Research Project: Digital Technology's Impact on a Recruitment Firm

This research project investigates the implications of digital technology on the recruitment processes of Roc Search, a consultancy firm. The project begins with an introduction outlining the research aim, objectives, and hypotheses, focusing on how digital tools impact recruitment effectiveness. It details the utilization of appropriate research methodologies, including primary and secondary research methods, to gather and analyze data. The project also includes a literature review, exploring the impact of digital technology on business operations and its effects on consultancy firms, covering topics such as enhancing income, customer accessibility, and operational efficiencies. The project further discusses the implementation of digital technology within an organization, identifying key risk factors, and measuring the response of digital technology on business. The project then provides a detailed analysis of the findings, including the relationship between digital technology and working operations. Finally, the project concludes with reflections on the effectiveness of the research methods and potential alternative methodologies.

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
P1 Proposal which define about objectives, questions or hypothesis about project...................2
P2 Utilisation of appropriate research methods as well as conduct primary and secondary
study............................................................................................................................................5
TASK 2............................................................................................................................................7
P3 Conduct primary and secondary research using appropriate methods...................................7
TASK 3..........................................................................................................................................12
P5 Communicate research outcomes in an appropriate manner for the intended audience......12
TASK 3..........................................................................................................................................23
P5 Communicate research outcomes in an appropriate manner for the intended audience......23
TASK 4..........................................................................................................................................24
P6 Reflection on the effectiveness of research methods and techniques..................................24
P7) Determine alternative research methodologies for the project...........................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

TITLE:
The implications of digital technology on a consultancy firm for better recruitment of
people.
INTRODUCTION
A research is an essential aspect through which better derivation of outcome could be
drawn in near future consideration. It is really important to conclude a better and signified study
on a topic so that better and derivative could get done (Barrett and et. al., 2015). This project is
based on evaluating the implications of digital technology on business of small firms so that they
could maintain and manage their working in a better frame. Thus, small business association
required to understand such frame in an effective and beneficial manner so that they could gain
and define beneficial attribute in nature (Ainin and et. al., 2015). This study will used to reflect
on a consideration of implications of digital technology on recruitment company Roc Search.
They are small business organisation whom want to determine implication of recent technology
so that better and effective recruitment used to take place. Roc Search is a medium size tech or
engineering recruitment expertise company, which provides effective recruitment facilities to
their clients companies or individuals. The company majorly focused on choosing candidate with
specific skills and uniqueness in respect to rendering good talents as per the need and wants of
firm.
Roc Search was founded in the year 2007 with a Managing Director Conor Roughneen
with a key principles honesty, integrity and communication. These principles required to fulfil in
a better and signified frame so that effective recruitment used to take place in a determined
manner. Roc have unique monthly awards recognising sales performance and those who embody
the company values, with holiday awards to Europe and America.
Thus, this study will enable and support in enabling them that things went well or not
while implementing digital technology on business. With this aspect, they used to launch their
application which further enable in recruiting and selecting better and signified individual for a
determined job position. This will result in defining things better so that effective gain could be
estimated (Burns, 2016). This project will used to include about appropriate research
methodologies and approaches for defining the project in better manner. Along with this, there
will be various tools and techniques get utilise for analysing the outcome and gather them in a
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definite manner. Thus, at the end of the project, a beneficial conclusion get drawn which signify
that this project have a worth for an association or not.
TASK 1
P1 Proposal which define about objectives, questions or hypothesis about project
A study define and clearly describe certain number of points and aspects which need to
determine while conducting or organising a study. These points and aspects associated with aim
and objectives for an investigation so that an appropriate and suitable conclusion could be drawn
for deriving effective and beneficial gain. Thus, with this project, following are certain number
of aspects which included in this project which prepared for Roc Search whom are one of a small
consultancy firm in UK. They want to determine about implications of digital technology on
business operations when they used to launch application of their own so that individual could
easily reach them (Dodgson and et. al., 2015). For this aspect, they have prepared an aim with
certain objectives and hypothesis so that project used to get done and reach to its extent for
providing better results:
Aim: To determine the implications of digital technology on a consultancy firm for better
recruitment – A case study on Roc Search.
