The Impact of COVID-19 on the Hospitality Industry: Research Report

This research report investigates the multifaceted impact of the COVID-19 pandemic on the hospitality industry, focusing primarily on the hotel sector. The study delves into the economic consequences of the pandemic, exploring factors such as revenue loss, job reductions, and supply chain disruptions. It examines the strategies employed by the industry to navigate the crisis and promote business recovery, including the adoption of technology and the implementation of health and safety measures. Furthermore, the report analyzes the negative impacts of the pandemic, such as employment issues and financial instability, and explores the relationship between sustainability and the hospitality industry in the context of COVID-19. The research methodology includes both primary data collection through interviews and secondary data analysis through literature review, providing a comprehensive understanding of the challenges and adaptations within the hospitality sector during this unprecedented period. The report concludes with recommendations for future research and industry practices, aiming to contribute to the long-term resilience and sustainability of the hospitality industry.

RESEARCH PROJECT

ABSTRACT
Hospitality industry is an effective and successful industry within the business world.
Therefore, the researcher decides to conduct the research on hospitality industry and the impact
of COVID 19 on industry profitability and sustainability. This research is highly effective as it
provides the knowledge and understanding related to particular industry which is simply
effective to developing the career within hospitality industry. This research report includes
several chapters that help in providing valid and authentic information so that reliable conclusion
and recommendation are to be prepared. Further it present the primary research where
investigator use the interview method where few respondents are selected through sampling
method so that appropriate answers are to be gathered to researcher interview questions. By
conducting primary and secondary research methodology plays a crucial role because it helps in
examine the best source out of several approaches so that effective and efficient results are to be
presented. According to the selected approaches and design valid recommendations are to be
drawn out that helps in presenting the conclusion which is based on the above hypothesis that
comes from both primary and secondary research.

Table of Contents
ABSTRACT....................................................................................................................................2
Topic - Impact of COVID 19 on the hospitality industry................................................................5
CHAPTER 1- AIMS, OBJECTIVES AND RATIONALE.............................................................5
1.1 Introduction............................................................................................................................5
1.2 Research Aims.......................................................................................................................6
1.3 Research Objectives...............................................................................................................6
1.4 Research questions.................................................................................................................6
1.5 Rationaleof research...............................................................................................................7
CHAPTER 2- THEORETICAL FRAMEWORK...........................................................................7
.........................................................................................................................................................9
.........................................................................................................................................................9
.........................................................................................................................................................9
CHAPTER 3- LITERATURE REVIEW.......................................................................................11
2.1Introduction...........................................................................................................................11
2.2 Theme 1: Economic impact of COVID 19 on hospitality industry.....................................11
2.3 Theme 2: Steps that are taken by hospitality industry to grow business after pandemic....12
2.4 Theme 3: Determine the negative impact occurred by pandemic........................................13
2.5 Theme 4: Explain relationship between sustainability and hospitality industry..................13
2.6 Summary..............................................................................................................................15
CHAPTER 3: RESEARCH METHODLOGY.............................................................................15
3.1 Introduction..........................................................................................................................15
3.2 Choice of research design....................................................................................................16
3.3 Construction of chosen methods..........................................................................................17
3.4 Data analysis........................................................................................................................19
CHAPTER 4: FINDINGS, ANALYSIS AND DISCUSSION.....................................................20
4.1 INTRODUCTION...............................................................................................................20
4.2 ANALYSIS AND FINDINGS.............................................................................................20
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................27
5.1 INTRODUCTION...............................................................................................................27

5.2 CONCLUSION....................................................................................................................27
5.3 RECOMMENDATIONS.....................................................................................................28
Chapter 6: Recommendations for further research........................................................................32
REFERENCES..............................................................................................................................33

