SIT794 - RELX Group Business Report: Service Analysis - Deakin Uni

This business report provides an overview of RELX Group, formerly known as Reed Elsevier, a company operating in over 180 countries. The report details RELX's service concept, including its financial crime compliance software and legal assistance, highlighting its B2B market focus and the generation of revenue through service provision. The operating strategy emphasizes high-quality data and market capture, while the competitive strategy focuses on bundling services and maintaining customer loyalty. Service differentiation is achieved through publication services, decision-making tools, legal support, and event organization. The report concludes by emphasizing RELX's leadership, effective advertisement, and helpful services, citing relevant references to support the analysis. The assignment also includes an analysis of Baidu, another service giant, exploring its service offerings and strategies.

BUSINESS REPORT: RELX GROUP

INTRODUCTION
 RELX is previously named as Reed Elsevier in the year
1992.
 RELX is the association of Reed International, Britain and
Elsevier, Netherland.
 The company listed in New York Stock Exchange, London
Stock Exchange and Amsterdam Stock Exchange.

SERVICE CONCEPT
 The company provide service to 180+ countries.
 RELX provides financial crime compliance software which
help the customers to know about the sanction and anti-
money laundering programs (RELX Group 2015).
 Provide legal assistance to the customer with facts and
figures.

OPERATING STRATEGY
 The company operate in B2B market.
 RELX provides high quality and accurate data to capture the
market.
 The revenue is generated against the services provided by
the company (Da Silva and Memon 2017).

COMPETITIVE STRATEGY
 Different types of services are clubbed together to eliminate
the competitors.
 The business model is designed to maintain the balance so that
customer sticks with the company (Da Silva and Memon 2017).
 RELX attract customers by reducing their hustle of surfing
different websites.

SERVICE DIFFERENTIATION
 The services provided are publication service, decision
making tools, legal support with data and organizing
exhibition.
 RELX provides quality service to their customer which help
them to attract more and more customers (RELX Group
2015).

CONCLUSION
 RELX is leading in their field.
 Market is restricted by only few competitors.
 Advertisement is done quite effectively.
 Services provided are way more helpful and concise than
others.

REFERENCES
 Da Silva, J.A.T. and Memon, A.R., 2017. CiteScore: A cite
for sore eyes, or a valuable, transparent
metric?. Scientometrics, 111(1), pp.553-556.
 RELX Group, 2015. Annual Reports and Financial
Statements. RELX Group.