Research Project: EasyJet Airline Passenger Satisfaction Report

This report examines factors influencing passenger satisfaction with EasyJet, a low-cost airline. The study investigates the relationship between price, service quality, and overall customer satisfaction. The report highlights the importance of providing quality services at affordable prices, focusing on the impact of comfort, facilities, and travel time on passenger experience. Recommendations include improving comfort levels, offering necessary facilities, and optimizing routes to enhance satisfaction. The report also references existing research to support its findings. This research offers valuable insights into the airline industry and consumer behavior.

Research Project
Introduction
It will explain factors that influences mind of
passengers. In addition, study will describe
relationship between price and services with
satisfaction level of consumers.
Aim
“To identify factors that influence satisfaction
level of low cost airline passengers: A study on
EasyJet”
Objectives
 To explain features of low cost airlines
and services provided by EasyJet.
 To identify factors that impact on
satisfaction level of passengers of
easyJet.
 To determine relationship between price,
service quality and customer satisfaction.
Theme 3: low cost airlines need to be improved
If they improve their quality, comfort level for consumers then it will be
beneficial in improving satisfaction level of consumers.
Theme 1: Satisfaction level with low cost airline services of Easyjet.
From the above discussion it can be interpreted that low cost airlines are
able to provide quality services that can help in increasing satisfaction level
of customer to great extent.
Theme 2: Major factor which you consider before buying airline tickets
From the above discussion it can be interpreted that price and service
quality impact on the passengers mind. So low cost airlines such as Easyject
need to concentrate on providing quality services to passengers at
affordable prices.
Recommendations
 Easyject should improve comfort level for customers,
it should improve seats and should provide some other
facilities so that passengers can travel easily in low
cost airlines.
 Easyjet should pay attention on needs of consumer
and accordingly it should offer them facilities at
affordable rates. It should minimize travel time by
choosing short routes for travelling. This will support
in increasing satisfaction level of passengers
REFERENCES
Fageda, X. and et.al., 2017. Does market exit of a network airline
affect airline prices and frequencies on tourist
routes?. Tourism Management. 61. pp.465-471
Henrickson, K. E. and Wilson, W. W., 2016. The Convergence of
Low-Cost and Legacy Airline Operations. In Airline
Efficiency (pp. 355-375). Emerald Group Publishing
Limited.