HND Research Project: Crisis Management Post-Pandemic in Hospitality

This research project investigates the impact of COVID-19 on the tourism and hospitality industries, specifically examining the management responses at The Barbary restaurant. The study includes an introduction outlining the research topic, aim, and objectives, followed by a detailed data analysis section. The data analysis explores themes such as the impact of COVID-19 on profitability, customer base, and economic damage, and the benefits of technology adoption. The research further examines the adoption of change management policies, training impacts, decision-making processes, and organizational changes implemented after the pandemic. The project concludes with key findings, recommendations, and reflections on the research methodologies used, referencing relevant academic literature to support the analysis. The report highlights the negative impacts of COVID-19 on the hospitality industry and emphasizes the development of effective management strategies, including the utilization of technology to meet customer needs and expectations.

RESEARCH PROJECT CRISIS MANAGEMENT
POST PANDEMIC IN THE TOURISM AND
HOSPITALITY INDUSTRY AND THE IMPACT OF
COVID19
P5

TABLE TO CONTENT
• Introduction
• Data analysis
• Conclusion
• Recommendation
• Reflection

INTRODUCTION
Topic –
• To study the impact of Covid – 19 and management responses at restaurant – A case study of The Barbary.
Aim –
• The aim of the research is to analyse the impact of Covid – 19 and management responses at The Barbary.
Research Objectives –
• To study the impact of Covid - 19 on restaurant.
• To summarise early estimates of economic damage over 2020 and beyond due to Covid -19 in restaurant.
• To analyse the management responses for Covid – 19 in The Barbary.
• To recommend strategies for impact of Covid – 19 and management responses at The Barbary.
•

DATA ANALYSIS.
Theme 1 According to you, how COVID-19 has impacted Barbary?
Response Frequency Percentage
Decrease
profitability
6 30
Affect customer
base
5 25
Increase work
pressure
6 30
All the above 3 15

CONT..
Theme 2- According to you, at what extent pandemic has impacted organization?
Responses Frequency Percentage
High 16 80
Medium 2 10
Low 2 10

CONT..
Theme 3- According to you how COVID-19 has damaged economy?
Responses Frequency Percentage
Decrease economic
growth
6 30
Minimize GDP 5 25
Increase
unemployment rate
6 30
All the above 3 15

CONT..
Theme 4- According to you, what are the benefits of using technologies in term of management responses
regarding pandemic that has impacted Barbary?
Responses Frequency Percentage
Help to manage customer need
and requirement
13 65
Increase productivity and
profitability
2 10
Manage operational and
functional practices
2 10
All the above 3 15

CONT..
Theme 5- Does management of your organization has adopted the change management policies in context of
solving the issues of COVID?
Responses Frequency Percentage
Yes 9 40
No 5 25
Not sure 4 20
All the above 3 15

CONT..
Theme 6- Do you think that during COVID your training session in organization has got impacted?
Responses Frequency Percentage
Highly agree 10 50
Highly Disagree 5 25
Neutral 5 25

CONT..
Theme 7 -Who have taken the major decision in relation of assuring management response towards the
drastic effect of COVID?
Responses Frequency Percentage
Top level managers 11 55
Middle level
managers
6 30
Decision making at
all level
3 15

CONT..
Theme 8- According to you what are the major changes that has been adopted by your organization AFTER
COVID PERIOD?
Responses Frequency Percentage
In digitalization
process
9 45
In Safety and
guidelines process
6 30
Adopted emergent
strategies
5 25

CONT..
Theme 9- Crisis management concept is being applied in your organization in context of making strategies
after COVID
Responses Frequency Percentage
Yes 17 85
No 2 10
Not sure 1 5

CONT..
Theme 10- What changes have been witnessed by your organization in relation of customer response
Responses Frequency Percentage
Customers becomes
more digitalized
10 50
Customers become
less interested in
restaurant
6 30
I don’t know 4 20

CONT..
Theme 11- Does the COVID have impacted the job profile of employees
Responses Frequency Percentage
Yes 15 75
No 2 10
Not sure 3 15

CONT..
Theme 12: Barbary adopted adequate protocols regarding safe and hygienic food preparation in response to
Covid 19.
Response Frequency Percentage
Yes 17 85
No 2 10
Can’t say 1 5

CONT..
Theme 13: Barbary formulated policy on illness of employees and social distancing
Response Frequency Percentage
Yes 18 90
No 0 0
Can’t say 2 10

CONT..
Theme 14: Barbary adapted its business model in response to the dining restrictions put in place due to
Covid 19.
Response Frequency Percentage
Highly disagree 0 0
Disagree 1 5
Neutral 3 15
Agree 12 60
Highly agree 4 20

CONCLUSION
• On the basis of above discussion, it has been concluded that COVID-19 has impacted negatively upon small
restaurant and their practices in the hospitality industry.
• It has driven the attention of organization toward developing and forming effective tactics that has contributed to
manage this impact appropriately and successfully.
• It has enabled managers and workers to utilize those effective resources such as technologies, that has allowed
them to identify the need and expectation of customers, which they attempt to fulfil successfully and
systematically, that is important and beneficial too for small venture success in the complex or critical business
environment.

REFLECTION
• The effectiveness of the research methods applied in this project can be reflected upon as follows. Qualitative
research type was chosen for this study on Barbary which assisted in analysing the responses of the management
in an in-depth manner.
• The study utilized both primary and secondary methods of data collection which were effective in exploring the
topic from all perspectives.
• Secondary data provided information about the Covid 19 impact on restaurant industry.

RECOMMENDATIONS
Reflection on alternative research methodologies and lessons learnt.
• The current research is based on specific topic and that is to identify the impact of pandemic and management
responses toward the same. In order to conduct study appropriately, researcher has utilized the best approaches
that has been learnt in the view of final outcomes.
• They may take approach to find and use alternative research approaches as well, which enable them to obtain the
best outcomes that help to draw final conclusion at the end of overall research.
• For example, scholar may take initiative to use quantitative research type, which may give them chance to also
reach desire results.

REFERENCES
Corley, K., Bansal, P. and Yu, H., 2021. An editorial perspective on judging the quality of inductive research when
the methodological straightjacket is loosened. Strategic Organization. 19(1). pp.161-175.
Davahli, M. R and et.al., 2020. The hospitality industry in the face of the COVID-19 pandemic: Current topics and
research methods. International Journal of Environmental Research and Public Health. 17(20). p.7366.
Heller, A and et.al., 2022. An Inductive Approach to Developing Ecological Site Concepts with Existing
Monitoring Data. Rangeland Ecology & Management. 83. pp.133-148.
Kim, S. M., 2021. Inductive or deductive? Research by maxillofacial surgeons. Journal of the Korean Association
of Oral and Maxillofacial Surgeons. 47(3). pp.151-152.