Objectives: A project reach to its extent when it has prepared and work on certain number
of objectives. These objectives work as a guideline for the project which prepare on the aim so
that better and signified limitations could remove as well as an effective project get
implemented. This will result in drawing beneficial attribute for deriving suitable and effective
consideration in nature:
 To evaluate the impact of digital technology on consultancy firm.
 To measure the response of digital technology on business while implementing such
technology
 To determine the relationship between digital technology and working operations of
consultancy firm.
Apart from all these aspects and consideration, certain questions get design on the basis
of objectives of the project (Donnelly and et. al., 2015). These questions support in designing
questionnaire so that appropriate attribute could be drawn in order to maximise effectiveness and
efficiency in frame of reference:
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 What will be the impact of digital technology on Roc Search working?
 What will be the response could be gain by Roc Search once implement digital
technology?
 What will be the relationship of digital technology and working operations of Roc
Search?
All these questions need appropriate and suitable answer so that a better study could be
done. In this aspect, study could get done by two major techniques one is primary through
questionnaire and another one is secondary source of information. These questions get address
through secondary source of information which get done by consulting various books and
journals. This will result in determining beneficial and effective gain so that further consideration
become possible.
A literature review is a process under which various scholar’s aspects and views get
included. This will result in evaluating and determine the beneficial attribute in frame so that
appropriate results could be drawn on the project for managing effective understanding:
Evaluate the impact of digital technology on consultancy firm
According to Kenney and Zysman, (2015) digital technology is that process which is
used for altering and changing the business techniques and methods which provide new revenue
and income for increasing high level of opportunities. There are certain impact of digital
technology which can directly effect on their business operations and its functions which are
discussed as follows: Enhancing income- For using and adopt effective digitalisation, the company can
smoothly be running their business procedure of firm in proper manner. They required to
update and upgraded the digital techniques and methods with the help of online presence
that can give essential chances for consultancy firm. Accessibility of advanced customer's base- For increasing in digital participation and
engagement that will allow consultancy firm for exploring new market place, able them
for complete high competitors in particular industry. Along with this, e-commerce giving
cost effective solution for firm and some rural locations can make easy connection with
their buyers in appropriate way. Operational efficiencies- It is essential for firm is to access the e-commerce stage which
can help in allowing them to consultancy organisation for reducing the entire income or
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revenue for gaining marketing and operational value in proper manner (Kane and et. al.,
2015).
 Lack of infrastructure and deficient finances- This is that issue and problem which
directly impact on business operation and their major functions in appropriate manner. In
addition to this, consultancy firm need to manage and maintain their structure funds that
will assist them in gaining high amount of profitability.
Measure the response while implementing digital technology on business
In an organisation, the digital technology directly effect on business operations and its
functions in better manner. At the time implementation of technology, firstly company will be
identifying major risk factors which create major issues and problems within an enterprise. This
will directly impact on new techniques, data and information, communication technologies and
manpower changes for associated with them that can help in making innovative and complex
work practices (Kenney and Zysman, 2015). For measuring the response of digital technology
while executing in the organisation. There are certain positive impacts and challenges for
employees that includes requirements for increasing training and development procedures. There
are various factors which describe the importance while implementing technology in an
organisation that are as under: Easily communicate with customers – This is the first stage in which firm can directly
adopt digital technology within an enterprise and also this will impact on company
capacity and ability for interacting with their potential buyers. This is necessary for firm
employees is to appropriately communicate with their customers in rapid manner. Efficiency of business operations – Ainin and et. al., (2015) revealed that in an
organisation, digital technology helps in understanding and evaluating their cash flow
demand and prevent their previous resources that includes time space and physical. In
addition to this, organisation will adopt digital techniques and methods that can assist in
determining the business operations and also manage their stored cost for holding
effective products and services in proper manner.
