Research Skills for International Business: Amazon E-commerce Report

This report delves into the e-commerce strategies of Amazon, examining its business practices within the international market. The study explores the concept of e-commerce, identifies various strategies employed by Amazon to enhance customer relationships, and assesses the effectiveness of these strategies, particularly in building relationships with international customers. The report includes a background study of academic publications, outlines research questions, objectives, and analyzes different sources to address the research question. It also provides an in-depth analysis of both qualitative and quantitative data, with a focus on data collection methods, including interviews and focus groups. The report also provides a table which summarizes the journal with aim, objectives, philosophy, data collection and data analysis methods. The conclusion summarizes the findings and highlights the importance of customer experience and strategic website improvements. The report contributes to a deeper understanding of how e-commerce businesses, specifically Amazon, can optimize their strategies to meet customer needs and achieve business objectives.

Research Skills for
International
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SECTION A.....................................................................................................................................3
Background study of academic publication................................................................................3
Research question........................................................................................................................5
Research objectives.....................................................................................................................5
Analysis of different sources in order to address research question...........................................5
SECTION B.....................................................................................................................................7
SECTION C...................................................................................................................................14
Analysis of Qualitative data......................................................................................................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
8 Ways to Improve Ecommerce Customer Experience. 2020. [Online]. Available
through:<https://www.osiaffiliate.com/blog/8-ways-to-improve-ecommerce-customer-
experience/>...................................................................................................................................18

INTRODUCTION
International business refers to the all those organisation that is performing its
business activities in different part of the world (Cavusgil and et. al., 2014). It is
important to have required skills and capability in order to perform business activities at
international level. The research skill can be describe as the ability to collect qualitative
as well as qualitative data. This data and information will help in conducting business
activities in more appropriate and effective manner. International organisation will be
able to take better business decision on the basis of information collected. Chosen
company for this report is Amazon. This is one of the largest or leading e-commerce
company that is performing its business function in different part organisation. This
company was developed in 1994 and the founder of this organisation is Jeff Bezos.
Amazon company is dealing in dealing in e- commerce sector, could computing,
artificial intelligence, digital distribution and so on. This company is supplying its
products and services through digital platform and it has strong logistic supply chain.
This will helpful in timely delivery of products to customers The report includes
information about the study of topic. Different methods and approaches are used in
order to collect appropriate data and information.
MAIN BODY
SECTION A
Background study of academic publication
As per the view of Margaret Rouse (2020), E-commerce can be refer as a way of
buying as well as selling goods and services to customers. This is a effective platform though
which user can transmit data or funds with the use of electronic data and method (e-commerce
(electronic commerce), 2020). E commerce business process is useful in performing business to
business functions or business to consumer. This can also be describe as electronic commerce
that is helpful in conducting business operation with the use of new and innovative technology.
As per the views of Rocket Lawyer ( 2019), it has been determined that E- commerce
work very effective and efficiently for modern organisation. This will help in meeting with the
issues of traditional business as well as performing business activities in effective and efficient

manner (E-commerce, 2020). There are different types of E- commerce which includes business
to consumer, business to business, business to government, consumer to consumer. All of these
will help in conducting business activities in different manner as well as accomplishment of
objectives.
As per the views of Big Commerce essential (2020), it can be analysed that logistic play
a crucial role in performing business activities of E commerce. Logistic can be describe as a
management of various resources as well as raw material or finished goods (What is logistics and
how does it apply to ecommerce?, 2020). This function of organisation is helpful in transferring
of goods or products to targeted customers. Logistic function is more focused on storing as well
as shipping of data in order to earn profits for organisation. This function helps E commerce
business in effective management of inventory of products. This lead to timely transferring or
transporting product to potential customers.
As per the view of DMI daily digest ( 2019), There are various pros of E- commerce as
this will lead to achieve desired goals and objective of organisation. The benefit of E commerce
company is that it helps in covering larger market as well as attract more customers towards
organisation (WHAT ARE THE BENEFITS OF E-COMMERCE TO YOUR BUSINESS?,
2020). E-commerce business activities will help company in staying competitive as well as
gaining competitive advantage over other rival companies. Though this company is operate its
business function in global market area at very lower cost.
As per the views of Mangneto (2020), E- commerce will lead to have various negative
impact over business as well as its activities. Some of drawback of E- commerce on business
includes security issue, lack of privacy and dependence over internet (25 Advantages And
Disadvantages Of Ecommerce For Businesses, 2018). Conducting business operation
though electronic media and sources will lead business to make more dependent over internet.
This will lead to increase is issues of safety and security of data or important information.
Research question
How E- commerce business can enhance its business practices in order to meet with the
needs of customers?
Research Aim

