Management Report: Change Agent Roles and Responsibilities

This report delves into the critical role of change agents within organizations, examining both internal and external consultants. It explores the differences between these two types of agents, highlighting the advantages and disadvantages of each. Internal consultants possess a deep understanding of the company's operations and personnel, while external consultants offer an unbiased perspective. The report emphasizes the importance of change management in today's dynamic global economy, using the example of Kodak to illustrate the consequences of failing to adapt to technological advancements and customer demands. The report underscores the need for continuous change to maintain competitiveness and meet evolving market needs. It highlights the responsibilities of change agents and their impact on organizational success.

Running Head: Management 1
Change management
Student
Institution
Date

Management 2
Option two
External change agents are generally consultants who are hired by an organization to help and
device with a change effort. While internal change agents are continuously involved when
initiating any change in an organization. They are part of the organization and are selected from
different departments and levels depending on the need and where change is required. Even
though change agents can come from different levels within or outside a company, a successful
change agent is one who is well informed regarding various facets of the change, the company
and the people involved, as well as one who is respected by people affected by the planned
change (Lunenburg, 2010). Internal consultants have a deeper understanding regarding their
people, organization and how the company operates. However, internal consultants can be biased
by taking sides unlike External consultants who do not take any sides and have an open mind. On
the other hand, External consultants may take time to familiarize themselves with the
organization system.
Option three
Change is essential especially in the current global economy since without change businesses
will lose their competitive power as well as not able to meet the demands and needs of
customers. Besides, changes are taking place every day across the world in terms of technology,
population, economy, and customer treads. The global economy will be affected if a change is
not embraced. There are several companies which did not embrace continuous changes in their
industry thus paying a huge price. For instance, the management of Kodak Company had a
higher chance to steer the organization in the right direction. However, its hesitation to embrace
and implement the transition to digital led to the collapse of the company. The company invested

Management 3
so much into developing technology using a mobile phone to take pictures and held back from
innovating digital cameras for its customers fearing to eliminate its vital film business.

Management 4
Reference
Lunenburg, F. C. (2010). Managing change: The role of the change agent. International journal
of management, business, and administration, 1-6.