How Remote Workforce Trends Influence Global Marketing Management

This report examines the evolving landscape of global marketing in the context of the rising remote workforce. It begins with an introduction defining remote work and its relevance to international marketing management. The core of the report comprises a review of three articles. The first article explores the effect of the remote workforce, detailing its advantages such as increased productivity and cost savings, and discussing quantitative research methods including questionnaires and sampling techniques. The second article focuses on change management, emphasizing its importance for business growth and detailing steps involved in managing organizational changes and correlational research methods. The third article delves into marketing strategies, highlighting their significance for brand promotion and using causal-comparative research methods. The report concludes by synthesizing the findings and emphasizing the significance of remote workforce trends in the context of global marketing.

How remote workforce becomes a
new trend in global marketing
management

Table of Contents
INTRODUCTION ..........................................................................................................................1
REVIEW OF ARTICLES ...............................................................................................................1
Article 1: Effect of remote workforce ........................................................................................1
Article 2: Change of management...............................................................................................3
Article 3: Marketing strategies....................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Remote working refers to the mode of work that allows workers of a company to execute
or perform all their significant job responsibilities or roles from outside traditional office space.
International marketing management is the practice of designing global plan around promotion,
price, product and distribution. Remote working helps employees in management of marketing at
international level. From digital marketing, sales, web development, customer and technical
support, remote work is growing around many industries for which location of employees is not
accurate anymore, but their experience and knowledge is. Remote work helps in improving
productivity and performance level of employees that turn to helps companies in its growth and
development. Main purpose of this project is to find out quantitative papers and critical appraise
of the research methods. Three qualitative papers will be selected which are the effect of remote
workforce, change of management and marketing strategies. These are main quantitative papers
that will be explained in current project.
REVIEW OF ARTICLES
Article 1: Effect of remote workforce
Introduction: As per the view of D. Sandy Staples., (2020), Remote working is the
situation and in this, employees works mainly from home and also communicates with an
organisation by email and telephone. Along with this, information technology is enabling the
development of remote work practices and virtual organisations. There are different benefits and
advantages of remote workforce within an organisation. These are less time spent commuting,
improves employee retention, access to the wider pool of applicants, more autonomous
employees, lower costs, make better use of technology, reduced salaries, increased productivity
etc. These are major advantages of remote workforce that will helps company at international
level by increasing brand awareness, increasing customer base and also increasing sales.
Background : It has been concluded from the mentioned article is remote workforce has
positive effect on business at international level. This helped in improvement of productive,
helps in attracting of talented employees, reduced costs etc. These are major effects of remote
working that helps business organisation in improvement of its performance and growth at global
level. Thus, it is the role of business to build and manage remote workforce at international level
(Wakerman and et. al., 2019). There are certain techniques or methods for building and
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managing remote workforce globally. These are develop a strong digital communication plan,
determine team communication expectations, establish daily personal routines, set clear
performance expectations, provide regular updates, get creative with team bonding, help
employees find work-life balance etc. All these are considered more effective and useful ways
for managing remote workforce internationally. It has been determined that, remote workforce
helped in increasing of job satisfaction, increasing of productivity and business performance,
attract and retain better talent, save money on overhead expanses and many others.
Methods: Quantitative research was used for collecting primary information about the
effects of remote workforce. There are different methods for collecting quantitative information
such as questionnaire, experiments etc. These are effective and useful methods but within a
current article, questionnaire was used by researcher. This is an instrument of primary data
collection that helps investigator in getting of valid outcomes within minimum time period.
There are various advantages of using questionnaire as a data collection method. These
advantages are easy analysis, practical, comparability, fast results, validity and reliability etc.
These are major benefits of following questionnaire in gathering of quantitative and primary
data. Along with this, literature review and survey were applied for gathering data regarding the
topic. In literature review, data was gathered from secondary sources such as articles, books,
magazines, publication research etc. These are more effective and valuable research methods of
secondary data collection that helped investigator in accomplishment of research aim and
objectives in successful manner. For questionnaire as a part of survey, sampling method was
applied which is probability sampling (Aryal, 2019). This is a sampling technique that helped
investigator in selecting of large sample without consuming maximum time. By applying this
technique, 150 respondents were selected randomly. These respondents are the organisations
who have their business in Hong Kong.
