Research Proposal: Consumer Satisfaction Impact on Apple Stores UK

This research proposal investigates the role of consumer satisfaction in the business development of Apple Stores, particularly within the UK market. The research aims to explore the impact of consumer satisfaction on the retail industry. The proposal outlines the research methods, which include both primary and secondary data collection, such as case studies, surveys, and ethnographic studies. The proposal also discusses the limitations of the research. The objectives include assessing the role of consumer satisfaction in the retail sector, identifying key factors contributing to satisfaction and dissatisfaction, and analyzing the strategies employed by Apple Stores. The research intends to gather data on Apple's business model and its evolution. The proposal also includes a list of references to support the research's theoretical and methodological framework, providing a detailed overview of the research design and its expected outcomes.

Running head: RESEARCH PROPOSAL
Research Proposal
Name of the Student
Name of the University
Author Note

1RESEARCH PROPOSAL
Chapter 1
Research Question:
The fundamental inquiry that will be replied by this research is 'What is the significance of
consumer satisfaction in the development and advancement of a business?' But remembering the
contextual analysis the question would be
 At what rate has the matter of Apple stores developed over the most recent couple of
years?
 What are the arrangements that have been adjusted by Apple for showcasing of their
items?
 What are the strategies adjusted by the Apple stores in U.K. for their operations?
Chapter 2
Research Methods:
The research methodology in current research proposal will deal in different methods of
research. The research should be done in such a manner so that it enhances knowledge regarding
the satisfaction of the customers in the development of the business and benefit of the
organization. The procedure of characterization of the information into essential and auxiliary
information and all the moral rights that ought to be procured for the conduction of the
examination will be discussed in the research (Grant 2016).
Methodology and Data Collection:

2RESEARCH PROPOSAL
The secondary data being gathered by looking into the writing, this research has a tendency to
take after a methodical way to deal with acquire essential information. The essential information
deals with:
 Case Study
 Surveys and Sampling
 Ethnography
 Experiments
 Phenomenology
 Grounded hypothesis
The whole primary data in this way gathered will be additionally characterized into
 Qualitative Data
 Quantitative Data
Limitation of Research:
This research incorporate the consequences of the information investigation of the
information acquired while completing overviews and meetings of the staffs and clients of the
apple store in U.K. The consequence of the examination will help at last to answer all the
exploration addresses subsequently making the exploration effective (Heracleous 2013).
Chapter 3
Outcome:
The targets behind doing this examination are as per the following

3RESEARCH PROPOSAL
 To survey the part of consumer loyalty in retail industry.
 Distinguishing proof of the standard reasons for consumer loyalty and disappointment.
 To investigate the consumer loyalty strategies and administrations that has been taken up
by the Apple stores in U.K.
 To gather different raw numbers of the Apple stores in U.K.
 To contemplate the plan of action executed by the Apple stores in United Kingdom
throughout the years.

4RESEARCH PROPOSAL
References:
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Heracleous, L., 2013. Quantum strategy at Apple Inc. Organizational Dynamics, 42(2), pp.92-99.