Research Proposal: Managing Cultural Diversity at Aston Martin

This research proposal focuses on the importance of managing cultural diversity in the workplace, specifically within Stratstone Aston Martin Mayfair, London. The study aims to investigate the concept of cultural diversity, determine its impact on organizational expansion and growth, and identify effective strategies for managing diversity while ensuring equality. The proposal outlines the research objectives, methodology, including research philosophy, method, and approach, data collection methods (questionnaires), and ethical considerations. It includes a literature review, activities, timescales, and a Gantt chart. The research employs a deductive approach using a quantitative method and a sample size of 25 employees. The proposal also addresses ethical concerns, including informed consent, confidentiality, and data storage. The research concludes with references to relevant literature sources.

Research Proposal Form
Student Name: _ Student ID: ____________
Centre Name:
Tutor: ________________ Date:
Unit: 11 Research Proposal
Proposed Title: Managing Cultural Diversity in the workplace (Equality and diversity)

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
The selected topic for current research project is, “Importance of Managing Cultural
Diversity in the workplace”. A research work on Stratstone Aston Martin Mayfair,
London.
Research Aim
The aim of this research work is, “To investigate about the importance of managing
cultural diversity in the workplace to ensure better expansion and growth of an
organisation”.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
 To evaluate about the concept of cultural diversity at workplace.
 To determine the importance of managing cultural diversity in the workplace to
ensure better expansion and growth of an organisation.
 To indentify the various strategies that can be adapted by Aston martin to ensure
effective management of cultural diversity along with maintaining equality at
workplace.
Question Tag
 What do you understand by the concept of cultural diversity at workplace?
 What importance is lead by management of cultural diversity in the workplace to
ensure better expansion and growth of an organisation?
 What are the possible strategies that can be adapted by Aston Martin to ensure
effective management of cultural diversity along with maintaining equality at
workplace?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The main reason behind choosing current topic of managing cultural diversity at
workplace is that it lead to a better information about the importance of cultural diversity
at workplace to ensures better expansion and growth of orgnisation through leading a
more skilled and creative manpower. Thus, selection of current research topic is suitable
as it meet the growth objective of organisation and also ensures professional and personal
development of researcher through leading better managerial skills and knowledge.
Section Three: Literature sources searched
To evaluate about the concept of cultural diversity at workplace.
As per the opinion of Kimberly Amadeo, 2020, Cultural diversity is basically associated

and represent the population having differences and comes from diversified cultural that
are well represented within a community. Cultural diversity at workplace includes
employees coming from diversified and different race, ethnicity, age, ability, language,
nationality, socioeconomic status, gender, religion, or sexual orientation and are working
at a common work environment to achieve the mutual goals (Ravazzani, 2016).
To determine the importance of managing cultural diversity in the workplace to ensure
better expansion and growth of an organisation
As per the view point of Katie Sawyer, 2018, management of cultural diversity plays a
vital role in ensuring better growth and expansion of organisation as it lead to enhanced
innovation and skills through bonding together the competencies and creativity of
employees coming from diversified culture. Besides this cultural diversity also lead to
enhancement in information about customs and language of diversified people thus,
enhance the scope of growth and expansion for a company (Bendl, Hainzl and Mensi-
Klarbach, 2019).
To indentify the various strategies that can be adapted by Aston martin to ensure
effective management of cultural diversity along with maintaining equality at
workplace
According to the view point of Steve Morris, 2019, the strategies that could be adapted by
Aston martin to ensure effective management of cultural diversity along with maintaining
equality at workplace consist of providing Cultural Diversity Leadership Training along
with ensuring effective communication and team bonding among employees. Cultural
Diversity Leadership Training is a useful tool to lead better awareness and respect in
employees for all culture and effective communication ensures better creation of equality
(Park, 2020).
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
Aims and objective
Literature review
Research methodology
Data collection and analysis
Conclusion and recommendations
Review , correction and approval
How long this will take:
54 days
40 days
11 days
1 day
1 day
1day

