Research Proposal: Change Management in a Competitive Environment

This research proposal examines the impact of change management in competitive environments, focusing on Samsung and Apple. It investigates the importance of change in a globalized world, the significance of managing change as a strategic approach, the helpfulness of change management, and potential negative impacts. The rationale for the project stems from the increasing demand for effective change management as a competitive advantage. The proposal references academic literature and other research to inform the study, including works on identity management, human resources, benefit realization, employee performance, and IT-enabled change in public service organizations. It also cites sources from professional bodies and online publications highlighting key principles and modern workplace applications of change management.

Research Proposal Form
Student Name: Student Number:
Intake Number: Module Title:
Proposed Project Title: Impact of change management in a competitive
environment: Analysis on Samsung and Apple
Please review the requirements of your study guide before you complete this form.
This form should be no longer than 3 pages (or 300 words) in total when completed.
1. Subject Area of Research
The topic of study must relate directly to your programme of study.
(a) What is the module which your research will be based upon?
[ ] Human Resource Management [ ] Managing
Change.
(b) Which specific topic from this module?
(e.g. Topic 8 of HRM Recruitment & Selection)
__________managing change __________________________
(c) Please indicate what is the research question in 30 words or less.
Why change is important in an organization? Why managing change has become an
important strategy for several big organizations? How change management helps
organization? What are the negative impacts of change?

(d) What are your research objectives?
(i) To understand why change is an important in this ever-growing and ever
changing globalized world.
(ii) To understand the importance of managing as a strategy for in the global
business world.
(iii) Realizing the helpfulness of change management
(iv) Exploring the negative importance of change management

2. Rationale for the Selection of the Project (100 words)
Why is this topic worth investigating?
According to a report, effective change management has resulted in employee retention
(Olins 2017). In this ever changing world, change is unavoidable and inevitable and the most
suitable thing to do is to deal with it by managing the change effectively. Due to the increased
demand on change management, it becomes an important issue to investigate and research
on. Managing changes related to recruitment, installation of new applications, installation of
new systems and incorporating changes in the way the organisation works will help the
organisation beat the other companies in the market. Change management has worked as a
competitive advantage and therefore is a strong topic to investigate on.
3. Preparation for Literature Review
Literature /Other Research Relevant to your Proposal (150 words)
a) What academic literature is relevant to your proposed research?
1. Olins, W., 2017. The new guide to identity: How to create and sustain change
through managing identity. Routledge.
2. Stone, R.J. and Stone, R.J., 2013. Managing human resources. Wiley.
3. Bradley, G., 2016. Benefit Realisation Management: A practical guide to achieving
benefits through change. Routledge.
4. Shields, J., Brown, M., Kaine, S., Dolle-Samuel, C., North-Samardzic, A., McLean,
P., Johns, R., O'Leary, P., Robinson, J. and Plimmer, G., 2015. Managing employee
performance & reward: Concepts, practices, strategies. Cambridge University Press.
5. McDonagh, J., 2016. Why Change Programmes Don't Produce Change: The Case
of IT-Enabled Change in Public Service Organisations. In Project Management:
Concepts, Methodologies, Tools, and Applications (pp. 2095-2116). IGI Global.
b) Have you identified other research that might inform your proposed research?
(for example, from professional bodies, government reports, etc.)
iBASEt. (2019). Manufacturing Operations Management (MOM): Curing 3 Legacy Production Ailments. [online]
Available at: https://www.ibaset.com/blog/curing-legacy-production-ailments-with-manufacturing-operations-
management/ [Accessed 11 Nov. 2019].
Forbes.com. (2019). Leading Change Management In The Modern Workplace. [online] Available at:
https://www.forbes.com/sites/hvmacarthur/2019/05/28/leading-change-management-in-the-modern-workplace/
#58577c4f2d37 [Accessed 11 Nov. 2019].
Forbes.com. (2019). Forbes Insights: Three Key Principles Of Change Management. [online] Available at:
https://www.forbes.com/sites/insights-pmi/2019/03/15/three-key-principles-of-change-management/
#44d9ad8b5829 [Accessed 11 Nov. 2019].