Findings: From the above mentioned information collected from article, it has been find
out that remote workforce helped business enterprise in enhancement of business operations and
activities within minimum time period. It also analysed that remote workforce helped business
organisation in retention of talented employees in the workplace (Moço, Stuijk and de Haan,
2019).
Conclusion: From the above article, it has been concluded that remote workforce helps
company in attainment of long term goals and objectives. Remote workforce has favourable or
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positive effects on growth and success of company. Current article used quantitative research
that helped attainment of research aim and objectives successfully and effectively. Questionnaire
was used for gathering primary and quantitative data that results in completion of full project in
effective and systematic manner. Literature review was also followed for gathering secondary
data about the topic
Article 2: Change of management
Introduction: Change management is defined as the manners and methods in which an
organisation explains and develops change within both its external and internal processes.
Change management is the tools, techniques and process to manage the people side of change in
order to attain a required business outcomes. According to the current article, change
management refers as a systematic approach as well as knowledge, resources and tools to
effectively deal with change within an organisation. It involves describing and adopting
corporate strategies, procedures, structure and technologies to manage or handle changes in
business environment and external conditions. Change within an organisation is necessary and
important for business growth and development. This will also support an organisation in its
growth and success and also assist them in achievement of better outcomes.
Background: There are different steps within the process of change management. These
steps are develop a sense of urgency, develop a guiding coalition, from a strategic vision and
initiatives, enlist a volunteer army, enable action by removing barriers, generate short-term wins,
sustain acceleration and institute change (Østergård, Randa and Hougaard, 2020). These are
considered main steps that will helps company in improvement of its business operation. This
article discusses the effective management of large organisational changes or variations that may
have far-reaching effects on the business and its workforce. theses impacts are nature and extent
of organizational change, business case for a systematic approach to change management, roles
of management and HR during major change initiatives, steps to take in managing organizational
change etc. These are major impacts of the change management on business performance and
success. This research identified the relationship between the change management and business
performance. Therefore, this article helped in identifying the direct impact of change
management on business performance of company. Along with this, change management is
important and significant for business enterprise in attainment of competitive advantages in
successful and in effective manner.
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Methods: This article is based on the correlation research because it conducted to set up a
relationship between two variables (Blog, 2017). In current study, there are two variable which
are change management and organisational performance. In this, performance of the company is
depend on change management, it means change management is independent variable and
organisational performance is dependent variable. This researcher in conducted for collecting
quantitative information regarding the change management. Quantitative research is a type of
research that facilitated investigator in gathering of numerical information. For gathering
quantitative information of correlation research, questionnaire is suitable method or instrument.
This instrument used within current article for gathering numerical information about the change
of management. Questionnaire was applied in current investigation because it facilitate in
collecting of numerical and valid information without consuming additional time and resources.
Positivism philosophy used for collecting, analysing and using quantitative information.
Deductive approach was also applied for analysing data collected from questionnaire. This
helped investigator in attainment of research aim and objectives successfully and effectively.
This article used probability sampling for selecting sample size. 120 respondents were selected
randomly for identifying their opinion regarding the change of management.
Findings: From the current article, it has been determined that change of management
helped business enterprises in improvement of its growth and success at national as well as
international level (Mackay and et. al., 2019). It has been determined that change is necessary
process within an organisation as it helps them in retaining of employees, increasing business
sales, improvement of brand image etc. Deductive approach of the research was used for
analysing data regarding the topic. Along with this, correlation and regression were applied for
analysing numerical and appropriate data regarding the topic.
Conclusion: From the above mentioned information gathered from the article, it has been
determined that, change is important for an organisation because it helps in improvement of
innovation within an organisation that turn to impact on business growth and success. There are
different advantages of change in an organisation. These are concern with future, managers
develop new strategy, it enable manager and staff to be focus etc. These are major advantages of
change in an organisation. Along with this, change management helped in enabling cross
functional change, engaging people with the change process, preparing for organisational
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transition and so on. Quantitative study applied for data collection and data analysis that helped
in completion of full project systematically and effectively.
