Research Project: Impact of Digital Technology on Business Performance

This research project investigates the impact of digital technology on business performance. The project begins with an introduction outlining the importance of research in business and sets aims and objectives. The core of the project involves analyzing the impact of digital technology through a series of themes presented with graphical representations. The themes cover various aspects, including the importance of digital technology, investment in it, innovation in services, business expansion, customer relations, and competitive advantage. The analysis is based on observations and data interpretation. The conclusion highlights the importance of digital technologies for business success. The project concludes with a list of references to support the research.

Reearch Project
(Task 3)

Covered Content
• Introduction
• Aims and Objectives
• Graphical Presentation
• References

Introduction
Research is crucial part for every kind of business whether it is at large
or small scale. Basically it is required to conduct and research to collect
the needed and important information from market which is appropriate
for producing strategy and decision in proper way, so that perfect result
and outcome can be accomplished

Aims and Objectives
Aims: Every organization and industry who is in market having some aims and
objectives for which they work hard and try to attain those in great way.
Objective:
• To analyse the impact of digital technology on business performance.
• To determine changes in services of firm after implementation of
technology.
• To analyse impact of digital technology on profit of firm.

Graphical Representation
• For research project, it is required to understand the outcome in
better manner.
• There is a need of action plan for having an suitable working each
and every outcome is accomplished.
• Appropriate manner of understanding the outcome is interpretation
of data analysis.

Theme 1
1.) Do digital
technology is
considered as
important for
effectiveness
and earning
profits?
Observation
Yes 18
No 2
18
2
Yes.
No.

Theme 2
2.) Is Eden
Training is
spending huge
amount on
digital
technology?
Observation
Agree 15
Disagree 5 15
5
Agree
Disagree

Theme 3
3.) Eden passed
in brining
innovation and
creativity in
services using
technology?
Observation
Yes 12
No 8
12
8
Yes
No

Theme 4
4.) Digital
Technology
helped Eden
training to
expand there
business?
Observation
Yes 11
No 5
May be 4
11
5
4
Yes
No
May Be

Theme 5
5.) Is digital
technology has
helped in having
effective relation
in between
customer and
company?
Observation
Yes 16
No 4 16
4
Yes
No

Theme 6
6.) Better
competitive
advantage is
attained from
market in right
format?
Observation
Yes 13
No 7
13
7
Yes
No

References
 El-Gohary, H., 2010. E-Marketing-A literature Review from a
Small Businesses perspective. International Journal of Business
and Social Science. 1(1).
 Hashim, J., 2015. Information communication technology (ICT)
adoption among SME owners in Malaysia. International Journal
of Business and Information. 2(2).
 Heeks, R., 2010. Do information and communication technologies
(ICTs) contribute to development?. Journal of International
Development. 22(5). pp.625-640.