Research Project: Analyzing Social Media's Impact on Customer Choices

This research project delves into the significant impact of social media on customer choices, exploring various facets of this relationship. The project begins with an introduction that outlines the research report's structure and objectives, emphasizing the role of social media in modern marketing and its influence on consumer behavior. It then details the research methodology, including the formulation of research questions, the selection of appropriate resources like Google, Wikipedia, journals, online surveys, and books, and the process of data collection. The project also examines the efficiency of research questions and their relationship to social media's effects on consumer choices. Further, it outlines the process of research investigation, data recording, and analysis, including the evaluation techniques used and their appropriateness. The project concludes with recommendations for further research, providing a comprehensive analysis of how social media shapes customer decisions in the digital age, including the use of various social media platforms, online ads, and the application of research theory.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................4
1. Research report outlines and its specification ........................................................................4
1.2.Determining various factors in the selection of research project..........................................4
1.3.Critical review of the social media and its role in to the customers choices.........................5
1.4. Research report specification of social media and its impact on the customer choices. .....5
1.5. Appropriate plan and procedure of the social media and its impact on the customer’s
choices research report. ..............................................................................................................6
TASK 2............................................................................................................................................7
2.1 Efficiency of the researches questions .................................................................................7
2.2 Research investigation .........................................................................................................8
2.3 Record and collection of the required data.........................................................................10
TASK 3..........................................................................................................................................14
3.1 Research evaluation techniques and appropriateness for the research project ...................14
3.2 Interpretation and analysis of the results.............................................................................15
3.3 Recommendation and justification for the further researches.............................................16
TASK 4 ........................................................................................................................................17
4.1 Recommendation on research.............................................................................................17
CONCLUSION..............................................................................................................................18

INTRODUCTION
Social media is the biggest digital market a company to advertise their product and services, it
has a big impact on customer choice as various companies and advertising their product so it is
difficult for a consumer to differentiate among various products. While using social media a
company can updatInterpretatione regarding the arrival of new products in the market and it is
easy for the company to generate demand forecast for their product based on the customer
review which they collect from comments on web page and videos of their products. This all is
because of the advancement of the technology.
1. Research report outlines and its specification
Social media affects on consumer choice that may be in negative and positive manner. In
which at this time all customers are wants something new and innovative products and goods to
full fill their needs and wants(Heinonen 2011). Social media through provide information and
data related to products and goods in the attractive firm by various methods and techniques. So
customers are attract to buy products in their life. Social media means online services, social
media applications, online ads on the sites etc. by these techniques and services to customers are
easy to understand products feature, new and innovative things, quality, sample videos and so
more all these are help to give proper satisfaction to customers. These methods and techniques
sometime useful and sometime these all are harmful. They are provide all valuable information
as well as develop negative things in customer mind so customers are use social media in the
negative manner through the social media develop many crimes and create unhealthy
environments for persons. Social media use full as well as harmful to customers or public.
Research objectives
 To identify how many individuals are in interaction with social media platforms.
 To ascertain that individuals use various social media sites on continuous basis.
 To identify what individuals are involve in process of social media marketing.
Research questions
 Are you having an interaction with social media platform?
 Are you continuously using the Facebook and other social media?
 Are you involved in the social media marketing process of any company?

1.2.Determining various factors in the selection of research project.
Research project is the systematic process in which find out something new and different
research related to the social media in the country. Research project selection process should
identify and clarify all factors and issues related to the project in which mention all details and
objectives of the project(Lee Kim and Kim 2011). To conduct the research in social media
sectors so should determine factors those affecting the projects like should suitable, help to full
fill objectives and goals of the project and also clearly define in the systematic way all research
details. There are some factors those may be affecting on research project selection like vision
and mission of the project, project team, working strategies and techniques, local, society,
environment and so more. During the research project selection should clarify and determine all
issues and problems related to the project after that take effective decision those help to achieve
objectives and goals of the research project. Research project in prepare a effective planning
designing all project team members are working according to the planning.
1.3.Critical review of the social media and its role in to the customers choices.
The research project related to social media in which provide all informations and data
related to the research topic that help to take effective decision and provide better and effective
qualitative products to customers. In the social media having many application and software
there are apply some online ads for provide all informations related to the services by social
media public know about something new and innovative features and products. Because at this
time customers are wants something new products with effective feature. In this research project
conducting new informations and data related to the social media. Social media through
customers are highly attract to buy products and use in their life and try to full fill needs and
wants of customers(.Fotis, Buhalis and Rossides 2012.). Research project having many factors
those are affecting in the negative and positive manner. During the research project should
analysis and determine all informations and factors related those may be affecting in the negative
way.
Research theory: Research theory highlights the systematic way of understanding
behaviour, situation and events. To carry out research in an effective manner, it is very essential
for research to choose a right research theory as this help and provide direction to researcher in
take right decision which help in achieve final objectives of research in an effective manner.

