Market Expansion of Renault by Opening New Factory in Brazil

This report provides a detailed analysis of Renault's market expansion strategy in Brazil, specifically focusing on the launch of a new factory. It begins with an introduction outlining the context of the automotive industry and the opportunities present in the Brazilian market. The report then delves into a l...Read More

Crafting Your Future:
Professional Practice
and Research

Table of Contents
Title: Market expansion of Renault by opening of new factory in Brazil.......................................3
INTRODUCTION...........................................................................................................................3
Element-1 : LITERATURE REVIEW.............................................................................................4
Element-2: Self reflection................................................................................................................7
Analysis of the journey:..........................................................................................................7
Action:....................................................................................................................................8
Element-3: Personal development Plan:..........................................................................................9
C: Personal objectives:.........................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

Title: Market expansion of Renault by opening of new factory in Brazil.
INTRODUCTION
Changes in external environment is leading to bring a number of different opportunities
for business so that they can grow and develop successfully. The competition in market is also
high and businesses need to take care of competitors so that they do not loose their consumers to
the competitors. The following research is based upon Renault. It is the organisation was set up
in 1899 and is successfully dealing with manufacturing and selling of auto mobiles. The present
report talks about various ways in which Renault is providing special services to a number of
different directions as well as opportunities with the help of which the organisation can
successfully achieve all the aims and objectives which have been formulated. In the following
report secondary resources are used that are helping business organisation in to analyse various
resources so that Renault can attain success in the market of Brazil. It is necessary that the study
of Brazilian market is conducted successfully in order to grab all the opportunities present for
organisation in the new market. In the following report different secondary resources are used, a
self reflection is provided along with a personal development plan. Various techniques are also
used in order to critically analyse various areas in which organisation can develop and face the
competition that is present in the market.
Aim: “To critically evaluate external environment in order to launch a new factory in Brazil”
A case study on Renault.
Objectives:
 To critically analyse opportunities present for Renault in Brazil
 To analyse impacts on organisations functions due to changing environment.
 To understand the trends that might arise in future for Renault.
 To form effective strategies to implement market expansion strategies for new launch.
Questions:
 What are opportunities present for Renault in Brazil?
 What are impacts on organisations functions due to changing environment?

 What are the trends that might arise in future for Renault.
 What are effective market strategies to implement market expansion strategies for new
launch?
Element-1 : LITERATURE REVIEW
Opportunities for Renault in Brazil
According to views of VALÉRIE CALLOCH 2018, In past 20 years it is been observed
that Brazil is proving to be the desired land for establishing it's business as it is been reported
that the company stayed at top favourite list of the consumers during the period. It had became
the investment point for various investors. Moreover the company is been ranked at 8th position
out of 500 companies dealing in the same product. The famous seven vehicles that Renault deals
also includes Captur and Kwid rgar, which is been planned as the dominators by the company
which will rule the business demands in the future.
As per view points of Graeme Roberts, 2020, Renault was the first ever industry to have
the total count of 5,500 employees in south America and also have achieved for the optimum
utilisation of technologies in this field. Renault has been the first automaticity industrial site that
is recognized in south America and rewards the plant with 5,500 employees. For this Curitiba
plant has connected with the supply chain to the end customers. There has been 290,000 vehicles
that are tracked by use of RFID technology that is leading to reduction in the shipping time by 30
percent and there is boosting up of the process of timely delivery. There has been a online digital
ales platform that is leading to creation of sales over 10,000 units by sharing of real time data
with the orders of supply & production. For meeting up the increasing demands of customers
there has been development of new mobility services so that there is connection of autonomous
vehicles and engagement in the process of digital transformation since year 2016. the main
vision of this journey is to connect the future with global reality. This is leading to utilisation of
the available resources combined with the existing opportunity in the markets of Brazil.
Impact of Changing environment on organisational functioning
According to the viewpoint of (Covin, and Wales, 2019), There are a number of changes which
has to be faced by the organisation within the market where they are trading for stock company
is also changing its functioning where it is operating within Brazil. In order to identify these

