Analyzing the Future of International Tourism in NSW, Australia

This report examines the future of international tourism in New South Wales (NSW), Australia, based on secondary data analysis. It highlights the NSW government's support through the Environment and Tourism Fund and presents key international tourism statistics, showcasing NSW's leading p...Read More

Running head: TOURISM RESEARCH AND ANALYSIS
Tourism Research and Analysis
Future of international tourism in NSW
Name of the Student
Name of the University
Author Note

1TOURISM RESEARCH AND ANALYSIS
Table of Contents
1.0 Introduction......................................................................................................................................2
2.0 Data Collection................................................................................................................................2
2.1 Government’s support for Environment and Tourism Fund.......................................................2
2.2 International tourism statistics in NSW.......................................................................................2
2.3 Federal–State Relations and Tourism Public Policy...................................................................3
2.4 Regional Tourism organization in New South Whales...............................................................4
3.0 Data Analysis...................................................................................................................................5
3.1 Government statistics for international tourism in NSW............................................................5
4.0 Presentation of data..........................................................................................................................6
5.0 Research findings and contextualization 300 words approx...........................................................7
6.0 Implications for the future...............................................................................................................7
7.0 Reference List and Bibliography.....................................................................................................9

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1.0 Introduction
There are many places to visit New South Wales (NSW) like ‘blue mountains’, ‘central
coast’, ‘Hunter Valley’, ‘Lord Home Island’. According to the government report, yearly many
international visitors come to NSW and they have contributed $9.8 billion to the economy of the
concerned destination (Nsw.gov, 2018). Total of 3.9 million overnight international visitors is
liable for the amount which shows 10% increase respect to the previous year (Nsw.gov, 2018).
This business report thus shows the future of the international tourism in NSW based on the
research made from secondary sources. Datasheet with graphics will also be illustrated for
outlining the findings of the study based on which the implications for the future international
tourism in the NSW will be depicted.
2.0 Data Collection
2.1 Government’s support for Environment and Tourism Fund
The government of the nation has taken the initiative for the Environment and Tourism
Fund through which the regional community gets funds to build tourism infrastructure to
associate with such projects (Nsw.gov, 2018). John Barilaro, Deputy Premier and Minister of
NSW have depicted that this fund will enhance the tourist numbers, employment and support the
nation’s government to initiate other government regional investment programs. The fund in
recent times gets sanctioned for $300 million and also motivates the local community to suggest
new ideas for enhancing the tourist visits in NSW (Nsw.gov, 2018).
2.2 International tourism statistics in NSW
New South Whales obtained the rank one in terms of visitors, nights and expenditure and
the regional NSW leads by 34% share of overnight visitors compared to regional Australia
(DestinationNSW, 2018). Moreover, NSW also has the lion share of 65% for overnight visitors
compared to Sydney which is only 39% (DestinationNSW, 2018).

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Image 1: Statistics of International Tourism in NSW
(Source: DestinationNSW, 2018)
NSW also contribute 34% of the total Australian Share, 34% of total Australian visitors
and 32% of the overnight visitors (DestinationNSW, 2018). The statistics also show that $11.8
Billion was attained in the end of 2017 for holiday purpose, which is $4.9 Billion for VFR
tourism that is to visit family or friends, $4.7 Billion for business purpose and $7.6 Billion for
other purposes (DestinationNSW, 2018).
Image 2: Source of income and contribution of NSW in total Australian Share for 2017
(Source: DestinationNSW, 2018)
2.3 Federal–State Relations and Tourism Public Policy
Dredge and Jenkins (2003) stated that in Australia, federalism is followed which
resembles that the power is dived between the national and regional government units. However,