Article 3: Marketing strategies
Introduction: According to the Paul (2019), Marketing is the activity and process of
developing, communicating, providing and exchanging offerings that have effective value for
clients, customers etc. Marketing is important for business organisation because it helps in
improvement of its brand awareness, brand image, goodwill, increasing customer base,
increasing sales etc. This article is based on marketing strategies used by company for
promoting its brand, product and services. These marketing strategies are e-commerce / online ad
/ social media to search target client, Zoom meeting etc. All these are effective and useful
strategies that helped company in promoting of its brand in marketplace.
Background: From the article, it has been determined that use of marketing strategies
important for company in its business expansion and growth. There are different types of
marketing strategies including Zoom meeting, e-commerce / online ad / social media to search
target client. From the above mentioned article, it has been determined that marketing of the
product, process or service helped company in accomplishment of competitive advantages or
benefits within less period of time (Perreault, 2018). There are different importance of
marketing for an organisation. These significance are engaging customers, helps to build and
maintain the company’s reputation, build a relationship between a business and its customers,
helps to boosts sales, aids in providing insights about your business, creates revenue options,
helps the management team to make informed decisions etc. These are considered major
significance of marketing that helped business organisation in its growth.
Methods: This is an important and significant part for researcher because it helps in
collecting and analysing of appropriate information about the topic. This article is based on
Causal-comparative research that helps in gathering of quantitative information (Dr. V.K.
Maheshwari, 2018). There are two sources of data collection such as primary and secondary.
Both methods used within current article. Secondary data was gathered from books, articles,
publication research etc., for literature review. Primary method also used in this article for
gathering information from questionnaire. Therefore, both sources of data collection used for
achieving the purpose of research. Quantitative research is defined as a systematic phenomena
and investigation by collecting quantifiable information as well as performing mathematical,
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statistical or computational techniques. Thus, quantitative research helped in collecting of
numerical data regarding the topic. Along with this, there are different types of research
methodologies such as deductive approach, positivism research philosophy and so on. These are
also used in this article for getting better and reliable outcomes.
Findings: From the above mentioned data, it has been find out role of marketing
strategies within an organisation. This analysed that marketing played an important role in
improving brand image of the business. Different strategies of marketing used by business
organisations for increasing brand awareness, enhancing brand image, attracting customers etc.
These strategies are relationship marketing, internet marketing, transactional marketing etc. All
these types of marketing helped companies at global market. With the help of marketing
strategies, companies can easily promote their services or products (Morgan and et. al., 2019).
Findings has been completed by analysing the information gathered from questionnaire. This
helped in completion of full project and also in accomplishment of main purpose of conducting
this investigation.
Conclusion: It has been concluded from the current article that marketing strategies
helped business organisation in promoting of product, brand or services. Marketing also
facilitated in attracting of larger base of customers that turn to impact on business growth by
increasing sales and market ratio. Through marketing strategies, companies can easily increase
their sales and also attain competitive benefits within minimum time period. Quantitative
research used for this article that helped in collecting and analysing of primary information about
the topic.
CONCLUSION
From the above mentioned information, it has been concluded that remote workforce is
important part of the business success and development. For completing this project, three
articles are used. These articles are the effect of remote workforce, change of management and
marketing strategies. These articles helped in increasing of knowledge and understanding
regarding the significance of remote workforce in business growth, importance of change
management for improving business performance and in identifying of effectiveness of
marketing strategies in business expansion.
Quantitative research was used for all articles that results in attainment of research aim
and objectives successfully. Questionnaire used for collecting quantitative information because it
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facilitated in achieving of better outcomes within less period of time and with success. Different
methods of quantitative and primary data collection were used for attaining research aim. These
are questionnaire, correlation research etc. These were supported in gathering of primary and
quantitative information within minimum time period.
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REFERENCES
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