HND Research Project: Crisis Management Post-Pandemic in Hospitality

This research project investigates the impact of COVID-19 on the tourism and hospitality industries, specifically examining the management responses at The Barbary restaurant. The study includes an introduction outlining the research topic, aim, and objectives, followed by a detailed data analysis section. The data analysis explores themes such as the impact of COVID-19 on profitability, customer base, and economic damage, and the benefits of technology adoption. The research further examines the adoption of change management policies, training impacts, decision-making processes, and organizational changes implemented after the pandemic. The project concludes with key findings, recommendations, and reflections on the research methodologies used, referencing relevant academic literature to support the analysis. The report highlights the negative impacts of COVID-19 on the hospitality industry and emphasizes the development of effective management strategies, including the utilization of technology to meet customer needs and expectations.

RESEARCH PROJECT CRISIS MANAGEMENT
POST PANDEMIC IN THE TOURISM AND
HOSPITALITY INDUSTRY AND THE IMPACT OF
COVID19
P5

TABLE TO CONTENT
• Introduction
• Data analysis
• Conclusion
• Recommendation
• Reflection

INTRODUCTION
Topic –
• To study the impact of Covid – 19 and management responses at restaurant – A case study of The Barbary.
Aim –
• The aim of the research is to analyse the impact of Covid – 19 and management responses at The Barbary.
Research Objectives –
• To study the impact of Covid - 19 on restaurant.
• To summarise early estimates of economic damage over 2020 and beyond due to Covid -19 in restaurant.
• To analyse the management responses for Covid – 19 in The Barbary.
• To recommend strategies for impact of Covid – 19 and management responses at The Barbary.
•

DATA ANALYSIS.
Theme 1 According to you, how COVID-19 has impacted Barbary?
Response Frequency Percentage
Decrease
profitability
6 30
Affect customer
base
5 25
Increase work
pressure
6 30
All the above 3 15

CONT..
Theme 2- According to you, at what extent pandemic has impacted organization?
Responses Frequency Percentage
High 16 80
Medium 2 10
Low 2 10

CONT..
Theme 3- According to you how COVID-19 has damaged economy?
Responses Frequency Percentage
Decrease economic
growth
6 30
Minimize GDP 5 25
Increase
unemployment rate
6 30
All the above 3 15

CONT..
Theme 4- According to you, what are the benefits of using technologies in term of management responses
regarding pandemic that has impacted Barbary?
Responses Frequency Percentage
Help to manage customer need
and requirement
13 65
Increase productivity and
profitability
2 10
Manage operational and
functional practices
2 10
All the above 3 15

CONT..
Theme 5- Does management of your organization has adopted the change management policies in context of
solving the issues of COVID?
Responses Frequency Percentage
Yes 9 40
No 5 25
Not sure 4 20
All the above 3 15

CONT..
Theme 6- Do you think that during COVID your training session in organization has got impacted?
Responses Frequency Percentage
Highly agree 10 50
Highly Disagree 5 25
Neutral 5 25

CONT..
Theme 7 -Who have taken the major decision in relation of assuring management response towards the
drastic effect of COVID?
Responses Frequency Percentage
Top level managers 11 55
Middle level
managers
6 30
Decision making at
all level
3 15

CONT..
Theme 8- According to you what are the major changes that has been adopted by your organization AFTER
COVID PERIOD?
Responses Frequency Percentage
In digitalization
process
9 45
In Safety and
guidelines process
6 30
Adopted emergent
strategies
5 25

CONT..
Theme 9- Crisis management concept is being applied in your organization in context of making strategies
after COVID
Responses Frequency Percentage
Yes 17 85
No 2 10
Not sure 1 5