To analyse the impact of E-commerce business strategies in order to build the better
relationship with international customer. A study on Amazon.
Research objectives
 To analyse the concept of E-commerce.
 To identify different strategies that can be implemented by E- commerce
company.
 To ascertain the effectiveness of E- commerce business strategies in order to
build direct relationship with international customers.
Analysis of different sources in order to address research question
As per the views of Tariehk Geter (2020), There are different ways though which
E- commerce company can improve customer experience. E- commerce companies are
able to provide its products and services 24* 7 as well as effective manner. This
strategies will lead to attract more customers as well as help in meeting with their
expectations. It is very important for Amazon company to improve its customer services
as well as develop strong relationship with customers. This company needs to focus on
increasing customer loyalty and develop more potential customers (8 Ways to Improve
Ecommerce Customer Experience, 2020). It has been analysed that online market in
changing very fast and E- commerce company needs to adopt these changes in order
to enhance business functions. This will help in achievement of desired objectives.
Different types of strategies that could be used by company with the motive of enhance
customer relationship.
 Improve website – It is essential for Amazon company to improve its website as
well as make it more creative. In E- commerce business website play a crucial
role in meet with the expectation of customer. Respective company needs to use
new and innovative technology in order to improve its website. This will lead to
attract more customers as well as increase sales of organisation.
 Minimize the hassles – Company which is dealing its business in E- commerce
sector will be providing its products and services though online platform or
website (Cerdin and Brewster, 2014). It is important that company is making
organisation as simple as possible. This will help in providing products and

services in effective manner. Respective company needs to focus in minimizing
the hassles so that customer can use its services.
As per the views of Laduram Vishnoi ( 2020), It has been analysed that it is
important for organisation to satisfy customers needs and requirement. This can be
considered as one of the best strategy to enhance business activities as well as develop
strong relationship with customers. Experience of customers play a crucial role in
performing business activities as well as attaining organisation objectives (13 Effective
Practices for Maximizing Your Ecommerce Customer Service, 2020). It is very important
that this company is using appropriate E- commerce strategies in order to develop
strong relationship with customers. Various strategies that with will help in E- commerce
company is mention below. Create a multichannel strategy – E- commerce is considered as a wide range
and includes different marketing channels that could be used by respective
company in order to meet with customer requirement. It is essential for this
company to use multichannel strategies in order to meet with customer
requirement. Offer live chat – This can be considered as effective method as thought this
business strategies respective company will be able to provide live solution or
support to business (Collis and Hussey, 2013). This will help in developing
customer relationships as well as meeting with customers needs.
 Enhance customer services – It is important for organisation to focus on the
needs and requirement of customers. E- commerce business needs to develop
its business strategy that will help in improve the services that is provided to
customers.
SECTION B
Title of the Journal
Aim Objectives Philosophy Data collection
methods
Data analysis
methods

To analyse the
impact of E-
commerce
business
strategies in order
to build the better
relationship with
international
customer.
 To
analyse
the
concept
of E-
commerc
e.
 To
identify
different
strategies
that can
be
implemen
ted by E-
commerc
e
company.
 To
ascertain
the
effectiven
ess of E-
commerc
e
business
strategies
in order
to build
direct
relationsh
There are
different
philosophy that
could be used
by researcher in
order to conduct
business
activities in
effective and
efficient manner
(Coviello, 2015).
Different types
of research
philosophy are
mention below
in detail.
Positive
Vs
Interpretivisim
– Both of these
philosophy are
very different
from each other
and they show
the relationship
of society and
individual in
different
manner.
Positive state
that society
There are
various methods
of data
collection that
will help
researcher to
gather
information.
Interview – This
includes that
method of
collecting data
from a small
group or
individual. In
this method
interviewer will
ask appropriate
questions to
interview in
order to collect
information.
Focus group –
This is
considered as
method of
collecting
primary data.
Through this
method
respective
Quantitative :
Descriptive
analysis – This
refers to the in
detailed
information
about the
collected data.
This analysis is
helpful in
providing
complete detail
and information.
It includes
different
methods such
as mean, mode,
median,
percentage,
frequency and
range. All of
these methods
are mention
below.
 Mean –
This is
refer as
the
average
of data

