This research proposal focuses on the importance of managing cultural diversity in the workplace, specifically within Stratstone Aston Martin Mayfair, London. The study aims to investigate the concept of cultural diversity, determine its impact on organizational expansion and growth, and identify effective strategies for managing diversity while ensuring equality. The proposal outlines the research objectives, methodology, including research philosophy, method, and approach, data collection methods (questionnaires), and ethical considerations. It includes a literature review, activities, timescales, and a Gantt chart. The research employs a deductive approach using a quantitative method and a sample size of 25 employees. The proposal also addresses ethical concerns, including informed consent, confidentiality, and data storage. The research concludes with references to relevant literature sources.