Research Skills for International Business: Amazon E-commerce Report

This report delves into the e-commerce strategies of Amazon, examining its business practices within the international market. The study explores the concept of e-commerce, identifies various strategies employed by Amazon to enhance customer relationships, and assesses the effectiveness of these strategies, particularly in building relationships with international customers. The report includes a background study of academic publications, outlines research questions, objectives, and analyzes different sources to address the research question. It also provides an in-depth analysis of both qualitative and quantitative data, with a focus on data collection methods, including interviews and focus groups. The report also provides a table which summarizes the journal with aim, objectives, philosophy, data collection and data analysis methods. The conclusion summarizes the findings and highlights the importance of customer experience and strategic website improvements. The report contributes to a deeper understanding of how e-commerce businesses, specifically Amazon, can optimize their strategies to meet customer needs and achieve business objectives.

Research Skills for
International
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SECTION A.....................................................................................................................................3
Background study of academic publication................................................................................3
Research question........................................................................................................................5
Research objectives.....................................................................................................................5
Analysis of different sources in order to address research question...........................................5
SECTION B.....................................................................................................................................7
SECTION C...................................................................................................................................14
Analysis of Qualitative data......................................................................................................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
8 Ways to Improve Ecommerce Customer Experience. 2020. [Online]. Available
through:<https://www.osiaffiliate.com/blog/8-ways-to-improve-ecommerce-customer-
experience/>...................................................................................................................................18

INTRODUCTION
International business refers to the all those organisation that is performing its
business activities in different part of the world (Cavusgil and et. al., 2014). It is
important to have required skills and capability in order to perform business activities at
international level. The research skill can be describe as the ability to collect qualitative
as well as qualitative data. This data and information will help in conducting business
activities in more appropriate and effective manner. International organisation will be
able to take better business decision on the basis of information collected. Chosen
company for this report is Amazon. This is one of the largest or leading e-commerce
company that is performing its business function in different part organisation. This
company was developed in 1994 and the founder of this organisation is Jeff Bezos.
Amazon company is dealing in dealing in e- commerce sector, could computing,
artificial intelligence, digital distribution and so on. This company is supplying its
products and services through digital platform and it has strong logistic supply chain.
This will helpful in timely delivery of products to customers The report includes
information about the study of topic. Different methods and approaches are used in
order to collect appropriate data and information.
MAIN BODY
SECTION A
Background study of academic publication
As per the view of Margaret Rouse (2020), E-commerce can be refer as a way of
buying as well as selling goods and services to customers. This is a effective platform though
which user can transmit data or funds with the use of electronic data and method (e-commerce
(electronic commerce), 2020). E commerce business process is useful in performing business to
business functions or business to consumer. This can also be describe as electronic commerce
that is helpful in conducting business operation with the use of new and innovative technology.
As per the views of Rocket Lawyer ( 2019), it has been determined that E- commerce
work very effective and efficiently for modern organisation. This will help in meeting with the
issues of traditional business as well as performing business activities in effective and efficient

manner (E-commerce, 2020). There are different types of E- commerce which includes business
to consumer, business to business, business to government, consumer to consumer. All of these
will help in conducting business activities in different manner as well as accomplishment of
objectives.
As per the views of Big Commerce essential (2020), it can be analysed that logistic play
a crucial role in performing business activities of E commerce. Logistic can be describe as a
management of various resources as well as raw material or finished goods (What is logistics and
how does it apply to ecommerce?, 2020). This function of organisation is helpful in transferring
of goods or products to targeted customers. Logistic function is more focused on storing as well
as shipping of data in order to earn profits for organisation. This function helps E commerce
business in effective management of inventory of products. This lead to timely transferring or
transporting product to potential customers.
As per the view of DMI daily digest ( 2019), There are various pros of E- commerce as
this will lead to achieve desired goals and objective of organisation. The benefit of E commerce
company is that it helps in covering larger market as well as attract more customers towards
organisation (WHAT ARE THE BENEFITS OF E-COMMERCE TO YOUR BUSINESS?,
2020). E-commerce business activities will help company in staying competitive as well as
gaining competitive advantage over other rival companies. Though this company is operate its
business function in global market area at very lower cost.
As per the views of Mangneto (2020), E- commerce will lead to have various negative
impact over business as well as its activities. Some of drawback of E- commerce on business
includes security issue, lack of privacy and dependence over internet (25 Advantages And
Disadvantages Of Ecommerce For Businesses, 2018). Conducting business operation
though electronic media and sources will lead business to make more dependent over internet.
This will lead to increase is issues of safety and security of data or important information.
Research question
How E- commerce business can enhance its business practices in order to meet with the
needs of customers?
Research Aim