 Developing strong relationship among employees – Digital technology help in
increasing company staff member’s ability and capability for doing effective work which
assist in getting desired goals and objectives. This method aids them for doing together
working and also analysing all business operational activity in effective manner.
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Relationship of digital technology with working operations of business
According to Alshamaila, Papagiannidis and Li, (2013) for making effective relation with
digital technology along with working operation of business that will help in developing growth
and success in better manner. Digital operation involves capacity of application, possess,
structure and technology which are associated with cost effectiveness. The firm also developing
building effective relationship with digital technology and working operation while achieving
desired goals and targets in accurate manner. This will assist in evaluating the business operation
which enhancing the company profitability and income level. Along with this, business operation
has been entering in new stage for transformations, effective technologies and some other. There
are various factors which directly affect on business operation and major functions that will help
in identifying the relation with digital technology: Understanding the customers – While adopting digital technology, it is necessary for
company is to make strong relation with their desired buyers in effective manner. Along
with this, this will assist in developing and making connection with their potential buyers
for attracting large number of customers in market place (Nambisan, 2017). Also they
required to analyse and examine customers behaviour which will play important role in
identifying desired customers for an organisation.
 Selecting accurate digital technology – For maintaining and managing relation with their
desired customers that can help in increasing company profitability and productivity in
effective manner. This will also developing and making appropriate techniques which
assist in higher the growth and success level. So the consultancy firm will choose the
accurate digital technology and also maintaining working operations in proper way.
P2 Utilisation of appropriate research methods as well as conduct primary and secondary study
Audit and examination approach is a principal segment for coordinating and
masterminding an errand. It is to a great degree essential to see such trademark properly while
utilizing all kind of strategies in better route with the objective that effective and sensible
examination used to happen. Roc Search need to implement the digital technology in business
for which they are going to organise a study. In this aspect, they have to evaluate and determine
certain methodologies for preparing this project in better manner:
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Type of investigation: This recognised as the primary obligation of the researcher is to select the
type of research in respect to carry out the work in right manner. There are basically two type of
research methods such as qualitative and quantitative research in nature. Qualitative research
method is the one through which data is collected in theoretical manner as to represent the
collected information in more detailed and understandable way. On the contrary basis
quantitative research tool is one in which data and information is being gathered in numerical
form as the information is represented in the form of fact and figures in order to represent the
statical evidence regarding the chosen area of study. For conducting this investigation qualitative
method will be used as it help in developing a theoretical base with considering a detailed
investigation to provide appropriate results.
Research Philosophy: Every examination have their own specific and positive
hypothesis which need to lead and appreciate by an individual better and reasonable in nature or
residency (Nylén and Holmström, 2015). There are distinctive sorts of rationalities concerning
with think about need to grasp by a man for supervising understanding. In this setting
exploratory examination is reasonable for this stress wander with the objective that things used to
depict and describe in better and solid way. In spite of the way that, thought of apply self-
governance is wide in residency which required to see authentically to determine better and
proper get in respect. This will help with managing diverse edges authentically so reasonable and
fitting get could be response. Though, subjective examination in like manner used to orchestrate
managing and evaluating the impact of mechanical innovation on productivity.
Data collection method: Another technique or consideration which have to focus on by
individual for this project is data collection method. For collecting the data, there are mainly two
major techniques and tools get evaluated which are primary data collection method and
secondary data collection method. Primary information get disseminate through questionnaire
survey which enable in evaluating aspects of various individuals at one time (Robinson and et.
al., 2015). On the other hand, secondary source of information will going to define through
various books and journals. This will enable in defining things properly and in better frame by
considering various scholars aspect.
Sampling: There are various kinds of sampling technique could be utilise while working
on a study. There are various kind of sampling could be use which need to properly implement
by an individual while organising a study better. Thus, certain kind of sampling frame for project
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of Roc Search is define as random sampling, cluster sampling etc. Random sampling technique
will going to adopt in this study so that better and concern objectives get accomplish. This
sampling support in deriving beneficial attribute without any kind of interference of duplication.