Final submission 1day
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
A description about the various meth’s and research approach used for current
investigation is provided with proper justification:
Research philosophy- This section of methodology is bifurcated into two braid
categories i.e. Positivism and Interpretivism. Out of these two categories use of Positivism
research philosophy had been made for current research work on Aston martin as it
ensures more effective and systematic investigation based on quantitative facts (Malik,
Madappa and Chitranshi, 2017).
Research method- Quantitative and qualitative are most basically and widely used
research method out of use of quantitative seems more viable and justifiable for current
investigation on Aston martin as it ensures more easy way of data collection in numerical
form that can easily evaluated and presented to achieve desired goals in less time.
Research approach- The main research approach that could be used by an
investigator are deductive and inductive from which use of deductive fits better for

current investigation as it associated with evaluation and generalization of quantitative
data (Wang, 2018).
Source of data- Primary as well as secondary source of data collection are adopted
for current research work as primary provide authentic data directly from participants
where as secondary lead to an effective supports and framework for investigation.
Instrument used- Use of questionnaire is justifiable as data collection instrument as it
lead to collection of more information directly from respondents in less time.
Sample method- A sample size of 25 respondents from employees of Aston martin
had been selected for current research work.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with
your unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
The selected topic for current research project is, ““Importance of Managing Cultural
Diversity in the workplace”. A research work on Stratstone Aston Martin Mayfair, London.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews No
 Questionnaires Yes
 Observations Yes
 Use of personal records No
 Data Analysis Yes
 Action Research No
 Focus Groups No
 Others (Please specify) : n/a
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: No Young people aged: 17-18 No Adults: Yes
How will participants be recruited (identified an approached)?
Participants are selected from employees of Aston martin.
Describe the processes you will use to inform participants about what you are doing:
Use of notice boards, e-mails and other online channels will be made
How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
Consent will be obtain through signing written consent form.

Studies involving questionnaires: will participants be given the option of omitting questions that do not wish
to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief summary of
your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes
Who will have access to the data and personal information?
Only Researcher and tutors
During the research:
Reseacher/Supervisor
Where will the data be stored?
Stored in DOC document with the use of USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research: the data will be safely disposed
Where will the data be stored?: USB/Laptop
How long will the data and records be kept for and in what format?
Three to five months
Will data be kept for use by other researchers? No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these: N/A
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent. Yes
 Potentially vulnerable participants. n/a
 Sensitive topics n/a
 Risk to participants and /or researchers: n/a
 Confidentiality/anonymity: Yes
 Disclosures/ limits to confidentiality: Yes
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection). Yes
 Reporting: Yes
 Dissemination and use of your findings: Yes

Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in the
course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.
References
Ravazzani, S., 2016. Understanding approaches to managing diversity in the workplace.
Equality, Diversity and Inclusion: An International Journal.
Bendl, R., Hainzl, A. and Mensi-Klarbach, H., 2019. Diversity in the Workplace. In Oxford
Research Encyclopedia of Psychology.
Park, J. S. Y., 2020. Translating culture in the global workplace: Language, communication,
and diversity management. Applied Linguistics. 41(1). pp.109-128.
Malik, R., Madappa, T. and Chitranshi, J., 2017. Diversity management in tourism and
hospitality: an exploratory study. foresight.
Wang, J., 2018. Strategies for managing cultural conflict: models review and their
applications in business and technical communication. Journal of Technical Writing
and Communication. 48(3). pp.281-294.
Online
Kimberly Amadeo. 2020. Cultural Diversity in the Workplace. [Online]. Available Through:
< https://www.thebalance.com/cultural-diversity-3306201>
Katie Sawyer. 2018. The Importance of Cultural Diversity in the Workplace. [Online].
Available Through: < https://www.deputy.com/blog/the-importance-of-cultural-
diversity-in-the-workplace >
Steve Morris. 2019. Managing Cultural Diversity. [Online]. Available Through: <
https://www.amanet.org/articles/managing-cultural-diversity/>