To analyse the impact of E-commerce business strategies in order to build the better
relationship with international customer. A study on Amazon.
Research objectives
 To analyse the concept of E-commerce.
 To identify different strategies that can be implemented by E- commerce
company.
 To ascertain the effectiveness of E- commerce business strategies in order to
build direct relationship with international customers.
Analysis of different sources in order to address research question
As per the views of Tariehk Geter (2020), There are different ways though which
E- commerce company can improve customer experience. E- commerce companies are
able to provide its products and services 24* 7 as well as effective manner. This
strategies will lead to attract more customers as well as help in meeting with their
expectations. It is very important for Amazon company to improve its customer services
as well as develop strong relationship with customers. This company needs to focus on
increasing customer loyalty and develop more potential customers (8 Ways to Improve
Ecommerce Customer Experience, 2020). It has been analysed that online market in
changing very fast and E- commerce company needs to adopt these changes in order
to enhance business functions. This will help in achievement of desired objectives.
Different types of strategies that could be used by company with the motive of enhance
customer relationship.
 Improve website – It is essential for Amazon company to improve its website as
well as make it more creative. In E- commerce business website play a crucial
role in meet with the expectation of customer. Respective company needs to use
new and innovative technology in order to improve its website. This will lead to
attract more customers as well as increase sales of organisation.
 Minimize the hassles – Company which is dealing its business in E- commerce
sector will be providing its products and services though online platform or
website (Cerdin and Brewster, 2014). It is important that company is making
organisation as simple as possible. This will help in providing products and

services in effective manner. Respective company needs to focus in minimizing
the hassles so that customer can use its services.
As per the views of Laduram Vishnoi ( 2020), It has been analysed that it is
important for organisation to satisfy customers needs and requirement. This can be
considered as one of the best strategy to enhance business activities as well as develop
strong relationship with customers. Experience of customers play a crucial role in
performing business activities as well as attaining organisation objectives (13 Effective
Practices for Maximizing Your Ecommerce Customer Service, 2020). It is very important
that this company is using appropriate E- commerce strategies in order to develop
strong relationship with customers. Various strategies that with will help in E- commerce
company is mention below. Create a multichannel strategy – E- commerce is considered as a wide range
and includes different marketing channels that could be used by respective
company in order to meet with customer requirement. It is essential for this
company to use multichannel strategies in order to meet with customer
requirement. Offer live chat – This can be considered as effective method as thought this
business strategies respective company will be able to provide live solution or
support to business (Collis and Hussey, 2013). This will help in developing
customer relationships as well as meeting with customers needs.
 Enhance customer services – It is important for organisation to focus on the
needs and requirement of customers. E- commerce business needs to develop
its business strategy that will help in improve the services that is provided to
customers.
SECTION B
Title of the Journal
Aim Objectives Philosophy Data collection
methods
Data analysis
methods

