A Comprehensive Report on Global Events and the Event Industry

This report provides a comprehensive overview of the global event industry, beginning with an introduction to events and their significance, particularly global events involving multiple countries. It explores the diversity within the event industry, categorizing events by size (local/community, major) and form (cultural, music, sports). The report then delves into factors influencing the industry's development, including growth, value, demand, event history, global expansion, expenditure, and technology. The report evaluates key factors, discusses techniques to analyze their influence, and examines the value, inputs, and legacy of global events concerning the environment. Finally, it reviews management strategies supporting global events and critically assesses their impact, concluding with a summary of the findings and references. The report utilizes the Excel Exhibition Centre as a case study and highlights how factors influence the success of the events.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1. Diversity of the global event industry and place of different types of events.........................1
2. Factors influencing the development of the events industry on local and global level...........3
3. Evaluation of key factors that influence development of event industry.................................4
4. Critical evaluation technique to show influence and shape of key factors to event industry. .4
5. Value, inputs and legacy of a range of global events with the environment...........................5
6. Review management strategies to support global events and its development.......................5
7. Critically evaluate management strategies which used in event industry................................6
8. Critically review the impact of global events on different level of the environment..............6
PART 2............................................................................................................................................7
Covered in PPT............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Events are defined as mechanisms that allows interaction between the document's
elements and some events related to the system and user's actions. Events that are conducted at
world level means involvement of various countries involved these type of events are described
as global events. Participation of all the countries in the event helps in establishment of good
relationship that is required to maintain healthy relationship. London's Excel Exhibition Centre is
one of the event management organisation which has already hosted many international events.
The organisation have seen success of Olympics Venue 2012 and to understand current market
several information is required by the business (Billings, 2018).
This project report is based on the described information regarding global events and
event industry. This report will include diversity of the event industry, including its structure and
place of different type of events within society. Factors that influenced the development of the
events industry on both a local and global level. Evaluation of the key factors that have
influenced the development, structure and organisation of the entire industry. Essentials for
successful planning of specific events is mentioned in the report.
PART 1
1. Diversity of the global event industry and place of different types of events
Events are organised in current market scenario for various festivals, parties, business
ceremony, sports and for entertainment. A team of experts managing all the activities to make
the event successful is involved and they are termed as event managers or organisers. Managing
big events is performed by a well established event management organisation as they are more
efficient to perform all the activities with large team (Burson and Wright, 2015). Organisation
events at global level such as Olympics is performed by Excel Exhibition Centre in a successful
manner. Event possess diversity on the basis of size that are described as-
Local or community events: Events that are performed at regional level. These events if
of civic, political, public or educational nature. City festivals and circus and other public events
are covered under community events. For example- Celebrating Christmas at some heritage
place will be a community event.
Major events: Events that will generate more vehicular traffic which is capable of
occupying more than the aggregate number of visitor parking space within the authorised
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department will be termed as major events. For example- A speech by President of the country
will be a major event.
Diversification of events on basis of forms-
Cultural events: Culture differs of two nations, religion, area, cast etc. Events are
organised on the basis of a particular culture is termed a cultural events (Cvetkovich, 2018). In
these events priority is given to one culture and all the operations are performed by considering
traditions of the culture only. For examples- Events for Divali, Christmas, Eid all belongs to
different culture.
Music events: This involves a concert oriented towards live performance in front of
audience is performed by singers and musicians. Organisation of these events is done on the
basis of which form of music will be played their like Sufi, jazz, folk, raping etc. All the
management relating to stage, lightning needs to be matched with the music to make it a
successful event by Excel Exhibition Centre.
Sports events: A multi-sport event is an organised sporting event held over multi-pal
days featuring competition in many different sports among organized terms of athletes. These
events are governed by recognised body of sports. Certain huge sports events are Olympic
games, World Cup for different games and Asian games etc.
Structure and components of the Event industry-
Event Organisations: Organisations that performs event management operations at
small scale is performed through event organisations. Their are several events that keeps on
going on day-to-day basis. Appointing a large company for this will be expensive so the small
event organisations are appropriate for managing and operating events which are small in size.
For example- Small ceremonies, festive parties (Fox, 2016).
Event management companies: This industry of event is managed and governed
through event management organisations. These organisations is a group of professionals who
has learned how to manage and perform various activities to manage an event and make it
successful. Each company perform all type of event management operations and eventually
develop its specialisation in particular type of event management.
Venues: It is a important component for performing event management services.
