Analyzing Customer Satisfaction: A Research Project on EasyJet Airline

This research report investigates customer satisfaction with EasyJet, a British low-cost airline. It aims to identify the impact of service quality on customer satisfaction through a thematic analysis. The objectives include evaluating the concept of customer satisfaction, investigating the importance of service quality in the airline industry, assessing the impact of EasyJet's services, and recommending ways to improve customer satisfaction. The thematic analysis identifies several themes, including customer satisfaction with EasyJet's services, the airline's ability to meet customer needs, the quality of services provided, factors impacting satisfaction, long-term customer loyalty, customer attraction, and the use of advertising for promotion. The report references studies on employee motivation and customer satisfaction in the airline industry, interview techniques, and research methodologies.

RESEARCH
PROJCT

Cover table
• Introduction
• Aims and objectives
• Thematic analysis
• References

INTRODUCTION
• Customer satisfaction has been considered as
marketing term which can be analysed or measures
how goods and services supplied by company in order
to meet basic needs and demand of people.
• The present report is based on EasyJet which is British
airline, operating under the low cost carrier model.

Aims and objectives
Aim: To identify the impact of best quality services of
EasyJet on customers’ satisfaction.
Objectives:
•To critically evaluate the concept of customer
satisfaction.
•To investigate the importance of best quality services
with in airline industries.
•To evaluate the impact of best quality services of
EasyJet on customers’ satisfaction.
•Recommend the ways to meet customer satisfaction.

Thematic analysis
In this chapter, researcher use information which person
collects from people through ask related question with
them. In this report investigator prepare thematic
analysis. In which person use all his efforts and prepare
different themes on several questions.

Theme 1: Numerous people are satisfied
with the quality services of Easy Jet.

Theme 2: Easy Jet can meet customer
needs and expectation.

Theme 3: Easy Jet provide quality services
to targeted customers?

Theme 4: Several factors having impact
on the customer satisfaction.

Theme 5: Numerous customer use
services of Easy Jet from long time.

Theme 6: Easy Jet able to attract large
number of customers.

Theme 7: Easy Jet is responsible to use
advertisement for promotion of its
services.