changes there is use of personal analysis which help in performing the function in an appropriate
manner.
The changing environment within auto mobile industry has been impacting at wider
scale. It is essential for every organisation to scan such changes so that decision making is
carried out in proper manner. In auto mobile sector, it has become necessary to use strategies in
proper manner as on basis of which it is easy to examine the situations. Changing environment
of automotive sector is moving towards more on adopting of advanced technology as well as
new innovations. Main aim of adopting such technology is to bring new ways, products &
services to users or public. Furthermore, it is too analysed that this sector is focusing on growth
& development for which resources are used at larger scale. In Brazil, the automotive sector is
growing at rapid scale.
According to the analysis of Brazil external environment and identified that there are
various factors which impact on the performance of Renault. Near the CEO of the organisation
has to use an appropriate system so that organisation can operate within the country as well as
manage the function by improving its various factors and improve the functioning for staff this
will enhance the organisational utility as well as driving the market opportunities.
Understand the future customer needs
According to the viewpoint of (Edmondson, 2018), It is identified that there are a number
of customer services which is identified that there are number of customer services which are
provided by Renault under the car market where it is trading full stop in accordance with the
institute provide information about the cards there are a number of functions which are
performed by the organisation in order to meet the requirements. It is also identified the car
market is the car market where it is trading full stop in accordance with the institute provide
information about the cards there are a number of functions which are performed by the
organisation in order to meet the requirements. It is also identified the car market is changing
continuously where it become essential for the organisation to identify an appropriate and
innovative approaches. This will help in meeting the requirements in order to perform the
functions as well as manage this function according to the requirements. there is also
identification of different factors which help in improving the organisational functions as well as

managing continuous improvement process. Relationship management system is also essential in
order to meet the requirements where organisation used to perform the functions and achieve
better results. There is also identification of various benchmarking systems which are related to
organisational functions as well as meet the requirements within the market. Renault is operating
within the market where it is required to perform its functions and grow the business
accordingly. This also helps the Renault in meeting the requirements. There are various other
functions such as sales from the factory as well as various other which are required to be
performed in order to meet the functions. Renault is operating within the market of Brazil where
it provides more than 133 cars. Under this it is essential for the form to meet the requirements of
future challenges and perform the function in an appropriate way.
Effective strategies in order to successfully implement the market expansion strategies in
form of launching a new factory.
According to the viewpoint of (Ivy, 2019), Identify that there are different strategies
which can be adopted by the Renault in order to meet the requirements and perform the function
appropriately that provide the advantages to the organisation as well as launching new factory
outlets are different factors which are covered by the Renault within the market will it is working
which help in meeting the requirements of customers as well as providing various strategies. In
context of the current business environment it is identified that the SUV business is continuously
increasing clear it can use strategies which help in improving the organisational functions as well
as meeting the requirements of the customer. By launching different factory outlets of SUV can
help the organisation to meet the requirements of customer and achieve results in better way.
Element-2: Self reflection
Self reflection is crucial which is required to be maintained so that it is easy to achieve
recalling of information in proper manner. It is beneficial for individual to do self reflection so
that everything is being carried out effectively. To make an assessment of the journey that have
been carried upon overall self reflection is used in the report as motioned below:
Analysis of the journey:
What happened?
In the major part of report the use of analytical detail about aims and objectives is
conducted. Secondary data is used in the following report. I have made sure that only reliable

and relevant data that can be measured by the topic are used in the following research to bring
maximum benefit for the research.
Assumptions did you make?
The major assumptions that are made in this report are basically related to use of different
environmental factors that are affecting the functions that are going on in a business. It is seen
that the external environment of every business is very disturbed due to the spread of corona
virus. It is required to understand the strategies to avoid the prevailing situation in society.
Yourself and your skills?
It was necessary to use researching skills in the report that have helped me to collect the
required data and also use it efficiently and effectively. The collection of data correctly have
successfully helped me to draw necessary conclusion from the available information. It is that
all the objectives and research questions have been focused on by me. It is necessary that the
interpretation skill also helped me to understand ways in which I can use the information that is
present and derive recommendations that will help to successfully complete the research (Kangas
and Reunamo, 2019).
Alternative ways of looking at the problem/process?
The following research have been carried upon by me using secondary research. I have
used it to make sure that all the data that is available in the market is effectively used by me and I
am drawing important results from it. The use of primary research is not conducted as due to the
pandemic of Covid 19 it was not possible by me to visit different people for collection of data.
The data collection from secondary research was necessary to allow me to conduct research and
draw references.
Action:
What action would you take to improve?
There are a various number of actions that I will be taking in order to make sure that I can
improve my skills. I have developed a personal development plan which consists of all the skills
I want to improve and various measures that will be followed by me in order to successfully
achieve all these skills. The personal development plan will also consist of all the resources that
will be required by me. The amount of time that I will need to improve and all the required
measures to see the development of skill (Hofverberg, Kronlid and Östman, 2017).
How can you learn from what has happened?

