Research Specification Part 1: Proposal for Bangladesh Hotel Ecommerce

This research proposal aims to analyze the effects of online travel agencies and ecommerce sites on hoteliers in Bangladesh, focusing on the adoption of the ecommerce industry within the hotel sector. The objectives include investigating factors influencing hoteliers, reviewing secondary data for adaptation strategies, identifying issues related to online processes, and recommending solutions to maximize revenue. The rationale highlights changing consumer behavior, the growth of ecommerce in Bangladesh, and the government's initiatives. The research questions explore the impact of ecommerce adaptation, key factors for hoteliers, and service enhancements. The proposal includes a Gantt chart outlining the research plan across 13 weeks, covering introduction, aim and objective design, structure design, research question design, qualitative research approach, data analysis, summary, and recommendations. This project underscores the significance of strategic implementation in response to shifting consumer behavior driven by technological advancements.

Qualification Unit number and title
Pearson BTEC Level 4/5HNC/D Hospitality
Management Unit 4: Research Project
Student name Assessor name
Vytas Vaiksnoras
Date issued Completion date Submission date Re-assessment date
Assignment title Research Specification Part 1 –Proposal with Action Plan
Research Project Specification/ Proposal
Please complete your research specification/project proposal in the following format with the
section headings as listed. All sections must be completed in order to satisfy the assessment
criteria.
1. Aims and objectives
a. What is the aim of your research?
The aim of this research is to analyse the effect of online travel agencies and ecommerce sites
affecting the hoteliers in Bangladesh.
The focus of this report is to take into consideration of the process of adoption of the emerging
ecommerce industry in hotel industries in Bangladesh. Application of different strategy that have been
adopted in the process.
b. What are the objectives of your research?
The primary objective of this research is
 To investigates the factors influencing the Bangladesh’s hoteliers business
The secondary objective of this question is
 To review secondary data for gaining insights in the strategy that are being used for
adaptation process
 To identify the issues related to online conduction of the process
 To recommend possible solution or suggest strategies that can further be used for
maximising the revenue
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2. Rationale/justification for selection of this topic
As consumer behaviour is changing with the new technologies, the young consumers are also leaning
towards purchasing things online and booking hotels and rooms online. It has become a reliable platform for
any type of consumption. The culture and perception of the consumers are tending towards using internet
for shopping. After the introduction of 3G in 2013 in Bangladesh, the major ecommerce companies have has
shifted their business in Bangladesh. The major competitors in hotel industry are trying to upgrade their
operation through adoption of ecommerce sites in Bangladesh. The Governments have taken initiative in
shifting the operations for hoteliers to gain more advantages for themselves. Therefore, shifting the
consumer behaviour for success of the company has become essential for the organisation. Thus, the
significance of this research lies in analysing the strategic implementation of the research.
3. Hypothesis or research question
 How ecommerce adaptation in Bangladesh affected the hotel industry?
 What are the key factors that the hoteliers must consider in order for better adaption
of the business process using the online technologies for commercial purposes in
hotel business?
 What are key factors that must be considered, so that the service gets enhanced in
ecommerce’s influence in hotel industry?
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4. Plan (Gantt Chart)
Actions Uwweek 1Qqweek 2Wweek 3ssweek 4Wweek 5Wweek 6Wweek 7Wweek 8Wweek 9Week 10 Week 11 Week 12 Week 13
Introduction
Designing research aims
objectives
Designing the structure
Designing the research
questions
Designing qualitative
research approach
Analysing the data
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Summary of research
Recommendation
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