Retail Business Plan: Remise Discount Store Startup in Australia

This report provides a business plan for a discount retail store, named Remise Store, in the Australian market. Developed by four colleagues, the plan aims to offer a variety of products at discounted prices, competing with major retailers like ALDI, Woolworths, and Coles. The mission focuses on delivering affordable products and effective customer service. The report includes a feasibility analysis, evaluating technological, financial, and legal aspects, along with a business model canvas outlining key elements. Market analysis incorporates PEST analysis to assess political, social, economic, and technological factors influencing the store's performance. The plan targets low-income demographics across all age groups. The conclusion suggests that Remise Store has the potential to succeed in the competitive Australian retail industry by offering products at bargain prices, particularly during economic crises, with effective strategies to gain market share. Desklib provides access to this and many other solved assignments for students.

Entrepreneurshi
p
Retail Discount
Store

Introduction
○ A business plan is the
theoretical presentation
of the idea, thoughts,
and perception about a
plan that can attain
success in the future
(Schramm, 2018).
○ The aim of this report is
to present a business
plan for the Discount
retail store in the
Australian market
2

Background Of
the business idea
○ The Discount retail store has been
named as Remise store.
○ It will be established in the Australian
retail market.
○ The business idea is created by Four
colleagues i.e. Daniel, Chris, Loris, and
Revin.
3

Objectives

“
The objective of Remise Store is to offer
products at discount price.
Compete with the big retailers in the
market such as ALDI, Woolworths, and
Coles
5

Mission
○ The mission is to offer variety of
products at affordable cost in the
Australian Retail Market.
○ It will focus on delivering effective
customer service.
6

Feasibility
Analysis
7

Technologi
Feasibility
Remise Store will
implement
different
technologies for
managing the
stock and sales of
products.
Legal Feasibility
Business will follow
the rules and
regulations
implemented in the
market.
Feasibility
analysis is used
to evaluate the
ability of the
business to
accomplish
task or project
(Moghl, 2018).
Financial
Feasibility
Business will
arrange funds from
financial institutions
8

Business
Model Canvas
9

Products Remise Stores will
vend variety of
products at
discounted rates. The
types of products it
will deliver comprise
household goods,
candy, dishware,
cosmetics, greeting
cards, toys, etc.
10

Market Analysis
11

Pest Analysis
of Australian
Market is
comprised of
different
factors that
can influence
the
performance
of Remise
Store (S&P,
2017)
.
Political
Technology
Economic
12
Social