1.4. Research report specification
Research project specification is a major thing which includes and stated about various
consents and factors which lead to included in a project. There are various essential and
important terms are included in a study which need to understand by an researcher properly so
that better and suitable gains lead to get understand in a suitable and appropriate frame. In such
aspect, following are several number of points which included in the project which have to
undertake in an appropriate and suitable frame: Introduction: This project section includes about each and every consent of project
properly so that all related aspects get understand in a suitable and appropriate frame. It is
important to include and underpin all important information of project in introduction
section properly so that better and effective study lead to get promoted for gaining better
and appropriate outcome. Literature review: This part of an investigation clearly depicts about various scholars and
point in a suitable and appropriate frame. Literature review describe about aspects of
various famous authors and their view point of signified topic so that better and
appropriate gain could be promoted in a suitable and appropriate frame. Moreover, it will
also support to reach the final outcome of a project. Gathering of information: This factor define about collection of primary and secondary
information especially focused on primary information which get obtain through
questionnaire. Gathering of information is a major task through which better and suitable
outcome could be gain for analysing various aspects and responses properly. Record and collate information: Collection of information is consider as important
section which get underpin by applying relevant methodology. There are various sections
need to get understand and underpin properly so that better study get done in order to
maximise efficiency.
 Conclusion and recommendation: The last part of study is conclusion and
recommendation in which overall summary of project get done. Along with this, it will
also reflect about recommendation of project in which appropriate suggestion lead to get
provided related with project.

1.5. Appropriate plan and procedure of the social media and its impact on the customer’s choices
research report.
Stages Define Cost(million) Time scheduling
Introduction In this stage provide
all information related
to the research project
topic. Through the
introduction easy to
identify and determine
about the topic and
evaluate
them(Cantallops and
Salvi 2014.).
200 15 to 20 days
Collection information After the introduction
collect informations
related to the research
project through the
survey in the market
and ask some
questions to customers
related to the research
project.
Information analysis In which analysis all
informations related to
the research project
through the qualitative
and quantitative
methods
200 20 days
Evaluation In this stage evaluate
all collected
100 40 days.

informations and
determine all issues
and problems(Tuškej,
Golob, and Podnar
2013).
TASK 2
2.1 Efficiency of the researches questions
a). There are many resources that are available to conduct the research as:-
1) Google and Wikipedia
Google and Wikipedia are the search engine that can be used to conduct research on any topic
(Tuten and Solomon, 2014). Google collect the information from various sites and ranks the sites
according to the information that many sites have linked to particular topic and page. Wikipedia
is also effective tool that can be used by the company to search the basic content of research. It is
encyclopedia that covers information created by volunteers.
2) Journals
It is generally used by the scientist who have specialized knowledge in their field. When scientist
have experiment to use their knowledge in their field of study then they generally use to write it
in form of journals (Stelzner, 2011). Before the publication of journals it goes through the
process of peer review.
3) Online survey
Online survey is the effective tool that can be used by the company to conduct the research on
any topic. It is low cost method to conduct the market research. It is helpful to present the data
that the product and services will be accepted by the customers or not.
4) Books
Books can be used by the company to conduct the research on any topic. It is useful to conduct
the research when there is just beginning of research. It provides introduction, basic information
and background of the topic. It provides excellent starting point for depth research.
b). Relationship between research resources and social media affect consumer choices.
Books and journals provide depth information regarding the topic. Because journals and
books are written by the specialist and they have specialized knowledge of their field (Akar and

Topçu, 2011). It is beneficial to adopt the such measures because through this measure depth
information can be collected. Books have more information on causes, effects, long term
consequences etc. it is used to conduct deeper analysis and it has broader historical perspective.
Journals cover recent developments and it is important for conducting competitive and time
sensitive research.
Online survey is the good medium that can be used by the companies to conduct the
research. It provides information on the key point and other related points of the topic. It helps to
collect the best information on any topic. It can be conducted to collect the updated information
worldwide (Bae, 2012). It provides data that is beneficial to conduct the research on social media
affect consumer choices. It is the best medium to conduct research as it is cheapest way, quick to
analyse, easy to use, flexible.
2.2 Research investigation
It is essential for the research to make a survey and research of the targeted people, social
media is having huge impact on the customers so it can be easy to make a research of the
customers of a particular company. In the first selection of the suitable method is essential to
carry on research on the question. Primary and secondary data researches are the main data
collection techniques by which data can be took from the customers and for this research primary
data research technique can be useful (Stelzner, 2012). This research has to be based on the
customers of the Primark which is a big retailer company in the UK. So questionnaire can be
used in this which can help to the company to make a proper researches on to analyse the
customers attraction and effect on the customers choices. This research has to be based on the 20
consumers of the company. To make an analysis of the effects of the social media on the
customers it is essential put the relevant question in the questionnaire which can help to make an
effective research according to the need and as well as it can help to the company to make an
effective change in their social media marketing.

