Research Project: Managing Cultural Diversity at Bentley Motors Ltd.

This research project examines the management of cultural diversity within Bentley Motors Ltd. The study investigates the impact of cultural diversity on the company's success and performance, exploring the concept of managing cultural diversity, and identifying strategies for effective implementation. The report includes an executive summary, introduction with aims, objectives, and research questions, a literature review covering key concepts and the benefits of cultural diversity, and a detailed research methodology section. Findings are presented and discussed, followed by conclusions, recommendations, and a reflection on the research process. The research utilizes a questionnaire to gather primary data, offering valuable insights into diversity management practices within the automotive industry, specifically focusing on Bentley Motors, and contributing to a broader understanding of workplace diversity and its influence on organizational outcomes. The project aims to provide practical recommendations for Bentley Motors to enhance its cultural diversity management strategies.

Research Project

Table of Contents
Research Topic: “Managing cultural diversity in the workplace”. A Research project on Bentleys
Motors Ltd.......................................................................................................................................1
Executive Summary.........................................................................................................................1
Chapter 1: Introduction....................................................................................................................1
1.1. Aim and objectives..........................................................................................................1
1.2. Rationale for choosing the topic......................................................................................2
1.3. Research questions..........................................................................................................2
Chapter 2: Literature review............................................................................................................2
Chapter 3: Research methodology...................................................................................................5
Chapter 4: Research findings and discussion...................................................................................9
4.1. Research findings............................................................................................................9
4.2. Discussion and interpretation........................................................................................11
4.3. Evaluation of research findings.....................................................................................19
Chapter 5: Conclusion and Recommendations..............................................................................19
5.1. Conclusion.....................................................................................................................19
5.2. Recommendations.........................................................................................................20
Chapter 6: Reflection.....................................................................................................................20
REFERENCES..............................................................................................................................21
Appendix 1: Questionnaire............................................................................................................22

Research Topic: “Managing cultural diversity in the workplace”. A Research
project on Bentleys Motors Ltd.
Executive Summary
The current research project is based in the topic of managing cultural diversity in the
workplace that has become vital for all orgnisation as the concept of cultural diversity ensures
presence of talented employees at workplace who belongs to diversified culture and background
thus, enhance the overall creativity and productivity of an organisation. The current investigation
is lead on Bentley Motors car Ltd that is famous British automotive brand headquarter of which
is situated in England, UK. The main purpose of current investigation consists of evaluating
about the impact lead by of managing cultural diversity in the workplace on success and
performance. Beside this, use of questionnaire is made to collect primary information for current
investigation along with leading effective conclusion and recommendation based on the findings
of current investigation.
Chapter 1: Introduction
1.1. Aim and objectives
Aim of Research
The main aim associated with current research project is, “To evaluate about the impact
lead by of managing cultural diversity in the workplace on success and performance of an
organisation”. A research work on Jack Barclay Bentley situated at 18 Berkeley Square,
Mayfair, London W1J 6AE, United Kingdom.
Objectives of research
The main objectives and purpose behind leding this investigation on Bentleys Motors Ltd
are listed as below:
 To study about the concept of managing cultural diversity.
 To evaluate about the impact lead by of managing cultural diversity in the workplace on
success and performance of Bentleys Motors Ltd.
 To determine the possible ways and strategies that could be adopted by Bentleys Motors
Ltd to ensure better management of cultural diversity.
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1.2. Rationale for choosing the topic
The section of topic of current investigation is viable as it ensures better information and
implication about the concept of managing cultural diversity that is a vital for an organisation to
have enhanced productivity and better success rate through leading hiring of more talent and
creative employees from different culture and background. Further, current investigation also
lead vital information about strategies to manage cultural diversity thus better coordination and
binding among diversified workforce can be achieved to accomplish desires goals in a better
way. Beside this, current topic also meet the educational aspects of researcher and also ensures
betterment in managerial skills thus also meet personal goals of researcher.
1.3. Research questions
The issues and research questions evaluated under current research project are as follows:
 What is meant by concept of managing cultural diversity?
 What impact is lead by of managing cultural diversity in the workplace on success and
performance of Bentleys Motors Ltd?
 What are the possible ways and strategies that could be adopted by Bentleys Motors Ltd to
ensure better management of cultural diversity?
Chapter 2: Literature review
A literature review is the a systematic procedure of the providing of the articles which
published through the reviewing within the presence of effective researcher (Reiche and et. al..,
2016). It helps to scrutinising the description off research specific creativity that contains the
objectives about research topic and analysation is bases on the conduction of questionnaire as
well as surveys in the formation of internal and external topic of research article. Within the
description of literature review is discussion regarding of making on the topic about impact of
culture diversity in the Bentley company (Wantzen and et. al, 2016).
