Research Project: Evaluating Digital Technology in Business Operations

This report presents a research project assessing the implementation of digital technology within business operations, specifically focusing on Nisa and Unicom. The research utilizes a survey of 10 managers to gather data on various aspects, including the impact of digital technology on fostering growth, the ability of businesses to employ digital technology, and the areas where it is most effectively implemented, such as marketing, operations, and customer service. The analysis explores the influence of marketing activities on customer decisions, the effectiveness of social media marketing, and the challenges faced during ERP system implementation. The findings reveal that digital technology significantly aids in business growth, with social media playing a crucial role in customer engagement. The report also highlights key issues like a lack of knowledge and operational challenges during ERP execution. The data analysis includes frequency and percentage interpretations, providing recommendations for improving business performance through digital technology, emphasizing the importance of social media marketing and addressing knowledge gaps to optimize operational efficiency.

RESEARCH
PROJECT

Table of Contents
TASK 2............................................................................................................................................1
P5 Assessing investigation as well as data by adopting appropriate techniques....................1
P6 Recommendation on the basis of suitable data analysis. ...............................................13
P7 Reflection on digitalisation system of Enterprise resource planning. ............................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

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TASK 2
P5 Assessing investigation as well as data by adopting appropriate techniques.
The proper research is need to be taken in order to facilitate the effective decision
making. In this the proper investigation can be taken with the help of questionnaire so that proper
decision can be taken. In this data is need to be conducted with the help of both primary and
secondary research technique.
Primary research- The primary research is based on the survey which is need to be taken with
the help of questionnaire and in this sample size is need to be taken which defined that from how
manager or any other person the survey is nee dot be conducted. In this present assignment the
sample size is 10 and question is need to be ask from 10 managers of both firm.
1 Does the digital technology helps to organization in fostering growth ?
 Yes
 No
2 Is you business entity have the ability to employ digital technology at workplace ?
 High potential
 low capacity
 medium capability
 no potential
3 In which area digital technology can be implemented ?
 Marketing
 Operation
 Customer service
 Manufacturing
4 Do you think marketing activities works as to influence decision of buyers.
 Heigh
 less
 No opinion
 None of them
5.Which kind of source will be prefer by enterprise to aware customer about products and
services and implementation of digital technologies.
4

 Advertisement
 social media
 Television communication
 Promotional activities
6. Do you think social media marketing is effective to attract customers.
 High
 less
 Moderate
 None of them
6.Which kind of the issues faced by the organisation At the time of execution of ERP system as
digital technology.
 Lack of knowledge
 operational issues
 cost issues
 service
7. Is digital technology will be helpful in order to speed up the activities of the firm.
 Strongly agree
 Agree
 Disagree
 Strongly disagree
8. In which form digital technology have adopted by your organization ?
 Social media
 Laptop
 Machines and devices
 Other advance technology
9. Which kind of the issue faced by your organization at the time of implementing digital
technology ?
 Operation issue
 Cost related issue
 Lack of knowledge
 Service
5

10. Is ERP system is helpful in order to manage the resources of firm.
 Yes
 No
 None of them
11. In order process ERP, the firm need to hire the skilled labor force.
 Strongly agree
 Agree
 Disagree
 Strongly disagree
12. Do you think ERP process is the cost effective.
 Yes
 No
 None of them
13. Do you agree that digital technology helps to organization in improving business operation
speed and performance ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
14. Do you agree that digital technology assists to save the time as well as operational cost
within the corporation ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
8 Recommend the criteria through which Nisa and Unicom can improve the performance of
business by implementing digital technology ?
Theme 1: Digital technology helps to organization in fostering growth
6

Does the digital technology helps to organization in
fostering growth ? Frequency
Yes 7
No 3
7
Yes No
0
1
2
3
4
5
6
7
Frequency

Interpretation and analysis: From this section it has been analyzed that digital technology helps
to organization in improving the growth and outcome of business. From the collected data in the
survey it has been found that 7 respondents said yes that digital technology assists to company in
fostering the growth and boost up business performance. Thus, from this data it has been
analyzed that company can easily enhance the speed of the operation and improve its existing
performance by implementing digital technology within the business. This will helpful in
relation to managing the business activities in the effective manner. In this both the firm are
having major issue in relation to use of lack of technology, in this way function of business are
not properly managing.
Theme 2: Business entity have the ability to employ digital technology at workplace
Is you business entity have the ability to employ
digital technology at workplace ? Frequency
High potential 6
low capacity 1
medium capability 2
no potential 1
8

Interpretation and analysis: From this section it has been analyzed that Nisa and Unicom have
potential to employ digital technology within its business activities and operation. From
collected data in the survey of 10 managers it has been found that 6 manager said that manager
have high level potential for implement digital technology within the business enterprise.
9
High potential
low capacity
medium capability
no potential

Theme 3: Area digital technology can be implemented
In which area digital technology can be
implemented ? Frequency
Marketing 4
Operation 2
Customer service 3
Manufacturing 1
Interpretation and analysis: This section stated that in the both organization that is Nisa and
Unicom, digital technology mostly used in the marketing department. With assistance of the
digital technology and latest devices company have successfully improved the speed of business
operation and activities. From the 10 respondents in the survey, 4 respondents said that digital
technology mostly used in the marketing activities and 3 respondents said that digital technology
used in the customer services. Thus, from this collected data it has been analyzed that with help
of digital technology, company have successfully carried out marketing activities and function
and inform the services and product to customers.
10
Marketing
Operation
Customer service
Manufacturing

Theme 4: Most of them thinks that marketing activities will be helpful in relation to influence
the customers.
4 Do you think marketing activities works as to influence
decision of buyers. frequency %
High 4 40.00%
less 3 30.00%
No opinion 2 20.00%
None of them 1 10.00%
Total 10 100.00%
11
Heigh less No opinion None of them
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3
2
1
frequency%

Interpretation- Based on above report it can be concluded that busying behavior of the customer
depends on the activities using by the firm. In this manner there 4 out of 10 respondent said that
Marketing plays the vital role in relation influence the buying behavior of customer in the
market. The 3 out of 10 are having negative view about the using of marketing activities, this
will affect the working of the enterprise in the large manner. The other are having no idea about
the use of marketing activities in relation to influence the decision of buyer in the market. This is
the techniques which will attract the large number of the customer available in the market. This
will be helpful in relation to create the large number of profitability as well as productivity by
implement of digital technology in the activities of marketing.
Theme 5: Most of them think that social media plays effective role to aware customer about
products and services and implementation of digital technologies.
5.Which kind of source will be prefer by enterprise to aware
customer about products and services and implementation of
digital technologies. frequency %
social media 4 40.00%
Advertisement 2 20.00%
Television communication 2 20.00%
Promotional activities 2 20.00%
Total 10 100.00%
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