Questionnaire
Name:
Age:
Gender:
01. Are you having an interaction with social media platform?
a. Yes
b. No
02. Are you continuously using the Facebook and other social media?
a. Yes
b. No
03. Are you involved in the social media marketing process of any company?
a. Yes
b. No
04. Do you know about the Facebook page of the Primark?
a. Yes
b. No
05. Do you have used suggested links which are given on the Facebook page of the company?
a. Yes'
b. No
06. Has you purchased a product who is suggested on the Facebook page of the company?
a. yes
b. No
07. Do you wants any change in the social media marketing of the company to improve the
effectiveness of the social media marketing for you?
a. Yes
b. No
08. Types of changes you want in the social media marketing of the company?
a. Presentation
b. Product specification

These all questions are related to the company's social media marketing which can help to the
company to make effective changes in their acts and as well as it has those type of questions
which supports in the research (Solomon, Russell-Bennett and Previte, 2012). Most of the
questions are having attack to take details from the customers about the social media marketing
and it's effectiveness for the customers.
2.3 Record and collection of the required data
Data collection methods:
 Primary method: Under this method of data collection, researcher collect fresh and up to
date data with help of interviews, survey, questionnaires and observations. One of the
main benefit of this data collection method is that it helps researcher in draw better and
valid conclusion about the research but at the same time this is very costly and time
consuming method of data collection.
 Secondary method: This is another method of data collection. In this researcher use the
already collected data related with the topic of research. One of the main feature of this is
that it help researcher in carry out primary research and at the same time is time and cist
saving.
TASK 3
3.1 Research evaluation techniques and appropriateness for the research project
Research evaluation technique is a technique that is used to evaluate the enhance the
effectiveness of the policy that are used to conduct the research. It is used to judge the actions
and activities that are used to conduct the research (Saravanakumar and SuganthaLakshmi,
2012). Action and activities considers values, criteria, standards.
There are two type of evaluation techniques are available as Formative technique and Summative
technique.
Formative technique: This technique can be used to assess and to provide information how best
to use the revise and modification for the improvement. It is a continuous process. It is used to
judge the learning process. It is in developmental in nature. It is used to make the improvement
in the research so that better research can be conducted (Neti, 2011). In this approach, generally
test are made to make the effective research and to judge that the research that is conducted is
true or not. It is beneficial to know that the objective of research can be achieved or not. This

method also provides the modification that are required for the effective research. But in this
evaluation only few things can be judged.
Summative technique: Summative technique is the technique that is used after the primary work
is done. It is generally used at the time of implementation so it does not consider primary steps of
evaluation. This method is directly associated with the goal and objective of the research. It is in
the nature of terminal (Michaelidou, Siamagka and Christodoulides, 2011). It judges the
achievements of the research. It is used to measure that the research that is conducted is
beneficial or not. In this evaluation technique, standardized test are used. It helps to judge that
the procedure that is adopted to conduct the research is appropriate or not. In this method, large
number of things can be judged. This method is not continuous.
As per the above mentioned evaluation technique, it can be said that formative evaluation
technique is more beneficial to adopt during the research on impact of social media on consumer
choice. Because this technique considers the primary steps that are required for the research
(Lee, Kim and Kim, 2012). It always believes to consider the revise and modified information in
research and believe to make the development in the research so that better result can be
achieved.
3.2 Interpretation and analysis of the results
Theme 1: Interaction with social media platform
Are you having an interaction with social
media platform?
Frequency
Yes 16
No 4

Findings: Around 80% customers said that they are using social media sites on regular basis.
Theme 2 Uses of Facebook and other social media platform?
Are you continuously using the Facebook and
other social media?
Frequency
Yes 18
No 2
Findings: 90% of people are using the Facebook page regularly which can be useful for the
company.
Theme 3: Involvement in the social media marketing.
Are you involved in the social media
marketing process of any company?
Frequency
Yes 12
yes No
0
2
4
6
8
10
12
14
16
18 16
4
Column B
Yes No
0
2
4
6
8
10
12
14
16
18
20
18
2