University Business Report: RELX Group's Competitive Advantage

This business report offers a comprehensive analysis of RELX Group, a public limited company operating in the publishing and information services sector. The report explores RELX Group's service concept, which includes publishing books and magazines, providing decision-making tools, and organizing exhibitions. It examines the company's operating strategy, focusing on its B2B approach and the provision of high-quality data and information to clients. The report also delves into RELX Group's competitive strategy, highlighting its diverse service lines and its ability to differentiate itself from competitors such as PWC and Capita. Furthermore, the report discusses the company's service differentiation, emphasizing its unique combination of publishing, decision-making tools, and legal analysis services. The analysis concludes that RELX Group's diverse service offerings and strategic focus have positioned it for continued success in the market.

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Business Report: RELX Group
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1BUSINESS REPORT: RELX GROUP
Executive Summary
The study gives a clear idea about RELX Group’s business report. The study focuses on the service
adopted by the company, the operating strategy used by them, different competitive strategy which
make them unique from the others as well as service differentiation that the company offer to the
customer. The uniqueness of the company is put forward with the help of this study. Lastly, the
study provides what are different aspect the company can look forward and the service they provide
how it helped them to achieve desired target in the near future.

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Table of Contents
Introduction..........................................................................................................................................3
Service Concept...................................................................................................................................3
Operating Strategy...............................................................................................................................4
Competitive Strategy...........................................................................................................................5
Service Differentiation.........................................................................................................................5
Conclusion...........................................................................................................................................6
References............................................................................................................................................7

3BUSINESS REPORT: RELX GROUP
Introduction
The study focuses on the through research of the business report of the RELX group which
is a public limited company. The company is one the textbook publishing company who also
provide tools which helps in decision making process as well as provide services by organizing
exhibitions. The study is about the understanding how the company operates in the market which
will give us a clear idea about the process as well as what strategy the business needs to adopt in
the future.
RELX was previously known as Reed Elsevier which came into existence in the year 1992
merged with the Reed International, British publisher and Elsevier of Netherland. The company is a
public limited company and enlisted in that category in New York Stock Exchange, London Stock
Exchange and Amsterdam Stock Exchange. The company was renamed as RELX in the year 2015
and the amount number is increasing with every passing days (RELX Group, 2019).
Service Concept
RELX Group started their business by collaborating with the two publisher one from the
British and other from the Netherland. They provide service in publishing books and magazines
along with that they also provide tools which help the customer to take decision based on their taste
and preference. They also provide service to the technical along with the medical business by
providing necessary information. These are the services provided by the company. The company
generated huge sum of money for the service they provide to their customer (De Jong, Marston and
Roth 2015).
The company also provides risk and business analysis which is basically looked after by the
Accuity Inc. The company also provides financial crime compliance software which enables the
customer to know about the programmes which was developed for sanctions and anti-money
laundering compliance. The company provides service to more than 180+ countries and possess

4BUSINESS REPORT: RELX GROUP
over more than 30,000 employees who provide constant service to the customer of the company
(Tennant and Brembs 2018).
In exhibition, the company provides facts and data about the market, complete transaction
and products sources to the customer which automatically help them to penetrate the market. These
are the vital informations about the market which required a detailed and through research which is
done by the company on behalf of the customer (May 2015).
The company also provide legal assistance to the customer which helps them to increase
their productivity, achieve their desired goals and also enhance them to improve their decision
making power. This helps the customer to take smart legal decision so that company do not face
any legal barrier at the time of their business activities and make them legally strong.
Operating Strategy
The main strategy of the company is to provide information based analysis and decision
making tools to the company so that they can make valuable decision to expand their market in the
business which automatically help them to increase their customer base in the market. The
company mainly follow the structure of B2B strategy which automatically help them to earn more
and more profits (RELX Group 2015). The company charge price to the customer for the services
and data that they provide to the customer and the customers are mainly the business firms which
automatically is a reason for success of the strategy that the company.
The data and information which is shared by the company to their clients are valuable as
well as essential to sustain in the market. The strategy of the company is to provide high quality
data and information so that they can be the top company to provide information to the other
company regarding the market and help them to take decision based on the facts and figures
provided by the company. This will automatically uplifts the company’s assets, resources along
with the skills. By focusing on this they will improve their data base and quality of the data which
will improve their business profile towards the customer and let them capture the market share. By