Topic - Impact of COVID 19 on the hospitality industry
CHAPTER 1- AIMS, OBJECTIVES AND RATIONALE
1.1 Introduction
Hospitality industry is a wide categories of field within the service industry as it includes
several food and drinks services, accommodation services, lodging services, theme parks, event
planning and transportation services within the hotels, resorts, restaurants, bars, pubs etc. In this
hospitality industry is mainly a part of travel industry whereas hotel industry is a part of
hospitality industry(Dube,Nhamo and Chikodzi, 2020) . This report is based on hotel industry
which is a part of hospitality industry. In current scenario COVID 19 impact drastically on the
world and several business industries. This highly influence safety measures to the people. Due
to the government rules several countries are shut down and due to this business enterprises
suffer majorly. As Hospitality industry is a service industry that highly impact due to occurrence
of COVID 19 in the world. The impact of COVID 19 is unpredictable and huge on both the
revenues andsupply chains of hotel industry. This uncertainty hit the profitability and
sustainability of hotel industry hardest(Lu, and et. al., 2020).This research studies the impact of
corona virus on the hospitality industry especially on hotel industry. It impact on industry in
several terms like operational and financial aspects. In terms of operational aspect hotel industry
manages the payments of suppliers and in financial aspects industry maintains transparency with
their stakeholders who are investors so that profitability will be maintained by taking effective
decisions. In terms of consumer side, at this time visitors want full safety and health precaution
while taking services of hospitality industry such as travelling check in and check outs and also
focus on hygiene at the hotel premise where they stay (Melissen and Sauer, 2018). This will
highly impact the hotel industry because due to this expenses are increased and they pay high
charges to customers which lowering the customer base. It will impact profitability of business
enterprise. This research report undertakes the impact of COVID 19 on hospitality industry. for
this researcher takes the use of several aspects which are demonstrate in the projects so that
viable and reliable conclusion is to be drawn effectively and efficiently at the end of the research.
To conduct this research, there are several factors which are to be included so that effective

results are drawn. To get the answer of the research questions, researcher used to conduct
secondary research where literature review is to be adopted. This helps in providing data and
information about the particular objectives on the author point of view. This this investigator
adopts the use of books, journals, scholar articles etc. because it gives authentic results of the
research questions on the basis of which whole research is conducted(Bajramiand et. al., 2020).
Further it includes the use of research methodology that is one of the most crucial factors of
conducting a research proficiently because it provides the suitable approach, design, methods for
conducting a research. In this primary data is also to be used where researcher takes the
interviews from managers of a restaurant regarding the impact of COVID 19 on hotel industry. It
gives relevant information that helps in presenting effective data while conducting research.
1.2 Research Aims
The aim behind conducting this current research is based on specific topic that is “To
study the impact of COVID 19 on hospitality industry”.
1.3 Research Objectives
A research objective refers to that aspect which reflects the objectives of conducting this
research and what the research want to achieve. The objectives of present research are presented
below:
 To critically evaluate the economic impact of COVID 19 on the hotel industry.
 To identify what steps are the hotel industries taking to grow their business after the
pandemic.
 To determine the negative impact occurred by the pandemic.
 To explore the relationship between sustainability and hospitality industry.
1.4 Research questions
A research questions are those questions that a research study set out the answer. It is
very essential for conducting the whole research effectively and efficiently. The research
questions are based on the objectives that researcher have to set earlier. The current study
research questions are demonstrated below:
 What is the economic impact of COVID 19 on the hotel industry?

 What steps are to be taken by hotel industries to grow their business after the pandemic?
 What are the negative impact occurred by the pandemic?
 What is the relationship between sustainability and hospitality industry?
1.5 Rationaleof research
The main reason for conducting this research is to be investigating the impact of COVID
19 on the hospitality industry. This research is very effective for researcher because it helps in
gaining the deep understanding and knowledge on the particular topic which is based on hotel
industry(Yeh, 2020). Conducting this study is not only assist in deep understanding but also
improve and enhance the skills and knowledge about the areas that are interlinked or associated
with the research topic. This research project support in examine the several platforms and
concepts of hospitality industry along with the impact of COVID 19 on the businesses and
sustainability. This report helps in providing the knowledge regarding economic impact of
COVID 19 on hotel industry. Besides this this research also helps in examine the several steps
that are used and taken by hotel industries to grow their businesses after the pandemic situation.
Further it also demonstrates the negative impact that was occurred within hotel industry due to
pandemic. Although, involving in this research is also helps in understanding the relationship
between sustainability and hospitality industry (Ram, 2018). All these terms are to be gained by
conducting this research. To examine all this factors research use primary and secondary data
and this helps in gaining knowledge regarding how to do primary and secondaryresearch which
helps investigator in future research. As the current research study topic also interesting because
it fulfills researcher interest and develops educational aspects which helps in enhancing skills
and personal competencies of the researcher(Kim, 2020). Hence the selection of this current
topic is very essential from researcher personal and professional perspective.
CHAPTER 2- THEORETICAL FRAMEWORK
Theoretical framework refers to a collection of interrelated concepts that helps in guiding
the research due to this researcher effectively determine the things that they will measure and
what statistical relationship investigator is looking for (Chamolaand et.al., 2020). To conduct this
research, researcher use to prepare a theoretical framework that is based on research questions so

that appropriate points related to research objectives arepresented below that will supports
investigator to draw a conclusion effectively at the end of research.

