HND Business Research Project: Digital Technology in SMEs

This research project investigates the implications of digital technology on the business functions of SMEs, with a specific focus on Qbic Hotel. The project aims to understand the significant impacts of digital technology on business functionalities, analyze the advanced digital technologies used by the hotel, assess their effects on organizational practices, and suggest methodologies to expand business activities using these technologies. The research employs an inductive approach with a descriptive design, utilizing primary data collection and purposive sampling. The findings are analyzed qualitatively, exploring themes related to technology adoption, performance improvement, and the impact of digital technology on business practices. The project concludes with a discussion of the benefits and challenges of digital technology for SMEs and provides recommendations for future business strategies. The research paper includes references to relevant academic sources.

Topic
The implication of digital technology
on business functions of SMEs
RESEARCH PROJECT

Aim
“To understand the significant impacts of digital technology upon business
functionalities: A study on Qbic Hotel”.
Objective of research
To gaining knowledge about impact of digital technology on Qbic Hotel's
functionalities.
To break down the advanced innovative digital technology utilised at Qbic
Hotel.
To assess the effect of advanced innovation on organisational practices of
Qbic Hotel.
To prescribe methodologies to expand business activities by using of
advanced innovation at Qbic Hotel.
Research aims and objectives

Research Methodology
Research Approach: Inductive
Research Design: Descriptive
Data collection: Primary method
Sampling: Purposive
Research philosophy: Interpretivism
Ethical considerations
Research Limitation: Cost & time
Analytical Approach: Qualitative
Reliability & Validity

Theme 1: The Qbic Hotel is using advanced or updated
digital technology
9
3 3
15 Yes
No
Not Sure
Total

Theme 2: Using of digital technology is
advantageous for the Hotel to improve its
performance level
8
4
3
15
Yes
No
Not Sure
Total

Theme 3: Presently using digital
technology effectively utilised by its
professionals.
7
4
4
15
Yes
No
Not Sure
Total

Theme 4: Using of technology has given
positive impact on performance
9
2
4
15
Yes
No
Not Sure
Total

Theme 5: Digital technology has made great
impact upon business practices and
performance level
10
3
2
15
Yes
No
Not Sure
Total

REFERENCES
Herterich, M.M., Uebernickel, F. and Brenner, W., 2015. The impact of cyber-physical
systems on industrial services in manufacturing. Procedia CIRP, 30, pp.323-328.
Kehoe, K. and Mateer, J., 2015. The impact of digital technology on the distribution
value chain model of independent feature films in the UK. International Journal on
Media Management, 17(2), pp.93-108.
Sanderson, J., Snyder, E. and Gramlich, K., 2015. Social media policies within NCAA
member institutions: Evolving technology and its impact on policy. Journal of Issues
in Intercollegiate Athletics, 8, pp.50-73.
Anwar, C. and runi Kusumawarni, W.O., 2018. A Descriptive Analysis of Young
Learners’ Behaviours toward TEFL. Register Journal. 11(1). pp.79-100.

THANK
YOU