One of the major learning I have attained from the following research is that there is a lot
of data present and it is required by researcher to make sure that they are only making use of the
relevant data successfully.
How would you respond if this happened again:
The overall reflection can be successfully analysed by using Kolbs reflective cycle as mentioned
below:
There can be a analysis based on use of Kolb's learning cycle:
Concrete experience: In the following step it was necessary to take the experience first in
order to understand the negative as well as positive aspect of the work and all the sources
available.
Reflective observation: In the following step it was required to make sure that the work
can b successfully completed only taking the help of secondary data. The major reason behind it
was that there was no scope to collect primary data in current situation of pandemic.
Abstract conceptualisation: This following element in the reflective cycle was denoting
the overall learning successfully to understand the ways in which the resources can be utilised
successfully. One of the major barrier that I faced while conducting the research was the huge
amount of data present and lack of time. Due to all these factors I had to face problems in
conduction of the research properly.
Active experimentation: In the experiments that have been carried upon through the
required sources are successfully predicting that the research skills that I have attained in the
following research are going to help me successfully in future. It is a great way through which I
am working on my present skills and I will be able to attain a number of skills in future as well.
Further the assessment of Belbin's theory for team roles have also been used in the
following research. It have successfully help me to develop team management and leadership
skills. I have effectively divided the tasks between various people in team who have taken roles
of different duties in the business. This included the role of evaluator, problem solver, shaper,
implementer and so on. It was necessary for me to learn these skills so that I can successfully
generate benefits from research (Guler, 2016).
Element-3: Personal development Plan:
A: Personal analysis:

Strengths Opportunities
Resolution of conflicts is one of my strength
that is also an important skills that helps me to
make sure that people around me are not
involved in any conflict. It is also showcasing
my negotiation skills that helps me in
resolving any conflicts.
My another strength is that I have self
confidence which his beneficial for me to deal
with critical situations in proper manner.
Further, strength is that I have wide knowledge
of my focused field & which is uses it in
effective manner.
There is a great opportunity to enhance all the
skills present in me as development of
opportunities is a continuous process to be
followed by individuals. It is also necessary
that competence is provided along with
theories that will help in development of
various learning processes.
My another opportunity is that I can increase
my knowledge by accessing to online seminars
or webinars.
Aspirations Results
The aspirations that are helping me to work
hard and move forward are attaining good
grades in exam and also setting my career in
an exceptionally good business organisation.
My attractions and motive of working auto-
mobile industry is also a good aspiration for
me.
The results will include me working of all my
weaknesses and eliminating them successfully
in order to deal with the problems that I might
face in future.
B: Setting goals:
What do I want
to learn?
What do I have
to do?
What support
and resources
will be required?
How will I
measure my
success?
Target date for
review of
results?
Time
management
I can measure
while making
04/02/21

skills Attending
different seminars
Internet
connection along
with a device is
necessary to
attend online
seminars and
webinars.
schedules and
following them
effectively.
Problem solving
skills Various
techniques for
conflicts
resolution within
an organisation.
It is necessary to
make thinking
more creative and
innovative. It is
necessary that
individuals are
successfully
creating
adaptability skills
in order to focus
upon various
skills and be
flexible in market
(Smitsman,
Laszlo and
Luksha, 2020).
Influence can be
seen on people
surrounding us
who will now
seek our need
whenever they are
in a problem and
need a solution
for it.
10/03/21
Leadership
skills
Different
important styles of
the leadership can
be studied. These
are participation,
democratic,
autocratic and so
The major
resource required
for learning will
involve material
which will help in
successfully
achieving
A number of
solution given to
resolve conflicts
in group is a great
way to measure
the development
of this skill.
15/01/21