To analyse the
impact of E-
commerce
business
strategies in order
to build the better
relationship with
international
customer.
 To
analyse
the
concept
of E-
commerc
e.
 To
identify
different
strategies
that can
be
implemen
ted by E-
commerc
e
company.
 To
ascertain
the
effectiven
ess of E-
commerc
e
business
strategies
in order
to build
direct
relationsh
There are
different
philosophy that
could be used
by researcher in
order to conduct
business
activities in
effective and
efficient manner
(Coviello, 2015).
Different types
of research
philosophy are
mention below
in detail.
Positive
Vs
Interpretivisim
– Both of these
philosophy are
very different
from each other
and they show
the relationship
of society and
individual in
different
manner.
Positive state
that society
There are
various methods
of data
collection that
will help
researcher to
gather
information.
Interview – This
includes that
method of
collecting data
from a small
group or
individual. In
this method
interviewer will
ask appropriate
questions to
interview in
order to collect
information.
Focus group –
This is
considered as
method of
collecting
primary data.
Through this
method
respective
Quantitative :
Descriptive
analysis – This
refers to the in
detailed
information
about the
collected data.
This analysis is
helpful in
providing
complete detail
and information.
It includes
different
methods such
as mean, mode,
median,
percentage,
frequency and
range. All of
these methods
are mention
below.
 Mean –
This is
refer as
the
average
of data

ip with
internatio
nal
customer
s.
shapes
individuals
where as
interpretivisim
believes that
individuals are
responsible for
shaping society.
In positivism
quantitative
methods are
used where as
in qualitative
method.
Induction Vs
Deduction –
Deductive
approach is
considered as
most general as
well as specific.
It is included as
top down
approach and it
includes theory
as the first step
and then
hypothesis,
observation and
confirmation.
company be
able to get
deeper
information and
knowledge
about the topic.
This method
includes data
collection which
is numerical
based.
Experiment –
This is effective
method of
collecting and
gathering
information by
conducting an
experiment
(Hair, Page and
Brunsveld,
2019). It is refer
as a controlled
study in which
researcher will
try to collect
data. This
method will
provide in
appropriate
information
set.
Mean will
help in
calculatin
g the
average
of all the
data
collected.
 Mode –
This can
be
describe
as the
number
which is
most
common
number
in the set
of data.
Mean
can be
calculate
d as
selecting
the
number
which
appear
most of

Where as
inductive
reasoning
approach is
considered as a
way of moving
specific
observation. It
includes bottom
up approach.
This process
includes
observation,
pattern,
tentative
hypothesis and
theory.
Qualitative Vs
Quantitative –
Both of these
methods are
considered as
effective method
as it helps in
collecting
different type of
data. Qualitative
research
method is
majorly
which is
collected though
experiment.
Case study –
This method
can be describe
as a process of
collecting
method that is
used by
understanding
as well as
examine the
contemporary
real life situation
(Jackling and
Natoli, 2015).
Case study
method of data
collection is
includes in
qualitative
research
methods.
Action
research – This
can be refer as
the process of
data collection
as this include
various steps
the time.
 Median –
This can
be define
as the
middle
from the
set or
range of
number.
This is
helpful in
calculatin
g the
middle
number
of the
data.
 Percenta
ge – This
refers to
the rate
or
number
that is
expresse
d as the
number
out of
100.
 Frequen

concerned with
understanding
of human
behaviour as
well as in
detailed
information.
Quantitative is
used to collect
numerical data
which can be
represented in
the form of
number as well
as statistics.
such as
identification of
topic, collect
data, analysing
data, conducting
action plan and
so on.
Survey –
Survey is
considered as
method of data
collection as in
this respective
company will be
collecting
information as
well as view
points of
respondents
(Killing, 2013).
In this method
researcher
needs to
develop
effective
questioner in
order to collect
data from
respondent.
Grounded
theory – This
cy –
Frequenc
y can be
describe
as rate
though
which
particular
data
occurs
over a
period of
time.
 Range –
This can
be
describe
as a set
of
different
data or
things
which are
of
general
type.
Inferential
analysis -
 Correlati
on – This
can be

can be define as
a systematic
methodology
that includes
construction of
different
theories with the
motive of
collecting
appropriate data
and information.
Through this
method
researcher will
be able to
collect relevant
as well as
appropriate
information.
In order to
collect data for
this research
interview
questions has
been
developed.
define as
the
interrelati
on or
interdepe
ndence
between
the
variable
quantities
.
Correlatio
n is
helpful in
measurin
g the
degree in
which
different
securities
move
towards
other.
 Regressi
on – This
can be
refer as a
statistical
form that
is used
for