A) To understand about the concept of the managing the cultural diversity
According to the Katie Sawyer, 2018. The basic propaganda about the cultural diversity which
performed in the organization or anywhere is having an motive to bring the equality in the
workplace or at where the individual wanted to enhanced it. Throughout the specification related
with cultural diversity is almost reduces the unwanted discrimination which happens in the
organization as well as the employees who are facing challenges during their superiors are
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making uncomfortable to not evaluating the better side of positive factor represents. As in
perspective of artificial company there should be instructed and having a mature understanding
about the objective to making implementation about to introduced the cultural diversity at
workplace as it improvised the policies related with working aspect as along it getting measured
and optimized in the sort of business environment. The cultural diversity provides the intangible
benefits towards the workforce by which it helps to enhanced to reach the objectives and bring
the better productivity (Rees and Smith eds., 2017). Apart from this it promotes the organisation
welfare allowances towards the employees work benefits as it depends upon the performances or
something efficient contribution for organisation Positive outcomes.
b) To making the interpretation about the influence of managing cultural diversity in
organization workplace that will brings the success in Bentley organization.
On the basis of the opinion of Victoria L Brescoll, 2011. On the basis of the company
outcomes and behaviour which fluctuates the major identity of cultural diversity in consideration
of the Bentley Company point of view where their manager and leaders are determined the
premises of positivity surrounded in their employees influence of job satisfaction as well as the
factor which helps to making their business and organisation brand name growth in the
competitive market through cultural diversity such as follows on behalf of some important
points:
 A Bentley company high compressed towards for not to promote the unhabitual aspect
for the behavior which allows to making the policies and norms in regards of Bentley
company compliances oriented helps by cultural diversity to be formed through the
cultural diversity (Barak, 2016).
 The role of employees get recognition in their proceeding of task assigned through which
cultural diversity supports to promote the equal opportunity to be allows the huge
effective level of participation in the Bentley organization point of view.
 To introducing the enhancement or in another words the virtue as in power of
globalisation can continues to breaks the barriers of cultures and the companies will take
the leverage with better intercultural relations and effective hiring practises in terms of
recruitment and selection.
 In the progression regarding with Economic globalisation is one of the driving forces of
cultural diversity at workplace, some of the types of the diversity in context of Education
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– where employees needs to educates as well experienced enough to achieve the
maximum growth. Generations: there is different factor generations specially
generations X is defines the millennials by which it provides the framework of the work
in different sort of criteria.
As the above highlight points is describes the factors of Cultural Diversity which driven in
the organisation to optimisation the positivity enhancement in the organisation through the
effective source of the positive influence outcomes will arises in the growth of Bentley
Company.
c) By having the consideration to possible ways and evaluation of strategies which has
could be adopted by the Bentley Company to making assure the better management of
cultural diversity.
According to the through and view of the Steve Morris, 2019. As per the situation get to
analyse in the persuasion of culture diversity accumulated in the organisation of Bentley
Company as they wanted to getting implementation of effective policies and which can make the
performance better to the employees as well as the productivity through performance mapping
by the factor of cultural diversity. The company Bentley has been evaluate the aspect of
diversity in many formation of situation based criteria as well as the managers of the
organisation need to analyse the first about gap factor in working segment or relationship factor,
to which cultural diversity helps to getting over to making better relation ship with employees
and manger where they can easily share their decision making featured thoughts along with
training basis programs introduced to implies through allotting the effective source of leader can
optimised the skills and knowledge as well as the prominent employee recruit from that program.
The strategy which formulated underneath of Bentley Company pursuing the continuous of
impact of Cultural Diversity are as follows:
 To reduce the major causes by conflicting interpretation of business ethics, procedure and
communication which arise the feedbacks, the conflicts arses due to the behaviour and
attitudes of workers and their peers during the work which can also be distraction point
with regards of job bonding or relationship (Driskill., 2018).
 The proceeding of work improvisation is must important through the factorisation of
Cultural diversity work in the background related within the planning, organising,
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directing, staffing and controlling by all these function an effective management proceeds
the organisational work.
Chapter 3: Research methodology
A procedure of the research methodology is highly facilitates about the set of particular
analysation about the method and assessment about the researcher which implies the expertise to
mapping and identify on the basis of the interpretation the optimum information which can be
assorting for a specific topic of research and making it reaching towards the outcomes through
by the effective knowledge through driven by researcher (Ferdman, 2017). As it formulate the
information of data related research is gathered and reaching up to the objectives to fulfilment of
research conclusion.
Research Philosophy
In this research it generates the featured of the data about related information is collected
from researcher as to making scrutinize and evaluate in the correct formation of the data
instrumental tools as in research. It allows the contains two kinds of research philosophy are:
Positivism: As in this segment of philosophy is utilised by researcher for the better
optimisation of predicting of the research outcomes. Positivism is also framed as the scientific
method which is not as much influenced through measured the researcher attribution.
Interpretivism: Through in this set of philosophy is states about the researcher who are
gathered to focus the collection of the precious formation of data related to research (Presbitero,
2016).
On the above research philosophy the researcher is keen to considered the Positivism
philosophy where it help to evaluate the prediction of the data information in regards of research
outcomes, while Interpretivism has been not considered where it only regulates to provide the
precious nature of data.