This will facilitate in drawing better and signified outcome in frame of reference for managing
things better.
Limitations: Three imperatives of this examination have been perceived and careful idea
will be given to direct the potential impact when undertaking the investigation and analysing the
data:
◦ In light of converse with all points of view get change and have a substitute nature in
plot. This need to see better and fitting by individuals of an association as they don't
give legitimate supposition concerning wander
◦ The examination relies upon a little illustration measure.
◦ Inclination may occur as the expert knows the respondents
TASK 2
P3 Conduct primary and secondary research using appropriate methods
Research consists with a wide concept which is conducted in order to
obtain relevant information or data in specific area of concern. In order to
accomplish effective and efficient outcomes of research, it is essential for
researcher to gather information from primary and secondary resources.
Primary data can be obtained via questionnaire method and secondary data
is collected through books, journal, newspapers and further sources.
While making a research different issues or problems are being faced
by a researcher related with, cost, time, validity of information,
communication hurdles which may affect working activities of entire study.
Below brie discussion on these issues are made -
 Cost and time – Both these are the essential element which should properly
maintain by a researcher thus to draw up effective outcomes of research. In which cost
refers with the actual amount which is required to do project activities and tasks in best
possible manner; so that researcher require to ensure proper arrangement of funds which
account for different activities (Loebbecke and Picot, 2015). Beside this, an investigator
also need to ensure about the actual time which is being taken in entire research; the
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person also have to give some time to review all tasks and make necessary modifications
in them. It ensure credibility of research activities.
 Ethical considerations – While doing research, certain ethical issues are being
occurred in which confidentiality and communication issues are main which
always affect research project. Therefore, in order to cope with them
research is required to maintain confidentiality of information which
has been gathered from various sources; the researcher must not
disclose personal information of participants without informing them.
Beside this, it is required to make clear and transparent
communication with all people while obtaining any kind of
information.
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QUESTIONNAIRE
Name
Age
Email
Q1. Are you aware with the concept of digitalisation?
A. Yes
B. No.
Q2. Does digitalisation affect business to facilitate activities and procedure?
A. Yes
B. No
Q3. What are the emerging trends with digital tools and techniques for business
organisations?
A. Increasing demand of new technologies
B. Innovation and inventions
C. SMEs are getting chance to explore themselves
Q4. What are the main risks or challenges face by Roc Search while applying digitalisation
in their working activities ?
A. Resistance to change
B. Lack of Time and cost
C. Risk of confidentiality
Q5. How digital tools and techniques supports to improve efficiency of products or services
offered by an organisation?
A. Improving quality of products
B. Increase speed of doing things
C. Real time results
D. Cost-Effective
Q6. What is the impact of implications of digital processes on consultancy firm?
A. Enhancing business income
B. Accessibility of advanced customer's base
C. Operational efficiencies
Q7. Are you satisfied with products and services offered by Roc Search?
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A. Yes
B. No
Q8. Which methods should be used by SMEs for operating their business in systematic
manner?
A. Traditional methods
B. Modern methods
Q9. Does employees of Roc Search have enough skills and knowledge to use digital tools and
techniques to accomplish all project activities and tasks?
A. Yes
B. No.
Q10. In How much time, the firm organise training and development programmes to trained
its workforce?
A. On quarterly basis
B. In every six months
C. Once in a year
Q11. Which digital tool is acquired by small businesses in order to attain and retain
customers?
A. Mobile applications
B. Social media sites
C. E-mails
Q12. What changes have seen in Roc search after applying digital processes?
A. Improved quality of services
B. Increase in sales and productivity
C. Better connectivity with target and potential customers
Q13. Give recommendations!!! if any to make efficient and effective use of digitalisation.
Data analysis
Q1. Are you aware with the concept of digitalisation?
A. Yes 45
B. No. 15
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