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this research article shows that federalism on one hand give power to the regional governing
units to develop their undertaken states but also rise problem like lapping jurisdictions,
countervailing power and multiple accountabilities which affects the tourism policy development
(Dredge & Jenkins, 2003). The research article also found that prior 1945, Australian
government provide basic infrastructure for the growing economy and in the year 1947, NSW
government raise the profile of tourism through promotion of tourism areas and establishment of
tourist offices. Similarly in 1960, the NSW state government formulated Country Industries
Assistance Act 1966 due to which first formal recognition of NSW was attained (Dredge &
Jenkins, 2003). However, Dredge and Jenkins (2003) highlighted in 1970, Wran Labor
Government came to power that fixed the value of the Australian dollar artificially high that
resulted in cheaper overseas holidays and expensive domestic holidays. In late 1980s, the
government focused on tourism infrastructure and attractions. Tourism Commission Act 1984
were passed replacing Tourist Industry Development Act 1976 during this time as the
Department of Tourism and the Department of Sport and Recreation are merged to formulate
Department of Leisure, Sport and Tourism (Dredge & Jenkins, 2003). In 2000, the Liberal
Government is replaced by Labor Party and initiatives like state-wide strategic planning
exercises, regional tourism strategies and Regional Attractions Strategy were developed in order
to attract international tourist.
2.4 Regional Tourism organization in New South Whales
Jenkins (2000) identified that Department of Leisure, Sport and Tourism is formulated
for efficient coordination and management for the development of the state’s economy through
tourism and sports. In order to identify the in-depth reach of the consumer, NSW was divided
into nine regional areas. The departments developed Hunter Tourism Development Plan through
which the association between four regional tourists attracts can be obtained that are e Hunter,
Great Lakes, Port Stephens and Manning Valley Associations (Jenkins, 2000). This committee
presents some arguments that the tourist committees should provide experience to the visitors
like fishing, fossicking, wine tasting, drive yourself tours and farm holidays (Jenkins, 2000).
Another argument made is that funds should be allowed for campaigns like consumer-based
product marketing for the promotion of the tourist spots and develop long-term (five years)
tourism strategy (Jenkins, 2000). After the implication of the long-term tourism strategy, in
1994/95 financial year, $5.1 million investment was underpinned for regional tourism where the

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main elements are co-operative regional marketing projects worth $1 million. Moreover, the
project for regional marketing development of new products worth $500,000, direct co-operative
advertising industry worth $2 million, product and marketing brochures from $700,000, regional
tourism support activities worth $300,000 and Newtracs subsidies and Tourist Information
Centers, $413,000 were sanctioned (Jenkins, 2000)
3.0 Data Analysis
3.1 Government statistics for international tourism in NSW
Compared to the year 2016, in the year 2017, there is increase in number of visitors in
NSW for the holiday, VFR tourism, business and other purpose. The data shows that the
37,093,000 number of visitors visited NSW for holiday purpose in 2016 and the number was
39,326,000 in the year 2017 showing a positive growth of 6% (Tourism Research Australia,
2018).
Image 3: Overnight visitors by purpose
(Source: Tourism Research Australia, 2018)
Moreover, NSW leads Victoria, Queensland, Western Australia and Southern Australia in
terms of overnight trips, visitor’s night and overnight trip expenditure (Tourism Research
Australia, 2018). The overnight trip of the NSW was 29,188,000 in the 2016 and 31,575,000 in
2017 showing a positive change of 8% (Tourism Research Australia, 2018). NSW also shows a
positive change of 5% in terms of visitors night stay which was 95,183,000 in 20016 and

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100,104,000 in the year 2017 (Tourism Research Australia, 2018). Lastly, in terms of overnight
trip expenditure, NSW attained $16,701 Million and $18,644 Million in 2016 and 2017
respectively that show a positive enhancement of 12% (Tourism Research Australia, 2018).
Image 4: Statistics for overnight trips and visitor’s night in thousands (‘000)
(Source: Tourism Research Australia, 2018)
Image 5: Statistics for overnight trips expenditure in millions
(Source: Tourism Research Australia, 2018)
4.0 Presentation of data
Thus, the operational issue for the development of the RTO was found as focusing on
product development opportunities, marketing synergies for developing product’s exposure,
coordinating all the government and industry’s activities, local focus on tourism needs and
maintaining communications. Jenkins (2000) also found that some regional offices are still

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struggles for governing membership and funding and get full financial support from local
government bodies. Many of the organizations are equipped with effective communication
strategy, but many of the tourism offices lack modern technology and business improvement
program. Moreover, the due to federalism, in NSW, there are overlapping of the decision of
governing bodies in order to develop strategies for attracting people to NSW. This can be
overcome through effective communication and reports on customer demand forecast.
The data also showed that presence of many tourist attractions in NSW results in more
economic growth as people come to visits there more compared to all other places in Australia.
The government also took initiative for improving the environment and tourism infrastructure
through funds and spends millions of dollars for regional tourism spots.
5.0 Research findings and contextualization
Thus, NSW needs to collaborate the decision of the governing bodies so that a particular
decision can be carried out for developing the international tourism in the nation and also to
reduce the overlapping of the decisions.
NSW can also take initiative to focus on the inbound destinations and improves their
infrastructure especially airport infrastructures and roads. In order to attract more international
people, NSW can also prepare communication media in all languages so that people, who
understand a different language, can also get conformable.
The government of Australia also conducts a survey based on which the customer data
can be assessed; however, these data can also be used for market and customer demand forecast.
The data such as from which country travelers visit more to NSW, what tourist spots these
travelers prefer the most and what activities these travelers opted during their stay. These data
will allow the NSW tourism officers to implement customized strategies for attracting these
visitors.
6.0 Implications for the future
NSW can reduce the communication problem of the federalism governing rule and make
the tourists aware regarding the tourism attraction and activities through the social media. They
can also include web-based and mobile technologies for developing an interactive dialogue
between communities, organization and individuals.

