the underpinning
philosophies. This can be adopted with the research method undertaken to the real
techniques in the range of the information.
3.1 Research Design
The research design for the study directs on the philosophical instance of intrepretivism.
This can help in providing the proper information as to replicate the study. The broad
assumption to the detailed method can direct on the appropriate form of the research
approach. The ultimate objective of the research methodology can help in gaining the
proper information regarding the real technique adopted by the Reliance Jio to remain
competitive in the environment. The possible understanding of the interpreted data can
lead to the entire telecom industry in India. This can possibly gain knowledge of the study
in an effective manner (Taylor et al., 2015). The main reason of the study is to present the
strategies developed by the Reliance jio to meet the entire firms expansion across
worldwide. Further, considering the nature of the study, it can be directed descriptive
design has been adopted and possible understanding of the topic in an appropriate manner
can be accomplished.

3.2 Research approach and Method
The key approach to the research directs on the plans of the research through which broad
assumptions were made in order to meet with the subjective demand of the study. The
undertaking of the different decisions can meet with the most appropriate form of the
research approach that represents inductive and deductive approach (Quinlan et al., 2019).
For the current study, the inductive approach is adopted in order to meet with the entire
point of view of the reliance jio as to direct on the strategies that are adopted by the
company. This can entirely lead to future prospects of the business. The analysis of the
research can be conducted in the generalize manner. This can be applied in terms of
generating the telecom firms with the focus on building more constructive strategic actions
in the business (Quinlan et al., 2019).
3.3 Research Framework
The part of the study directs on the key sources that were utilized in carrying out the
entire study in best possible manner can be listed with the source of data. The adoption of
the study can direct on the primary and secondary sources through which the primary
information is collected by involving questionnaire and face to face interaction with the
respondents (Bresler and Stake, 2017). The study can contribute on the primary
information through which the most beneficial part of the study. The questionnaire will be
prepared and sent to the managers of the Reliance jio in order to gain the information
along with the strategic interventions developed in order to have influence on entire
telecom industry in India. The sources that are undertaken for obtaining the information
can direct on the benefits of the research (Taylor et al., 2015).