Comprehensive Business Plan: Removal Service in London, UK - Analysis

This business plan outlines the establishment of a removal service in London, UK, focusing on providing transportation and handling services for both residential and corporate clients. The plan details the business's objectives, including short-term goals like opening a physical office and hiring skilled employees, medium-term goals such as infrastructure development and brand promotion, and long-term goals involving branch expansion and revenue growth. The plan also covers the owner's experience and skills, target customer demographics, market analysis, competitive landscape, sales and marketing strategies, operational plans, and a backup plan for managing loan repayments. The business aims to differentiate itself through eco-friendly packaging solutions and competitive pricing, targeting a wide range of customers from individuals to corporate entities. Financial aspects, including a startup loan and budget, are also included to support the business's viability and growth.

BUSINESS PLAN

1.The business and its objectives
I am a removal business and offer wide variety of transportation as well as handling stuffs services to
every houses as well as corporate business that is looking for getting their belongingness transferred
from one place to another. I operate my business through a physical office where the customers are
required to visit the office in order to book their schedule. Company is having separate packaging
systems for household and corporate office belongings. Office is being operated in the regions of
London, UK whose aim is to offer best removal services to common people as well as corporate
offices at reasonable rate.
Objectives:
Short term (current year):
 To open a office in prime location at London Street UK.
 To hire 10 skilled employees who carries knowledge of packaging and shifting.
Medium term (next 1 – 2 years):
 To establish good infrastructure with an investment of £100this can provide comfort to the
customers less than 2 years.
 To make business advertisement and enhance brand within market.
Long term (3 years and beyond):
 To open various branches of my office in major locations of UK within a period of 3.5 years.
 To earn higher revenues within a minimum increment of 25% year by year and expand
business internationally within 5 years.
My Start Up Loan:
My start up loan will comprises funding from banks as well as other financial institutions along with
an investment of initial capital acquired from my family in a form of loan. The banks and other
financial institution will be provided with a specific rate an interest in against of loan which is being
taken for a period of 5 years. I will require a loan as my arranged capital (from families) will not be
sufficient in order to establish a business with all necessary facilities as well as equipment in absence
of which I could not be able to provide satisfactory or better services to my clients. Acquiring land at
prime location proves expensive which can only be met through acquiring loan. Having a start-up
loan will assist me in commencing my business with proper amenities as well as will help me in
achieving my short and medium term goal, contribution of whose I can attain my long term
international objective successfully.
2. Myskills and experience
I am having in total 11 years of experience as a packaging specialist as well as 4 years’ experience
within a sector of transportation services with a famous removal service organisation near me that

same in London. In my job I was appointed as a professional and expert packaging executive who is
responsible for doing packaging for belongingness as well as for transporting and shifting of that
stuffs. I have also been awarded at national level for my best packaging methods and tips which I
offered to my customers there. I am sure my experience of 15 years will assist me in establishing a
favourable and most preferred removable service office in my location as my expertise will be used in
my new business.
Outline any education or training I have had that is relevant to your business:
I am post graduate in business management along with a certificate as well as diploma course in
professional supply chain and logistics management. Other than this I am having various excellences
such as creative diploma in hospitality techniques through effective and safe packaging.
Outline any transferable skills, talents or traits I have that are relevant to your business:
I have acquired training and development session after each 5 years In order to update my existing
skills with the changing demands of customers and innovative packaging methods. I use to attend
various seminars or international conferences whenever I use to get opportunity as this helps me in
identifying and analysing the preferences as well as needs of different customers especially at
international level. This will assist me while having international expansion of my business. Being a
business management student I am proficient in marketing as well as convincing customers. My skills
will be used in advertising of business through catering more and more customers and convincing
them to avail as much as services they can at single time.
Briefly outline any gaps in your skills, experience or qualifications and explain how I will address these:
I am carrying a gap in leadership skills and am not able to motivate my staff properly. For this I am
required to learn leadership theories with its real applications. Being a marketing candidate I am
lacking behind in managing office’s financial records for which I will hire an expert accountant who
is having an experience of at-least 2 years in recording as well as acquiring opportunities for business
development though various sort of investments.
3.My target customers
Demographic details:
Age: Gender: Income: Types: Target regions:
 6 - 12yrs
 13 - 17yrs
 18 - 30yrs
 31 - 50yrs
 51yrs +
 All genders
 All genders
 All genders
 All genders
 All gender
 £0 - £25,000
 £26,000 - £99,000
 £100-1000
 £100,000 +
 £100-1000
 £200-3000
 Individuals
 Businesses
 Families
 Families or
business.
 Local
 Local
 Local
 International
 International as
well as local