Selection of venue as per current market trends will make the event more attractive and easy to
perform all the activities.
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Place for different type of events within society-
Different types of events plays different roles in the society as in current scenario culture
of society is highly influenced through events that are operated all over the world. When events
like music concerts, fashion shows and celebrity award functions held they influence all the
public towards fashion, music which can totally belongs to some different culture. Events
relating to god, worship and festivals helps each individual to follow culture and generate belief
in god (Getz and Page, 2016). Events relating to sports and business gives society entertainment
and together with this importance to sports is provided and drag interested athletes to work hard
and represent nation in global sports at world level.
2. Factors influencing the development of the events industry on local and global level
Growth and emergence: It is seen that global industry is increasing tremendously at
local and national level. The business events brought together more than 1.4 billion participants
in more than 180 countries. North America has the highest spending in this industry with $381
billion. This growth and emergence leads to development of event industry at each level.
Value and contribution: The event industry council recognises a global significance of
the business events. Spending through business events has generate more than $1.07 trillion of
direct spending. Events generated more then 10.3 million direct jobs globally and $621.4 billion
of direct GDP. This sector is termed as 13th largest economy globally.
Demand: This is one of the key factor that influences event sector in the economy.
Arrangement of events are performed in such manner that they become memorable and leads to
create further such demands in future. Availability of resources and demand for event is limited
to certain level in the local economy (Gruneau and Horne, Heywood, 2014). Whereas, demand
for arrangement of events at global level is high for each celebration and function.
Event history and socio-culture developments: Development of events are influenced
through event history. As a popular and successful event will bring development in the event
sector of the country through creating more demand for such events. When society culture is of
arranging more and more events for social gathering then it will create more demand for events
and their effective arrangements.
Global expansion: Events industry has expanded at global level and this serves as an
opportunity for development of events all over the globe. When operations are arranged at larger
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scale the it leads more opportunities to event organisations to expand their activities at
international level.
Expenditure: This serves as one of the main factor that influences events industry as
arranging an event requires lots of expenditure. Clients for event management services requires
different types of services and they are met according to budget provided. When availability of
funds will be sufficient then quality of event services will be highly attractive. Events that are
operated at global level are funded through various sponsors so that all the management activities
are of high quality (Lundgren and Evans, 2017).
Technology: This factor plays an important role in arranging all the activities and their
performance. Involving technology in event management brings ease in performance of various
activities. Technology enhances connectivity all over the world and services can be provided
with internet and conferencing. Through this quality of service can be managed at higher level
through taking all the expertise in the management of the event.
All these factors will be considered by Excel Exhibition Centre as it is providing event
management services at international level.
3. Evaluation of key factors that influence development of event industry
Event industry is at growing stage which can be recorded through growth and
development of the industry year by year. This industry is contributing more and more towards
economic growth and contribution towards GDP. The key factors that is influencing event
industry are demand, global expansion, technology and event history. Expansion of the industry
is surrounded through different types of events conducted local and global level. The purpose of
each event differs and impact of factor influencing the industry is not same. Providing
importance to key factors will help in development of more successful events and objective of
arranging an event will be achieved through satisfying large number of viewers (Musgrave and
Raj., 2019).
4. Critical evaluation technique to show influence and shape of key factors to event industry
The key factors such as demand, global expansion, technology and event history are
identified through usage of different range of techniques. These factors has influenced the event
industry in terms of productivity and profitability. High amount of profits and productivity
provides shape to the industry to become one of the fastest growing sector. Event management
companies plays important role in understanding the impact these factors can have on the
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industry and consider all the factors while proving services to consumers as per their
requirement. Higher satisfaction level will create more demand and that will be met through
using new technology to enhance efficiency.
5. Value, inputs and legacy of a range of global events with the environment
Events are organized and managed in the competitive business environment are affected
through various components and for that cost benefit analysis is performed. Excel Exhibition
Centre is event management organization and through success of Olympics 2012 they have seen
a good impact on economy of the host country. As through this event more and more tourism is
attracted and all the businesses gets benefited through this. Their are various factors that affects
environment of events in short and long run. These factors are as-
Social and Cultural: These factors affects events in positive manner as events organized
through different culture helps in enhancing knowledge regarding that culture to next generation.
Together with this a society giving preference to more and more events will help in development
of the industry all over the world (Orgad, 2014).
Political: These factors effects environment of the event industry as a liberal political
system towards enhancement of events related to culture, business will give positive influence to
the event managers. Operating event management activities at international level will require
political support to operate.
