Research Proposal: Culture Diversity Management in Marriott HRM

This research proposal investigates the significance of managing cultural diversity within human resource management, using Marriott Hotel as a case study. The research aims to identify the role of HRM in managing cultural diversity, determine the challenges faced by companies in this area, and explore effective strategies for managing diverse cultures within HRM. The proposal outlines the reasons for choosing this project, supported by literature reviews on the role of HRM, challenges in managing cultural diversity, and implementation strategies. It also describes the research methodology, including qualitative investigation, data collection methods (primary and secondary), and sampling techniques. Ethical considerations, including participant consent, data storage, and potential risks, are addressed to ensure the research adheres to ethical guidelines. The project includes milestones, timelines, and a Gantt chart for organization. The researcher will use a questionnaire and secondary sources to collect data from 40 participants, including employees and managers, employing probabilistic sampling. The ethical approval form confirms the research's compliance with ethical standards.

Research Proposal

Research Proposal Form
Student Name

Student ID
Centre Name
Tutor
Unit No
Proposed Title
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
To investigate the importance of managing culture diversity in human resource
management within the business organization. A study on Marriott hotel.
Research objectives (e.g what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
 To identify the role of human resource management in managing culture diversity.
 To determine the challenges faced by company at the time of managing culture
diversity in HRM.
 To explore the appropriate ways company can implement for managing diverse
culture within human resource management of Marriott.
Research questions:
 What is the role of human resource management in managing cultural diversity?
 What are the challenges faced by business at the time of managing culture diversity
in HRM?
 What are the appropriate ways company can implement for managing diverse
culture within human resource management of Marriott?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
Reason behind undertaking this research is to understand the detailed information about
role of human resource management in managing diverse culture at working area. It also
helps business organization to improve their entire working activities and at the same time
also promote equality at work place. Apart from this, it is also beneficial for researcher to
enhance their personal and professional skills that support them in taking accurate decision
within the research and also develop it successfully.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Role of human resource management in managing culture diversity
According to Stevenson, (2018), The workforce is increasing globally as majority of
business organization operate their functional activities at international level in which their
workforce is also diverse. It directly affects the overall performance of the company its
employees in both positive and negative manner. In this context, HRM play a significant
role in managing diverse culture at working area that directly contributes in converting it
into higher competitive advantage for company. Mainly, HR promote equality and
diversity at working area by providing huge opportunities to its workers so that they feel
their importance for business organization and also motivated towards their set goals and
objectives as well. Along with this, HR also creates and empower a diverse culture in
which employee get opportunities to learn, grow and contributes to the firm in order to
enhance its productivity level at market place.
Challenges faced by company at the time of managing culture diversity in HRM.
According to Boella and Goss-Turner, (2019), In a globalised world, managing diverse
culture at workplace is one of the major issue that faced by company because it can create
number of issues among workers. Managing cultural diversity is not an easy task it can be
reduce employee efficiency level by developing various issues among them. As employee

form different culture are includes divergent thinking and new ideas at workplace that
helps in attaining positive outcomes but at the same time also create issues and challenges.
In this context, there are some major challenges that company faced at the time of
operating their business along with diverse culture like Acceptance and respect, Ethnic and
cultural difference, Generation gap, Language and communication gap, Accommodation of
beliefs and many more, All these are issues faced by company while they manage
diversity at working area. These are directly affect the employees performance and their
relation as well.
Ways company can implement for managing diverse culture within human resource
management of Marriott.
According to Chelladurai and Kerwin, (2018), As business continue to grow their
operations in different countries, in which diverse workforce are invited to perform within
company in order to attain all the set targets. As managing diversity at workplace wherein
in company is responsible for managing diverse workforce so that each and every
employee can easily perform their roles and responsibilities within the business
organization and at the same time also build positive environment at working area. In this
regard, there are some effective ways that can be implement by company to reduce the
challenges at the time managing diverse culture. As, ensure clear and polite communication
with employees, learn about different cultures, effective work towards the accommodating
culture difference, share knowledge with employees, employ diversity training at working
area. All these are directly contributing in managing diversity at working area. This can be
improving the overall performance of the company and its workers at workplace.
References
Chelladurai, P. and Kerwin, S., 2018. Human resource management in sport and recreation.
Human Kinetics.
Boella, M.J. and Goss-Turner, S., 2019. Human resource management in the hospitality
industry: A guide to best practice. Routledge.
Stevenson, M., 2018. Diversity: HR’s Role. [Online]. Available through:<
https://www.hrexchangenetwork.com/hr-talent-management/articles/diversity-hrs-

role#:~:text=HR%20promotes%20diversity,is%20representative%20of%20its
%20customers.&text=HR%20professionals'%20key%20role%20is,and%20empowers
%20a%20diverse%20culture.>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
How long this will
take:
Milestone one: _________________
Target date (set by tutor): _________________
Milestone two: _________________
Target date (set by tutor): __________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What
your areas of research will cover:
Research methodology play a crucial role in undertaking whole study in an effective
manner. It may include various methods and techniques that support investigator in
gathering relevant data and information on the basis of specified topic and area. This is the
reason that, researcher is responsible for selecting right and suitable method to acquire

relevant data in order t draw a valid conclusion.
Types of investigation: Under this research it is classified on the basis of two types i.e.
qualitative and quantitative research. For undertaking current research activities, researcher
will apply qualitative investigation in which all the information will collected in statistical
form which is easy to measure.
Data collection: There are two sources of collecting data such as primary and secondary
method of data collection. Both methods will be used by researcher to gather accurate and
authentic information towards the research topic. By using primary sources, investigator
prepare a structured questionnaire that filled by selected respondents. On the other side,
secondary sources help in providing detailed information about the research topic. It
includes books, journals, articles, newspaper and many more. With the assistance of these,
researcher easily take right decision and also draw a valid conclusion.
Sampling: It is related with the procedure in which sample size will be selected from the
larger population. It is divided into two methods such as probabilistic and non-
probabilistic. For selecting sample size for current research, investigator use probabilistic
sampling technique in which respondents are selected as per random basis. By using this,
researcher select 40 participants as a sample size who are the employees and manager of
the company.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________

Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with
your unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
To investigate the importance of managing culture diversity in human resource
management within the business organization. A study on Marriott hotel.
Student name:
Student ID number:
Programme:

College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Through sampling techniques 40 participants will be recruited.
Describe the processes you will use to inform participants about what you are doing:
By using social media, websites and mobile applications.
How will you obtain consent from participants? Will this be written? How will it be made

clear to participants that they may withdraw consent to participate at any time?
By using Questionnaire researcher will obtain from participants in written form.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a
brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Investigator

During the research:
Researcher
Where will the data be stored?
Computer system
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5: Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns?
If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following:
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:

Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may
arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research
Proposal when submitting to Turnitin.