Research Proposal: Cultural Diversity Management Analysis at H&M

This research proposal aims to analyze how H&M manages cultural diversity in the workplace. The objectives include developing a basic understanding of cultural diversity in an organizational context, identifying the advantages and disadvantages of cultural diversity within H&M, and analyzing various management strategies the company could adopt. The proposal explores literature sources discussing cultural diversity, its positive and negative impacts (such as increased productivity versus conflicts), and different management approaches like communication, team building, and diversity training. Methodologically, the research intends to use both primary data (questionnaires from 50 staff members) and secondary data (books, articles), employing a quantitative study with a deductive approach. Ethical considerations are addressed through a research ethics approval form, ensuring participant consent, data protection, and confidentiality.

Research Proposal Form
Section One: Research title, aim, objectives, questions
Title or working title of research project
( in the form of a research aim, objectives and/or questions)
Title:
“To analyse the ways through which an organisation can easily manage cultural diversity in the
workplace. A study on H&M.
Research project objectives
 To develop basis idea about the cultural diversity in context of an organisation.
 To find out the advantages and disadvantages of cultural diversity in the workplace of H&M.
 To analyse several ways that could be adopted by H&M for managing cultural diversity at
workplace.
Research Project questions
 Explain about the cultural diversity in context of an organisation?
 What are the positive and negative impact of cultural diversity at the workplace of H&M?
 How H&M manage cultural diversity in their workplace?
(e.g. what is the question you want to answer? What do you want to learn how to do? What do you want to
find out?):
Section Two: Reasons for choosing this research project
Reasons for choosing the project
(e.g. links to other subjects you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is important):
 Primary reason for choosing this project is to determine the several ways for managing cultural
diversity at workplace of company.
 Another main reason for selecting this project is to increasing awareness about the cultural
diversity among societies, organisation and an individual.
Section Three: Literature sources searched
Use of key literature sources to support your research aim, objectives and/or questions:
Cultural diversity in context of an organisation
As per the opinion of Amadeo. K, 2020, Cultural diversity refers as a form of acknowledging the differences
in an individuals or group of people. These difference includes race, ability, language, ethnicity, age,

nationality, gender, religion, socioeconomic status or sexual orientation.
Positive and negative impact of cultural diversity at the workplace of H&M
According to the Emma 2019, There are several impact of cultural diversity that have positive and
negative impact at workplace of company. Some positive and negative impact will be explain as below:
Positive impact: Cultural diversity at workplace of company have to provide different benefits including
increased productivity level, increased profit, improved creativity, reduced employee turnover, wider
range of skills, improved culture insights etc. These are main advantages of cultural diversity that support
company in improvement of its performance level.
Negative impact: There are different drawbacks of cultural diversity at workplace of H&M. These are
conflicts, bureaucracy, un-productivity, disunity etc. These have negative impact over business
performance and growth of company. This will also impact over performance of employees at workplace.
Several ways that could be adopted by H&M for managing cultural diversity at workplace
According to the Morris 2019, there are several ways that could be used by H&M for managing cultural
diversity at workplace. These are communication, team building, time, schedule, teamwork, exploring
cultural diversity in the workplace, cultural diversity leadership training, awareness and many other.
These are consider more effective and useful ways for an organisation to use and manage cultural
diversity at workplace. As it turn to support an enterprise by improving its performance level. This will
also support company by enhancing productivity and performance level of their employees.
References
Amadeo. K. 2020. Cultural Diversity in the Workplace. [Online]. Available Through:
<https://study.com/academy/lesson/cultural-diversity-in-the-workplace-definition-trends-
examples.html>
Emma. L. 2019. Advantages and Disadvantages of Diversity in Workplace. [Online]. Available Through:
<https://smallbusiness.chron.com/advantages-disadvantages-diversity-workplace-3041.html>
Morris. S., 2019. Managing Cultural Diversity. [Online]. Available Through:
<https://www.amanet.org/articles/managing-cultural-diversity/>
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation, writing the report):
How long this will take:

Milestone one: LO2
Target date (set by tutor): 16/01/2020

Milestone two: LO3
Target date (set by tutor): 24/01/2020
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What
your areas of research will cover:
For doing this investigation or project both sources of data collection such as primary as well as
secondary method will be used by researcher. In case of primary data, researcher will use questionnaire
instrument and for collecting secondary data, books, magazines, articles and many other sources will be require
to follow by investigator. Despite of this quantitative study will be use along with deductive approach of
investigation and sample sized would be 50 staff members that get chosen on random basis under probabilistic
sampling method.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.
Agreed: (date)

Appendix
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully with your
Unit Tutor. Please complete this form in good time before your research project is due to commence.
Section 1: Basic Details
Project title: ....... “To analyse the ways through which an organisation can easily manage
cultural diversity in the workplace. A study on H&M. . ............................................................................
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme: ...................................................................................
College: ...................................................................................
Intended research start date: .01/01/2020............................................
Intended research end date: ............20/04/2020.................................
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews:  Questionnaires:  Observations:  Use of Personal Records: 
• Data Analysis:  Case Study:  Survey:  Narrative Enquiry: 
• Other (please specify):
....................................................................................................................................................................

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Adults: 
How will participants be recruited (identified and approached)?
By using random sampling method, 50 staff members of company will be recruited.
Describe the processes you will use to inform participants about what you are doing:
Through e-mail or questionnaire
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Through questionnaire instrument investigator can obtain consent from selected
participant in easy manner. As it will be written in the form.
Studies involving questionnaires / interviews: Will participants be given the option of omitting
questions they do not wish to answer?
Yes:  No: 
If No please explain why below and ensure that you cover any ethical issues arising from this.
Studies involving observation:
Confirm whether participants will be asked for their informed consent to be observed.
Yes:  No: 
Will you debrief participants at the end of their participation
(i.e. give them a brief explanation of the study)?
Yes:  No: 
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes:  No: 

Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with Data Protection Act
(2018) Yes:  No: 
Who will have access to the data and personal information?
Research
During the research: Where will the data be stored?
Research
Will mobile devices such as USB storage and laptops be used? Yes:  No: 
If yes, please provide further details: After the research: Where will the data be stored?
How long will the data and records be kept for and in what format? Will data be kept for use by other
researchers? Yes:  No: 
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a result of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
• Reporting.
• Dissemination and use of your findings.