Tourism and economy: These factors affects event industry in positive manner as
tourism helps in success of an event operated at international level. Good economic conditions
and policies will help in development and growth of event industry.
6. Review management strategies to support global events and its development
Management strategy is characterised to technique used by organisational administrators
for directing, supervising addition to controlling business practices in order to achieve
determined goals. There are numerous management strategies such as leadership, administration
along with executing activities successfully. In global events, event management strategy that
supports all types of events. The strategy ensures successful delivery of any events through
building SMART objectives that can result in attracting large scale visitors, preparing strong
player file, supporting applications addition to promoting developments for host country.
Organisations conducts events with the purpose to generate leads, enhancing business
relationships with multiple visitors together with increasing brand awareness. In context to
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ExCeL Exhibition Centre business managers frames SMART objectives for the event that must
have key performance indicators that are effectively measured. Other than this, the another
management strategy that should be followed by the entity is reputation management strategy
that is used to monitor online reviews to manage online reputation of particular event in order to
attract and gain new visitors for the events. With this strategy, selected event company conducts
review tests and makes further decisions to develop the practices associated with events. In
addition, proper budgets should be prepared and expenditures must be carry out effectively such
that resources shout not be over used addition to under utilised (Event strategy, 2014).
7. Critically evaluate management strategies which used in event industry
Various management strategies including event management strategy along with
reputation management strategy are generally opted by event planners. Event management
strategy benefits managers of ExCeL Exhibition Centre company in successfully delivering the
events addition to getting brand exposure, increasing foot traffic, reaching targetted
audiences,interacting with potential customers, getting positive reviews, making valuable
connections and boosting SEO campaigns together with valuable citations. To conduct any event
with event management strategy, huge costs are involved in form of accommodation, stand
designs, building stand spaces and many more that various times does not provide guaranteed
results and results in potential low turnouts.
Other than this, adoption of review management strategy by the same entity benefits in
continuously making assessments about key components associated with event and reduces
uncertainties to meet SMART objectives. At same time, it is very difficult to implement the
strategy as it requires full attention of managers while implementations and sometime such
authorities fails accountability that results in heavy loss to the company (Sykes, 2016).
8. Critically review the impact of global events on different level of the environment
Global events results in impacting on people, local communities addition to resources
within the environment or surroundings where organization performs numerous functions. In
general, there are various events whose functions have huge negative effects on surrounding
environment because of excessive resource utilization leading carbon emission. Event planning
company such as ExCeL Exhibition Centre is also accountable to boost events along with
generating awareness through opting corporate social responsibility strategies so to adequately
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utilize scarce resources that result in benefiting economy that leads towards sustainable
developments (Martin, 2017).
PART 2
Covered in PPT
CONCLUSION
The mentioned report concludes that global events are generally managed by
professionals in order to obtain successful results. Global events and its importance for society is
analysed with different types of events. Development of events in an economy are influenced
through various factors. These factors needs to be evaluated and negative impact is minimised
for the same. For successful planning of the event a criteria will be developed considering impact
on internal and external environment.
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REFERENCES
Books and Journals
Billings, A., 2018. Olympic Media: Inside the biggest show on television. Oxford: Routledge.
Burson, J. D. and Wright, J. eds., 2015. The Jesuit suppression in global context: causes, events,
and consequences. Cambridge University Press.
Cvetkovich, A., 2018. Articulating the global and the local: Globalization and cultural studies.
Routledge.
Fox, A. ed., 2016. Global perspectives on media events in contemporary society. IGI Global.
Getz, D. and Page, S., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Gruneau, R. and Horne, J. eds., 2015. Mega-events and globalization: Capital and spectacle in a
changing world order. Routledge.
Heywood, A., 2014. Global politics. Macmillan International Higher Education.
Lundgren, L. and Evans, C. E., 2017. Producing global media memories: Media events and the
power dynamics of transnational television history. European Journal of Cultural
Studies. 20(3). pp.252-270.
Martin, W. J., 2017. The global information society. Routledge.
Musgrave, J. and Raj. R., 2009. Event Management and Sustainability. Walingford.
Orgad, S., 2014. Media representation and the global imagination. John Wiley & Sons.
Sykes, H., 2016. The sexual and gender politics of sport mega-events: Roving colonialism.
In The Sexual and Gender Politics of Sport Mega-Events (pp. 13-31). Routledge.
Online
Event strategy. 2014. [Online]. Available through:
<http://www.eventplanninggroup.com/ >
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