How many potential customers do you estimate are in your target regions for this financial year?
I am expecting 1900 customers for a specific financial year covering all that is kinds, individual
families as well as corporate houses where the ratio of individual houses is higher as compared to
corporate.
Briefly describe your target customers and any other distinguishing features, expanding on any of the areas you
have already highlighted above:
My removal service business will attract those customers who are highly concerned for their safe
packaging as well as transportation and can avail best services even at higher prices. This includes
majority of individual families as they are much concerned about their huge volume of belongingness
before shifting to another place.
What customer need or problem do your product(s) and/or service(s) address?
The business will offer eco friendly packaging services from natural and plastic free packaging boxes
such as wooden boxes, hard paper cartoons, etc. as now a day’s people are more preferring eco
friendly items.
Explain your approach to pricing your product(s) and/or service(s):
I will keep prices less than my competitor’s price as I am establishing a new business whereas the
market is already running with old removal services businesses that still carry a good brand image.
The products will comprises of different prices such as less belongingness will be less charged then
huge furniture, full infrastructure and office items will be charged high with respect to individual
families, etc. with minimum of 15% profit margin.
4.Your market and competition
What research have you conducted to understand your market, including your industry, regions, customers,
competitors?
 In order to understand the market as well as industry I have done a poll survey through social media
such as Face book and LinkedIn.
 For competitors analysis I have scanned industry market and got insights about competitor’s
performance though application of various frameworks.
Competitor 1:
Name, location: Average prices:
Fantastic removals – London, UK £47/h
Strengths: Weaknesses:
 Home and office removals  Not competent to provide effective services
to office customers

Competitor 2:
Name, location, website: Average prices:
Aussie-London, UK £11.95
Strengths: Weaknesses:
 Information technology  Office reallocation
What sets your business apart from your competitors?
 Offering eco friendly and integrated packaging or transforming services.
Your strengths: Your weaknesses:
 Specialisation in professional packaging  Less customer ratio
Current or future opportunities: Current or future threats:
 Offering best packaging and transforming
services to communities and big businesses.
 Easy entry of identical offices within market
5.Your sales and marketing plans
How do you or will you promote your business?
 Social media posts via Face book, Twitter, Instagram and LinkedIn
 Discounts and offers on complete and one time shifting
 One to one promotion
Pick three of your key promotional activities and describe how they currently (or will in the future) help you meet
your business objectives:
1. Majority of the public spends their most of the time on social media so this will help me in
getting attraction form numerous customers of all houses and businesses.
2. Individual houses wishes to have discounts or offers on their services especially those who are
doing transfer jobs. This will cater more customers to avail services
3. One to one promotion is made because there are some people who do not serve social media.
This will help attracting local or low income customers.
6.Your operational plans
Please provide details of two key suppliers or key relationships that are or will be important to running your
business:
Supplier / Relationship 1:
Organisation: Relationship status:
 Cartoon suppliers  Contract based relationship
Service provided: Key terms of the relationship:
 Delivery of hard paper cartoons  Bulk purchases
 Rewards in utilizing of cartoons to
customers from my office.

Supplier / Relationship 2:
Organisation: Relationship status:
Wrapology  No contract relationship
Service provided: Key terms of the relationship:
Supply of wooden boxes and packaging
materials
 Unit based price for products
 Promotion by Wrapology for my office
Other operational considerations:
Do you currently employ staff?
 Yes
A. How many staff do you currently employ?
Full time: 5 Part time: 2
Outline the key staff roles within your business (e.g. job title, responsibilities, key skills):
Staffs is responsible for doing packaging and transportation services such as doing group packaging,
imported items packaging, as well as related services.
B. How many staff do you intend to take on in the next 12-months?
Full time:
5
Part time: 4
Describe the key responsibilities and skills you anticipate giving to these new staff:
 Customer relationship management
 Recording and maintaining business’s financial records
Where does or will your business operate from?
 Office- as the customer is required to book packaging personally.
 In case when a customer is unable to reach office we are offering online services in which my
employee will schedule to the address of customer and offer booked services.
What laws or regulations have you considered for your business and/or industry?
 Use of eco-friendly cartoons which does not harms nature or animals.
 Fair treatment to employees such as with their working hours, wages, etc.
What insurance do you currently have in place or do you intend to put in place for your business?
As of now the business is not having any sort of insurance but will buy shortly with an aim of
protecting complete office and its employees from any kind of danger.
7.Back-up plan
How will you manage your loan repayments if your business doesn’t go according to plan?
 The loan will be repaid through regular EMI for the period of 5 years with specified interest
 In case of unexpected situation my reserves will be utilised for the repayment of loan which is

kept out of profit each month.
 This is a realistic plan as everyone is concerned about their shifting and does a job of periodic
transfers.
8.Supporting evidence
Budget
Cash flow Statement