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operating the legal aspect it increases its profit rate as the customer is more attracted to the
company who helps in legal matter (Da Silva and Memon 2017).
Competitive Strategy
RELX is the company that provide data and information about the market and how the
company can penetrate the market so that they can achieve goals. There are other companies as
well which gives data and information about the market and how the company can target the
customer. There are many competitive firms such as PWC, Capita, Kantar and many more but the
company also have diverse service line such as publishing books and magazines, organizing
exhibition which provides a leverage to the company to sustain in the market and do well so that
the company can high profit (Ponte, Mierzejewska and Klein 2017). The company did not put their
main focus on one thing only they vary from different service line which gives an advantage to be
unique from the other competitive company as the vital services are clubbed together under the
same company name. RELX is the only company among all the competitive company who are
providing data and information to organizing exhibitions to publishing textbooks and magazines.
One can find the useful help from the same organization which ultimately do not let them to go for
other company as it reduces their hustle to surf through different company’s websites. The
competition is increasing gradually but just because the company is providing various types of
services in a single platform, so the RELX is able to attract more customers which enable them to
hold a control over the market (Shanmuganathan 2018).
Service Differentiation
RELX provides different services clubbed together in one website as they provide
publication service, decision making tools, information and data and also legal analysis. This make
them unique from that of the competitive company. This ultimately helped them to target the
desired target group and let them earn more amount of profit in the long-run. The competitive

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brand is not providing the same vital services so it makes them even more popular among the
customers (Gottschalk and Baranchuk 2018).
The majority of the customer are attracted by the different service line that the company
provide to them. The customer always look forward to that company who provide different
important service together and this company is one of them to provide such services. This
uniqueness of the company is the key factor for their success in the market. The competitive firms
either providing all the function except publishing and legal support or vice versa which repel the
customer and as RELX is provide all under one website so the customer gets attracted more in
numbers. Growth in the services helps the company to target both financial market and corporate
market. The growth which takes place in the government and healthcare sector is more focused on
facts and figures which can only be obtained from the data analysis. This eventually uplifts the
organic development with the help of data services (Meyers, Shen, Lu and James 2018).
Conclusion
From the above study, it can be concluded that the company is providing all the necessary
services that are required by the customers under one website. The company make more amount of
profit due to different service variation which make them unique from the competitive brand. It can
be recommended that the company might can also provide service which will help them to
calculate cost according to the business size which will make them even more demanding. There is
no company who can evaluate the estimate price of setting up a business. Lastly, it can be said that
the company is doing a great job by providing this unique type of different service line as it make
them more demanding among the customer. This is automatically uplift their business in the market
in the long-run and the company will be able earn more amount of profit in the near future.

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References
Da Silva, J.A.T. and Memon, A.R., 2017. CiteScore: A cite for sore eyes, or a valuable, transparent
metric?. Scientometrics, 111(1), pp.553-556.
De Jong, M., Marston, N. and Roth, E., 2015. The eight essentials of innovation. McKinsey
Quarterly, 2, pp.1-12.
Gottschalk, B.H. and Baranchuk, A., 2018. Differentiation Between Brugada Syndrome and
Brugada Phenocopy ECG Patterns: Is It Possible?. In Brugada Phenocopy (pp. 119-124).
Academic Press.
May, W.E., 2015. Re: Comments on the National Institute of Standards and Technology’s Public
Access Plan Dear Dr May: RELX Group (formerly Reed Elsevier) welcomes the opportunity to
comment on the National Institute of Standards and Technology’s (NIST) Public Access Plan.
RELX Group is one of the world’s largest providers of professional information solutions, with
more than 13,000 US employees and more than.
Meyers, C.A., Shen, J., Lu, A. and James, A.W., 2018. WNT16 induces proliferation and
osteogenic differentiation of human perivascular stem cells. Journal of orthopaedics, 15(3),
pp.854-857.
Ponte, D., Mierzejewska, B.I. and Klein, S., 2017. The transformation of the academic publishing
market: multiple perspectives on innovation. Electronic Markets, 27(2), pp.97-100.
RELX Group, 2015. Annual Reports and Financial Statements. RELX Group.
RELX Group. (2019). Our business overview. Retrieved 23 July 2019, from
https://www.relx.com/our-business/our-business-overview

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Shanmuganathan, M., 2018. Corporate governance relationship with strategic management: a
longitudinal case analysis of RELX Group (Elsevier). International Journal of Comparative
Management, 1(3), pp.273-294.
Tennant, J. and Brembs, B., 2018. RELX referral to EU competition authority.