measurin
g the
data
which is
related to
finance,
investing
as well
as other
data
(Kirsten,
2013).
This is
helpful in
represent
ing the
relationsh
ip
between
different
variables.
Qualitative
 Content
analysis
– This
refer to
the
method
of
research

that
includes
step by
step
guide
that help
in
analysing
the
content.
 Framew
ork
analysis
– This
can be
define as
a
qualitativ
e method
that is
helpful in
analysing
different
frame
works
that could
be used
by
research
er in
order to

collect
data.
SECTION C
Analysis of Qualitative data
This type of data can be describe as qualities or characteristics of something.
Qualitative data can be describe as a data which is useful for collecting as well as
gathering non numerical data. There are different ways through which a researcher can
use or collect qualitative data. It includes observation, experiments, survey questioner
and many more (Rugman, 2013). The data or information that is collected though the
qualitative data cannot be measured the attributes or its properties in the form of
number. Research can collect qualitative data by observing as well as recording the
data of observations. This type of data can be arranged in appropriate manner as well
as used in correct way. There are various benefits as well as drawbacks which are
associated collection of qualitative data.
Benefits of qualitative data
 Include great detail – Qualitative data is collected though different methods as
this help in performing collecting data and information in correct manner
(Rushton and Lahlafi, 2013). These methods will help in collecting data with
appropriate detail and information. This method will help in collecting in depth
detail about the topic.
 Bases on observation or human experience – The benefit of collecting data
though qualitative method is that it is based on experience of human or
observation of data. Through this methods research will be able to collect more
relevant data.
Drawback of qualitative data
Difficult process - It is every difficult for researcher to collect qualitative data as
it required company information as well as detail about the topic (Shabbir and et. al.,
2017). It is essential that the research have complete knowledge and understand to
collect data about the topic in order to use in it effective manner.

Time consuming – Qualitative data is considered as a very time consuming
process as it includes high quality and relevant data about the topic. For collecting
appropriate and relevant information though qualitative data researcher will be required
more time as compare to quantitative data.
Interview questions
What is the basic meaning of e-commerce?
In my views, E- commerce can be describe as way of conducing business
activities with the use of electronic media. This is a business process which includes
selling and purchasing of products and services with the use of digital media. In E-
commerce all business activities and functions are conducted with the use of electronic
media.
What are the major applications of e-commerce?
There are various application of E- commerce and it can be majorly classified
into six different parts. This includes B2B, B2C, C2C, C2B, B2A. C2A. In B2B business
is performing its function as well as transaction for other business. In B2C, business is
conducting its functions for customers, where as in C2C, transaction process occur
between different customers. In C2B, customer is conducting transaction to business
where as in B2A, business transaction occur between government and business. In
C2A customer to administration transaction occur.
What are the major benefits of e-commerce?
I believe that E- commerce is very beneficial for organisation as this will help in
conducting business activities at different part of the world. Through this organisation
will be able to attract more customer as well as increase business activities. E-
commerce will lead to increase sales and profits of organisation.
What are the possible drawbacks of e-commerce?
There are some drawback of E-commerce which will lead to have impact
business. E-commerce business are conducted with the help of internal as well as

electronic tools. This will lead to reduce security as well as safety of data. Security and
lack of privacy is considered as motor drawback of E- commerce.
Based on your evaluation, does e-commerce changing consumer’s buying behaviours
frequently?
Yes E- commerce has changed the behaviours of customer. As previously
customer have to move out for purchase products and they have to buy product from
physical store. With the introduction of E-commerce businesses customer buying
behaviour is changed to online purchase of products.
Section D
Collection and analysis of Quantitative data.
It is recognised as the value of specific data which can be counted and easily
interpreted in order to gain the desired favourable numbers. In research it is very
important for the research to apply the best possible techniques so that quantitative
data can be collected and beneficial decision (Shabbir and et. al., 2017). This primarily
includes the computation of frequencies of factors ant the actual variation among these
variables. In general, it is stated that there this method is commonly linked with
determining the evidence that are either support the research hypothesis which have
been developed with research topic. In the context of above investigation topic
questionnaire method is used which support in collecting specific finding and
defining the key information to important stakeholder. It is very obvious to pick a sample
which is reflective for the sample population to really draw meaningful conclusions for
research topic. There have been two kinds of approaches of sampling such as
Probability sampling and Non-probability sampling. In regard to complete the above
research Probability sampling is used under which random sample are selected which
allows for making statistical inferences about the whole group.
Descriptive analysis gives information about simple data quality and involves
descriptive statistics like average range, frequency and minimum. This also requires
correlation coefficients measurements such as median, mean, mode and standard
deviation (Shuayto, 2013). To complete a concise variable metrics, it is necessary to
determine the calculation scale. For example, there will never be a mean or a median