Economic impact of COVID 19
on hospitality industry
The economic impact of COVID
is vast because due to this
hospitality has to losing average
in their profit earning along with
firing number of employees
because of not having enough
reserves to pay them.
Steps hotel industry taken to grow
business after pandemic
Implement proper rates, promotions
and discounts
Start social media marketing
Ensure proper sanitizations and
cleanliness
Provide proper training to their staff
members.To study the
impact of
COVID 19 on
hospitality
Determine negative impact
occurred by pandemic
There are several factors which
impacted hospitality industry
negatively that are occurred due to
pandemic that are presented below:
Employment issues- In hospitality
industry the pandemic impacts
negatively by reducing the needs of
staffing, temporary location closure
etc.
Financial issues- Companies need
liquidly asset to continue their
operations that negatively affect
company monetary value.
Explore the relationship between
sustainability and hospitality
industry
Sustainability is highly regarded as
key success of business enterprise
within 21stcentury. It is natural eco
systems supports life and provides
resources to present and future
generations it is highly interlinked
with hospitality industry because it is
based on natural environment where
visitors are visit.

CHAPTER 3- LITERATURE REVIEW
2.1Introduction
Literature review refers to an effective technique that reflects as a scholarly source on a
particular research topic. It simply includes the findings of relevant publications such as books,
journals, articles, scholarly articles etc (Wang, Yao and Martin, 2021). by using this sources
researcher effectively critically analyzing the research topic that is based on research objectives.
In this chapter, researcher conduct secondary research related to impact of COVID 19 on
hospitality industry so that researcher understands and gain information effectively. In this
discussion is to be based on specific topic research questions so that investigator effectively
drawn the conclusion at the end of research. The current research topic is divided into several
themes that is economic impact of COVID 19, Steps taken by hospitality industry after COVID
19 to get high success, examine negative impact of pandemic on hospitality industry, relationship
between sustainability and hospitality industry. All these themes are based on particular topic
that is impact of COVID 19 on hospitality industry. These themes are presented below that helps
researcher to gain knowledge so that authentic conclusion and recommendations are to be drawn.
2.2 Theme 1: Economic impact of COVID 19 on hospitality industry
As per the viewpoint of Del Ross, (2021), it is stated that COVID 19 impacted nearly all types of
industries along with everyone livings and working in all over the world. In this it is evaluated
that hospitality industry has been majorly hit due to the economic impact because of COVID 19.
In hospitality industry there are many job opportunities available that enhances living standards
of people (Kaushal and Srivastava, 2021). But due to the pandemic attack employees are losing
their jobs and losing hours because of limited travel due to COVID impact. In this economic
impact is just wider and huge. In last few years hospitality industry majorly focus on
implementing technology. This helps positively on utilization of mobile phone applications. As
technology impacted economic in positive manner that highly supportive at the time of COVID
19 because due to implementation of technology hospitality industry effectively prepare the labor
plans along with protecting the rights of guests that helps in maintaining the profitable results of
an business enterprise. In recent time hospitality industry is mainly focus on the technology
advancements into their daily segments. As hospitality industry offers services and goods to their

customers and they are reflected with ranks. Due to the COVID 19 impact GDP and national
income drops down that will impact hospitality industry to lower their prices for attracting
customers and retaining profits that helps the economic to grow. As in hospitality industry
companies focus on maintaining their relations and social interaction with market and consumer
and due to this industries highly focus on quality of services so that profitable results enjoyed
and this will positively impact the economy and hospitality industry.
2.3 Theme 2: Steps that are taken by hospitality industry to grow business after pandemic
According to the viewpoint of Avik Bhattacharya, (2021), there are several steps which were
taken by hospitality industry to grow the business after the impact of COVID 19. These are
demonstrated below:
 Focus on changes in customer experience- Due to the pandemic attack; several
measures are to be taken into mind that helps hospitality industry to grow their success
within marketplace. In this hospitality industry focus several aspects such as emphasis on
culture of sharing, avoid cross contaminations etc. All these aspects are taken by hotel
industry, food and beverage industry that helps travel companies to enhance their demand
and earn high profitable results with longer sustainability.
 Focus on quality asset management- The impact of COVID 19 is reflected on whole
hospitality industry and due to this many companies within hospitality industry are being
closed. To overcome these issues hospitalityindustry focuses on sustainable development
by renovating the assets for the purpose of repositioning and increasing competition. In
this hospitalityindustry focuses on full-cycle sustainable solutions that are highly based
on rich solutions that help in designing the excellence services. This helps in nurturing
the brand and also foster customer services service culture (Önder and Gunter, 2020).
 Focus on online reputation- After pandemic attack, hospitality industry majorly focus
on developing their online reputation because it is the core step for enjoying long term
growth and success within the marketplace. In this hospitality industry mainly focus on
promoting their brand by providing online information to customers. It helps customers
to easily monitor the several brands and choose effectively and wisely. It helps hospitality
industry to get high level of success within business industry.