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Real travel experiences are other future trends in NSW for attracting more international
tourists. NSW tourism centers can provide the tourists, who visit the place options like learning
humanitarian actions, learning a new language, attending a cultural concert and exploring
culinary techniques.
Development of recycled infrastructure using waste products can also attract international
tourists to witness the process of reusing the waste. NSW can also take initiatives like fuel-
efficient cars and transports and offer them visiting the projects for regenerating the electricity
and projects for overcoming the problem of global warming and climate change.
Over-tourism can be a problem in NSW which negatively impacted the nation’s
environment. This problem can be overcome through putting limitation in the arrival of the
tourism in NSW so that the environment can be maintained properly.
Image 6: Approximate tourist arrival in millions
(Source: Responsibletravel, 2018)

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7.0 Reference List and Bibliography
DestinationNSW. (2018). NSW VISITATION INTERNATIONAL AND DOMESTIC
OVERNIGHT- Year Ending December 2017. [online] Available at:
https://www.destinationnsw.com.au/wp-content/uploads/2018/04/nsw-visitation-
infographic-dec-17.pdf [Accessed 07 Jun 2018].
Dredge, D., & Jenkins, J. (2003). Federal–state relations and tourism public policy, New South
Wales, Australia. Current Issues in Tourism, 6(5), 415-443.
Drummond, R., & Wartho, R. (2016). RIMS: the research impact measurement service at the
University of New South Wales. Australian Academic & Research Libraries, 47(4), 270-
281.
Jenkins, J., 2000. The dynamics of regional tourism organisations in New South Wales,
Australia: History, structures and operations. Current Issues in Tourism, 3(3), pp.175-
203.
Jordan, A., Fairfull, S., & Creese, B. (2016). Managing threats to the marine estate in New South
Wales (Australia) to maximise community wellbeing. Journal of Coastal
Research, 75(sp1), 642-646.
McKay, C., Brander, R. W., & Goff, J. (2014). Putting tourists in harms way–Coastal tourist
parks and hazardous unpatrolled surf beaches in New South Wales, Australia. Tourism
Management, 45, 71-84.
Mitchell, R. J., Williamson, A., & Chung, A. Z. (2015). Comparison of injuries experienced by
international tourists visiting Australia and Australian residents. Asia Pacific Journal of
Public Health, 27(2), NP1683-NP1694.
Nsw.gov. (2018). International visitors have contributed a record $9.8 billion into the NSW
economy in the last 12 months. [online] Available at: https://www.nsw.gov.au/news-and-
events/news/international-visitors-boost-nsw-economy/ [Accessed 07 Jun 2018].
Nsw.gov. (2018). Regional NSW environment and tourist attractions will benefit from a new
$300 million fund. [online] Available at:
https://www.nsw.gov.au/news-and-events/news/international-visitors-boost-nsw-
economy/ [Accessed 07 Jun 2018].

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Responsibletravel. (2018). THE FUTURE OF TRAVEL AND TOURISM. [online] Available at:
https://www.responsibletravel.com/holidays/responsible-tourism/travel-guide/the-future-
of-travel-and-tourism [Accessed 07 Jun 2018].
Seiver, B. & Matthews, A. (2016). Beyond whiteness: a comparative analysis of representations
of Aboriginality in tourism destination images in New South Wales, Australia. Journal of
Sustainable Tourism, 24(8-9), pp.1298-1314.
Stolk, P. J., Lyons, K. D., & Young, T. (2017). Building capacity in a regional business
community through engaged scholarship: A case study of the Tourism Monitor project in
the Hunter Region of New South Wales, Australia. Loisir et Société/Society and
Leisure, 40(1), 151-165.
Tourism Research Australia. (2018). Results of the National Visitor Survey for year ending
December 2017. [online] Available at:
https://www.tra.gov.au/tra/nvs/nvs_dec_2017.html [Accessed 07 Jun 2018].
Wray, M. (2015). Drivers of change in regional tourism governance: A case analysis of the
influence of the New South Wales Government, Australia, 2007–2013. Journal of
Sustainable Tourism, 23(7), 990-1010.