This research project, conducted on Bentley Motors Ltd, investigates the management of cultural diversity in the workplace. The study employs both primary and secondary research methods, including a literature review and quantitative data collection through questionnaires. The project aims to determine the significance of managing cultural diversity for organizational success, exploring its impact on productivity and identifying effective strategies for Bentley Motors. The report includes an executive summary, introduction, literature review, detailed methodology, data analysis, and interpretation, leading to conclusions and recommendations for enhancing cultural diversity management within the company. The research also reflects on alternative methodologies and includes supporting documents like a questionnaire and ethics approval form.
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