BTEC HNC Business Unit 11: Digital Technology Impact on M&S

This research project investigates the impact of digital technology on Marks and Spencer (M&S). The study analyzes the frequency of digital technology implementation, its effect on operational efficiency, market expansion, and brand awareness. The project examines the benefits to various business functions within M&S, such as marketing, supply chain, and R&D. Data is presented through frequency tables, illustrating the responses to survey questions regarding the effects of technology on different aspects of the business, including cost reduction and the ability to meet customer needs in diverse markets. The findings provide insights into how digital transformation has shaped M&S's performance and global presence.

TASK 3

Theme 1 Company have implemented digital technology
Q-1 Has your company
implemented digital technology or
not?
Frequency
Yes 13
No 2
Not sure 5
Total 20
0
5
10
15
20
Frequency
Yes
No
Not sure
Total
0
5
10
15
20
Frequency
Yes
No
Not sure
Total

Theme 2 digital technology have improved the operational
efficiency of Marks and Spencer
Q-2 Do you think that digital
technology has improved the
operational efficiency of Marks and
Spencer?
Frequency
Yes 12
No 3
Not sure 5
Total 20
0 5 10 15
Frequency
Not sure
No
Yes
0 5 10 15
Frequency
Not sure
No
Yes

Theme 3 using digital technology firm has expanded in
different markets
Q-3 With help of digital technology
firm is able to expand in different
markets or not?
Frequency
Yes 15
No 2
Not sure 3
Total 20 0
2
4
6
8
10
12
14
16
Frequency
Yes
No
Not sure
0
2
4
6
8
10
12
14
16
Frequency
Yes
No
Not sure

Theme 4 business function in Marks and Spencer benefited
due to implementation of technology
Q-4 which business function in Marks
and Spencer is highly benefited due to
implementation of technology?
Frequency
Marketing 7
Supply chain and Logistics 4
Production 8
R&D 1
Total 20 0 5 10
Frequency
R&D
Production
Supply chain and
Logistics
Marketing
0 5 10
Frequency
R&D
Production
Supply chain and
Logistics
Marketing

Theme 5 Marks and Spencer emerged as global brand and
created brand awareness in different markets
Q- 5 Is Marks and Spencer emerged
as global brand and created brand
awareness in different markets?
Frequency
Yes 16
No 3
Not sure 1
Total 20 0
2
4
6
8
10
12
14
16
Frequency
Yes
No
Not sure
0
2
4
6
8
10
12
14
16
Frequency
Yes
No
Not sure

Theme 6 Cost of product reduced due to globalization
Q-6 has there been reduction in cost
of product due to globalization?
Frequency
Yes 10
No 4
Not sure 6
Total 20
0 5 10 15
Frequency
Not sure
No
Yes
0 5 10 15
Frequency
Not sure
No
Yes

Theme 7 Organization identified needs of people in
different markets and develop products accordingly
Q- 7 Is Marks and Spencer able to
identify needs of people in different
markets and develop products
accordingly?
Frequency
Yes 11
No 4
Not sure 5
Total 20 0
2
4
6
8
10
12
Frequency
Yes
No
Not sure
0
2
4
6
8
10
12
Frequency
Yes
No
Not sure

THANK YOU