Research Approaches
In the description about the research approaches it fluctuates about the proper plan and
procedure as which is assorted by the expertise to making a particular strategic approach to get
research outcomes through gathering the resourceful data. This approach helps to provides the
systematic process of data collection which can easy for research to utilise it (Bove and Elia,
2017). There are two essential approaches are:
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Deductive: This nature of approach is optimise and measured by the researcher through
collecting the information on the basis of the hypothesis by getting the data is evaluated and
analysation apart from it.
Inductive: On the basis of this theory of approach it scrutinize the data which is
regulated through the merged within the new generating aspect of emerging data on somewhere
it provides the logical procedure of matter as per the ample of assumption to making corrective
conclusion accomplish .
By the discussion in research approach the researcher is been suitable selected the factor
of the Deductive approach where they wanted to evaluating the data information is utilisation for
the format of hypothesis as while inductive would not be determine as it will represent the data
merging in the context of the research outcomes.
Research Method:
The introduction of the research method is process to facilitates the organized plan of
conducting and reaching to objectives of any research (Price and Nelson, 2018). There are two
important research method are described below:
Qualitative Research: Through the assorting of this method it will generates the
detailed information data in terms of related research objective to getting the in depth knowledge
to scrutinize the behaviour and analyse the respondent of the purpose of research (Guzmán,
Roders and Colenbrander, 2017).
Quantitative Research: On the basis off the research method the researcher is assorting
the information is getting evaluate through the information about the data is gathered in numeric
terminology and highly monitored the participants behaviour on the basis of activities which
helps to finds the research positive outcomes
Through the above research method there is selection of the Quantitative research
method by researcher through getting the data representation in formation of arithmetic within
the facts and figure are considered to reflects the research outcomes fulfilled while not to
making the selection Qualitative research which will provide only the theoretical information
that will not optimum benefit towards the research conclusion.
Sources of the data Collection
In the conceptual as per the fundamental of representation of birth or evolution of data
information from where the researcher or expertise have actually collected.
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Primary Source: This segment of the resource of the data collected from the own hands
of efforts through which the information is scrutinise in the detailed description through own
efforts of the respective researcher. As it involves the significant aspects of the data which is
been assorted through the some sources of interviews, group discussion, public speaker seminar,
etc (Ozturk and Tatli, 2016).
Secondary Source: This nature of sources of data is been evaluated through making the
manging of the information about research data through other existence of documentation where
it actually prevails from the previous or past records of the data through some sort of resources
such as books and libraries, articles, past records facts and findings, internet etc.
As for the particular research there is use of both primary and secondary sources of data
collection made by researcher (Beugelsdijk, Kostova and Roth, 2017). By collection of data from
primary source there is set of questionnaires which is made with supports to the findings of
primary sources by facts and figures along with respondent behaviour analysation, on the other
hand the secondary data collecting is through the internet or websites information for the
research.
Gantt Chart
In the Gantt chart there is representation of resercah information through the graphical
horizontal way of objectives described through facts and findings are pre determined in the
implementation though the reaching of the conclusion factor in the effective way of sources
(Foronda and et. al., 2016).
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Sampling Method
It is having a method of describes about the researcher for assumption and identified the
pre determined facts and findings of the observation of areas on which the data is actually
considered to making the setting of considerable set of data. On the other background of the data
research there is highly optimisation of utilising of Simple Random Sampling, which elaborate
to opted the random sample size to making the examine about the data information as an
collects the majorly important featured of data.
Sampling Size: As the sampling size of this research is considered by researcher to opted
30 respondents as workforce from the company of Bentley automobile industry where to
gathering the objective information collection as in effective sources of way.
Instrument Used: On this agenda of the research is been measured to it objective by
utilisation of the instrument to collect the information related research topic through
Questionnaire.
Questionnaire : It is the formation of the written documentation where the set of
question is complied in the formation of related research topic. The questionnaire that is used
for data collection for current investigation is attached at the end of report under the head of
appendix 1.
Ethical Consideration
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Overall the research has been conducted as in safe hands where the researcher assures
that there is not having any negative influence motive to hurt any kind of personal intentions
where they had easily optimised their resources related to procurement of utilisation in the
research matter, along with the objective as well as information which has been scrutinized by
the approval through company guidelines and all data is been convinced by the employees of
Bentley Company to not be disclosed as it only proceeding for the research purpose to getting the
optimum outcomes.
Chapter 4: Research findings and discussion
4.1. Research findings
Use of following tables is made to present the research findings collected with the help of
below attached questionnaire:
Q1) Do you having any awareness regarding the interrelation
between managing cultural diversity in the workplace and
performance of an organisation?
Frequency
a) Yes 26
b) No 2
c) Neutral 2
Q2) Which one is the main reason behind ensuring proper
management of cultural diversity at the workplace of an
organisation?
Frequency
a) Ensures better growth opportunity 9
b) More creative workforce 7
c) Enhance awareness about diversified customers 8
d) Larger target market 6
Q3) What implication are you having regarding the importance of
managing cultural diversity in the workplace of Bentleys Motors
Ltd?
Frequency
a) Very Important 4
b) Important 24
c) Not Important 2
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