BUS5105 Assignment: Strategic Leadership of Ren Zhengfei at Huawei

This report provides a comprehensive analysis of Ren Zhengfei, the founder and CEO of Huawei, as a strategic leader in the business environment. It examines his managerial skills, including purpose-driven ambition, adaptive vision, inspiration, and dedication, and how these skills have contributed to Huawei's success. The report utilizes a PESTEL analysis to assess Huawei's management environment, considering political, economic, social, and technological factors. It delves into Ren Zhengfei's strategic management approach, decision-making processes, planning, organizing, leading, and organizational behavior, including change and team management. The analysis highlights his ability to motivate and inspire employees, his communication and control strategies, and the impact of his leadership on Huawei's global expansion and market position. The report references several sources to support its findings and provides a detailed overview of Ren Zhengfei's leadership style and its impact on the company's success.

STRATEGIC LEADER IN BUSINESS
ENVIRONMENT
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

REN ZHENGFEI
 Ren Zhengfei is a renowned Chinese entrepreneur and engineer.
 His most prominent identity is the founder and CEO of Huawei, a
Shenzhen based world’s largest manufacturer of telecommunications
equipment and second largest manufacturer of Smartphones.
 His net worth as of February, 2019 is a total of 1.3 billion dollars.

REN ZHENGFEI
 He is one of the most influential persons and a great leader of the
current time as he was the one who helped he company to overcome all
challenges and attain business success.
 The company has seen a rapid rise in the new millennium that has
helped them to be one of the largest telecommunications company.

MANAGEMENT AND MANAGERIAL
SKILLS AND ROLES
 The major point of Ren Zhengfei’s leadership is that he has a clear
purpose regarding the success of the business.
 He has a number of managerial skills that has helped him develop
professionally.
 He has also been able to make Huawei one of the top notch companies
of the modern time.

MANAGEMENT AND MANAGERIAL
SKILLS AND ROLES
Some of the major Managerial skills of Ren Zhengfei are as follows;
 Purpose driven ambition- The major core of Zhengfei’s leadership
abilities is that he has the clear vision of leading the company to its
actual goals. He has always wanted to innovate things and fulfil the
dreams of the customers. This personality has further developed his
leadership skills.
 Adaptive Vision- As a leader he has worked hard to translate the
purpose of the organization into a compact vision that has helped to
make the business into a world leader. He has been the one who have
both pursued this vision and has also proved himself to having the
capability to construct and implement different strategies to make the
company much better and organized in nature.

MANAGEMENT AND MANAGERIAL
SKILLS AND ROLES
 Inspiration- He has always been a person who has helped to create a
committed workforce for the business. Zhengfei has been one of the few
persons who has helped to inspire the workforce by telling inspiring
stories to the employees. This trend has been followed by him for the
past 20 years. This practice helped him to be popular among the
employees and has also helped to create the role of an inspirational lead

MANAGEMENT AND MANAGERIAL
SKILLS AND ROLES
 Dedication- He has always been humble in nature and has a great idea
about his own weaknesses and limitations. Although he was very
ambitious in nature, his humble nature and action driven attitude has
helped him to develop the company into a successful one. On the other
hand, the absence of technical expertise did not stopped him from
taking bold steps. He considered the weakness to be a strength and
developed his strategy in a proper manner.

MANAGEMENT ENVIRONMENT
The management environment of Huawei can be best defined through the
PESTEL Analysis.
 Political Analysis- China is a politically stable country and has a stable
government which has been ruling the country in a proper manner.
However, the integrity of the politicians in taking part in corruption acts
has been a major worry for the organization. Apart from this the growing
tensions with countries like USA has brought a number of different
problems for the company.
 Economic Analysis- China is the second largest economy of the globe
and the rate of economic growth will grow in the coming years. This
growth has helped Huawei to surpass all records and achieve a strong
and vast market across the globe.

MANAGEMENT ENVIRONMENT
 Social Analysis- The thriving communication industry has helped
Huawei to develop its business and contribute to the social culture. The
rapid growth of the Chinese telecommunication industry has helped in
the development of innovative social and cultural based products that
has attracted the buyer’ attention.
 Technological Analysis- The developed telecommunication sector in
China and the globe has helped the company to develop innovate and
complex technologies to make the most of the new technology. The
modern technology and the costs of the companies has helped the
business to ensure a strong business growth.

STRATEGIC MANAGEMENT
 Ren Zhengfei has been one of the best strategic leaders of the modern
time.
 He believes in the creation of client based values through the modern
business operations.
 The major task of the business departments of Huawei is to support and
oversee different kinds of the business operations.
 The company looks at investment opportunities from an investment
perspective and the perspective of establishing strategic business
operations in a similar manner.

DECISION- MAKING
 The decision making process of Ren has been based on his dynamic
managerial skills.
 The adaptive business vision and the ability to oversee the future of the
business operations has helped him to take strategic and world class
business decisions which helps him to address the business issues in the
most smooth manner.

PLANNING
 Planning- His plans are based on the strategic aims of the business and
thus his plans helps to plan things in such a manner that provides a
great scope for the development of the business planning.