on. It is also
necessary to
understand the
perception of
leadership
management
thoroughly.
leadership along
with various
chances to use
these skills.
Team
management
skills
Different theories
that have been
made to manage
team and form
team in an
organisation.
There are a
number of
methods through
which team
management can
be carried out
successfully. The
use of internet
can be done in
order to
successfully learn
about all these
methods (Xu,
2019).
Measurement of
development can
be done as I will
learn to
successfully use
different theories
of leadership.
20/12/20
C: Personal objectives:
Short term goals( for 6 months)
These are the goals that can be achieved by me in coming months. With the help of these I will
also successfully grow in my career and also help my friends and family providing them with
the help they need from me. Along with these I also need to work upon my strengths and
weaknesses which will ultimately help me to achieve medium and long term goals.
Medium term goals (For Next 2-3 years)
Arrange for resources and capital I will need for my studies.

Get an internship somewhere on a temporary basis (Zacher and Rudolph, 2019).
Manage some skills for future goals.
Long term goal (Following 3-5 years later)
To attain a good position in corporate world.
To focus upon future career and academic courses I would like to pursue.
To score good in graduation as well as post graduation.
CONCLUSION
With the help of all the data that is mentioned above it can be seen that Renault can
successfully launch a new factory for production in Brazil. It is a great way through which
organisation can expand and also enhance their product portfolio. Therefore, all the efforts of
organisation should be now kept upon setting up and launching a new factory in Brazil for
operations of organisation in the country.

REFERENCES
Books and Journals
Abraham, S., Crafting a pedagogical third space in a transnational teacher education
project. Teaching and Teacher Education, 97, p.103207.
Covin, J.G. and Wales, W.J., 2019. Crafting high-impact entrepreneurial orientation research:
Some suggested guidelines.
Edmondson, V.C., 2018. Crafting Strategy for Competitive Advantage. In The Thinking
Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve
Problems. Emerald Publishing Limited.
Guler, S.D., Gannon, M. and Sicchio, K., 2016. Crafting wearables: Blending technology with
fashion. Apress.
Hofverberg, H., Kronlid, D.O. and Östman, L., 2017. Crafting sustainability? An explorative
study of craft in three countercultures as a learning path for the future. Nordic Journal of
Science and Technology Studies, 5(2), pp.8-21.
Ivy, J., 2019. Crafting Your Edge for Today's Job Market: Using the BE-EDGE Method for
Consulting Cases and Capstone Projects. Emerald Group Publishing.
Kangas, J. and Reunamo, J., 2019. Action Telling Method: From Storytelling to Crafting the
Future. In Story in Children's Lives: Contributions of the Narrative Mode to Early
Childhood Development, Literacy, and Learning (pp. 113-128). Springer, Cham.
Smitsman, A., Laszlo, A. and Luksha, P., 2020. Evolutionary Learning Ecosystems for Thrivable
Futures: Crafting and Curating the Conditions for Future-Fit Education. World
Futures, 76(4), pp.214-239.Smitsman, A., Laszlo, A. and Luksha, P., 2020. Evolutionary
Learning Ecosystems for Thrivable Futures: Crafting and Curating the Conditions for
Future-Fit Education. World Futures, 76(4), pp.214-239.
Xu, X., Jiang, L. and Wang, H.J., 2019. How to build your team for innovation? A cross‐level
mediation model of team personality, team climate for innovation, creativity, and job
crafting. Journal of Oc5010390 (2)cupational and Organizational Psychology, 92(4),
pp.848-872.
Zacher, H. and Rudolph, C.W., 2019. Why do we act as old as we feel? The role of occupational
future time perspective and core self-evaluations in the relationship between subjective age
and job crafting behaviour. European Journal of Work and Organizational
Psychology, 28(6), pp.831-844.