nominal variable ranking, so that the definitions are differing accordingly. In
circumstances in which outcomes should not be simplified to the population, descriptive
statistics are sufficient. Data Envelopment Evaluation is a method of output
measurement that had to compare the results of an organisation's similar models.
The specific characteristics of the information in sample are represented by descriptive
statistics. They give a proper description of the test and the behaviour. These form the
foundation of almost all quantitative statistical analysis, along with basic graphical
analyses. Since it is important to interpret quantitative data objectively, the analysis is
most certainly comprehensive. In general, descriptive statistics are different from
inferential. One can simply describe what is and what data suggests with descriptive
statistics. So it can be stated that Many analysis cases involve personal bias, that
contributes to inaccurate results. The emotional prejudice is considerably reduced
according to the empirical value of quantitative data (Simuth, 2015). To reach results
which go beyond specific knowledge alone by means of inferential statistics. For
example, one can utilize inferential statistics to attempt to deduce what people might
believe from the sample data. Similarly, by using inferential statistics to judge the
likelihood of a reliable difference among groups, which might have occurred at random
in this studies. In order to conduct the regression and correlation analysis on the
selected topic research arrange the data in the SPSS so that accurate results can be
founded. A correlation analysis method tests a connection among two parameters
without influencing any of them by the researchers. Whenever is required to want learn
one calculated factor which is related to a certain measuring variables then linear
regression or correlation is used for better results. Trend analysis seems to be a
multiple linear regression which allows for quantitative data gathered across a
significant period of time to be analysed. This is being implemented by the researcher to
draw correct results in the meanwhile. It is forms of statistical analysis allows gain
insight on system fluctuates within a time period and to consider factors that remain
unaffected, taking into account one aspect (Verbeke, 2013). The connection among the
two decimal factors, the X and the Y, is measured by the correlation that would always
remain in the value of -1.0 and 1.0. Formula of a form Y = a + bX refers to X and Y in
simple mathematical regression. For example, regression implies, for example the

doses or the temperature setting, that X is fixed without any error. X and Y are usually
random factors with their correlation. In a linear regression of the y-dependent variable,
the formula used for representing the relation between y and x, is y= a0 + a1x + k.
under which a0and a1 are designated as the variables of the model, and is a
deterministic correction term which refers to the variation in y which the linear
connection that cannot demonstrate.
Time series analysis is a computational method that works with information or pattern
analysis from time series (Simuth, 2015). Time series knowledge indicates that the data
is accessible in a variety of different times or frames. Under this method the data is
regarded under 3 basic types such as time series data, cross sectional data and pooled
data. It basically shows the average value of the sequence that gradually increases over
a timespan; as previous results build up as well as the values climb to infinity, then the
sum is not stationary. In the analysis of trends and patterns, related with the seasonal
behaviour of people towards online shopping the method uses historical information to
predict future forecasts. It is normal to watch protection rates for a period of time in
investment. The data improvements caused by changes in a parameter are determined
simultaneously. As an example, changes in share price could be documented via time
series analysis based on a financial parameter such as the unemployment rate.
CONCLUSION
From the above report it can be concluded that it is essential that researcher
have appropriate skills in order to collect data as well as use it. This will help in
performing business activities at international level. It is very important for researcher to
collect data and gather appropriate data in order to perform business functions at
international level.

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