ip with
internatio
nal
customer
s.
shapes
individuals
where as
interpretivisim
believes that
individuals are
responsible for
shaping society.
In positivism
quantitative
methods are
used where as
in qualitative
method.
Induction Vs
Deduction –
Deductive
approach is
considered as
most general as
well as specific.
It is included as
top down
approach and it
includes theory
as the first step
and then
hypothesis,
observation and
confirmation.
company be
able to get
deeper
information and
knowledge
about the topic.
This method
includes data
collection which
is numerical
based.
Experiment –
This is effective
method of
collecting and
gathering
information by
conducting an
experiment
(Hair, Page and
Brunsveld,
2019). It is refer
as a controlled
study in which
researcher will
try to collect
data. This
method will
provide in
appropriate
information
set.
Mean will
help in
calculatin
g the
average
of all the
data
collected.
 Mode –
This can
be
describe
as the
number
which is
most
common
number
in the set
of data.
Mean
can be
calculate
d as
selecting
the
number
which
appear
most of

Where as
inductive
reasoning
approach is
considered as a
way of moving
specific
observation. It
includes bottom
up approach.
This process
includes
observation,
pattern,
tentative
hypothesis and
theory.
Qualitative Vs
Quantitative –
Both of these
methods are
considered as
effective method
as it helps in
collecting
different type of
data. Qualitative
research
method is
majorly
which is
collected though
experiment.
Case study –
This method
can be describe
as a process of
collecting
method that is
used by
understanding
as well as
examine the
contemporary
real life situation
(Jackling and
Natoli, 2015).
Case study
method of data
collection is
includes in
qualitative
research
methods.
Action
research – This
can be refer as
the process of
data collection
as this include
various steps
the time.
 Median –
This can
be define
as the
middle
from the
set or
range of
number.
This is
helpful in
calculatin
g the
middle
number
of the
data.
 Percenta
ge – This
refers to
the rate
or
number
that is
expresse
d as the
number
out of
100.
 Frequen

concerned with
understanding
of human
behaviour as
well as in
detailed
information.
Quantitative is
used to collect
numerical data
which can be
represented in
the form of
number as well
as statistics.
such as
identification of
topic, collect
data, analysing
data, conducting
action plan and
so on.
Survey –
Survey is
considered as
method of data
collection as in
this respective
company will be
collecting
information as
well as view
points of
respondents
(Killing, 2013).
In this method
researcher
needs to
develop
effective
questioner in
order to collect
data from
respondent.
Grounded
theory – This
cy –
Frequenc
y can be
describe
as rate
though
which
particular
data
occurs
over a
period of
time.
 Range –
This can
be
describe
as a set
of
different
data or
things
which are
of
general
type.
Inferential
analysis -
 Correlati
on – This
can be

can be define as
a systematic
methodology
that includes
construction of
different
theories with the
motive of
collecting
appropriate data
and information.
Through this
method
researcher will
be able to
collect relevant
as well as
appropriate
information.
In order to
collect data for
this research
interview
questions has
been
developed.
define as
the
interrelati
on or
interdepe
ndence
between
the
variable
quantities
.
Correlatio
n is
helpful in
measurin
g the
degree in
which
different
securities
move
towards
other.
 Regressi
on – This
can be
refer as a
statistical
form that
is used
for

measurin
g the
data
which is
related to
finance,
investing
as well
as other
data
(Kirsten,
2013).
This is
helpful in
represent
ing the
relationsh
ip
between
different
variables.
Qualitative
 Content
analysis
– This
refer to
the
method
of
research