Research Proposal: Influence of Covid-19 on Employee Turnover

This research proposal investigates the impact of Covid-19 on employee turnover within the context of ASDA, a retail company. The report begins with a working title and identifies the management problem, emphasizing the importance of employees and the challenges of employee turnover. Th...Read More

Research methods

Table of Contents
1. Working Title...............................................................................................................................3
2. The management or business problem.........................................................................................3
3. Useful peer reviewed article........................................................................................................4
4. Proposed primary research...........................................................................................................5
REFERENCES ...............................................................................................................................8

1. Working Title
“To identify the influence of Covid-19 on the employee turnover rate of a company”. A
study on Asda
2. The management or business problem
Management problem
In every type of business, employees are one of the important assets because they carry
out various roles and responsibilities. In an organisation, there are many reasons that influence an
employee to leave the current company and switch to another organisation (Mayorova, 2019).
The main reason that make an employee to leave their current organisation is company's in-
efficiency of identifying needs and requirements of employees. Thus, company faces issue in
determining needs and requirements of employees and developing competitive benefit plan in
comparison of competitors. Thus, this creates mind-set among employees that they are not
getting importance for their work and hence, leave their current working organisation.
Research aim
“To identify the influence of Covid-19 on the employee turnover rate of a company”. A
study on ASDA
Research objectives
 To gain knowledge about concept and importance of employee turnover within a
company.
 To determine the challenges or issues faced by ASDA due to employee turnover within a
company.
 To examine the various strategies adopted by ASDA to decline the rate of employee
turnover within a company.
Research questions
 Explain the concept and importance of employee turnover within a company?
 What are the challenges or issues faced by ASDA due to employee turnover within a
company?
 What are the various strategies adopted by ASDA to decline the rate of employee
turnover within a company?
Purpose of the research

The main motive of doing the current investigation is to record in-depth insights about
the reasons of employee turnover in an organisation (Bamfo, Dogbe and Mingle, 2018). This
report shows that how these reasons influence an employee to switch it to another company by
leaving the current one. It also gives detailed data about the strategies adopted by company for
declining the rate of employee turnover within an organisation.
Background to the research
The current organisation has focused over retail industry because it is one of the
industries which is mainly dependent over employees. Thus, under retail industry, ASDA is
chosen as an organisation. It is being determined that in retail industry, employees are leaving
the organisation (Ayodele, Chang-Richards and González, 2020). For identifying the causes of
employee turnover, this investigation is conducted. With this investigation, managers and leaders
of company will benefit as they can learn about various strategies through which employee
turnover could be reduced (Abel, Tenreyro and Thwaites, 2018).
3. Useful peer reviewed article
What is the concept of employee turnover within a company?
According to Panzone, Larcom and She, (2021), employee turnover is defined as the
number of employees those are leaving the organisation over a certain period of time. This
includes the people those voluntarily leaves the organisation and those who are fired. There are
different reasons of employee turnover within an organisation such as lack of employee
recognition, negative organisational culture, lack of employment flexibility, poor learning
opportunities for employees and inappropriate remuneration and benefits (Kline and Lewis,
2019). Employee turnover within an organisation is considered as the negative element which is
needed to be removed.
What are the challenges or issues faced by Asda due to employee turnover within a company?
According to the viewpoint of Panzone, Larcom and She, (2021), this can be analysed
that there are various challenges which are being faced by the organisation due to high employee
turnover and these will create negative element for the organisation. Due to high employee
turnover dissatisfaction among employees can be seen so that decreased employee engagement
will be seen among employees. When employee turnover within a workplace is high then the
company will loose experienced and valuable resources from the organisation in which team's
ability can be lost.

According to Kang and Sung, (2019), employee morale can be decreased as due to high
employee turnover in the organisation as in employees are not able to compete with each other.
The employee turnover would result into decreased organisation productivity as recruitment cost
for recruiting new employee will increase. Businesses with high employee turnover would face
issues in employee morale and employee involvement into the organisational activities.
Employee turnover is the biggest issue for the organisation which is needed to be mitigated so
that business reputation can be managed and the same time customer satisfaction can also be
increased.
What are the various strategies adopted by Asda to decline the rate of employee turnover
within a company?
According to Pandey, Singh and Pathak, (2019), there are various strategies that can be
used by the organisation in order to deal with the issue of employee turnover at workspace. Some
of the strategies are elaborated as under:
Offering of flexible workplace: An employee will leave job in such circumstances in which
they are not satisfied so that by offering flexible workplace their retention can be increased so
that business proficiency can be increased as well. By giving flexible workplace solution to
employees this will be easier for them to manage their working and maintain work life balance
accordingly.
Hiring of right resources: In order to minimise employee turnover this is needed by the
organisation that to hire right resources so that operational cost can be saved and used at proper
place (Wannakrairoj and Velu, 2021). On the other hand, with the help of hiring of appropriate
candidate this could be helpful for the organisation that to manage their training and
development sessions in profitable manner.
4. Proposed primary research
Research methodology is a procedure of identifying, selecting and analysing the
information in systematic manner in order to achieve the research aims and objective (Basias and
Pollalis, 2018). It mainly includes various methods which helps researcher to conduct the
investigation in effective and efficient way such as research philosophy, research choice,
approach, strategy, time horizon, design and many others.
Research philosophy:

Research philosophy is a set of beliefs and principles which researcher use in order to
know the type of information required to complete the research. It is mainly categorised into two
different forms such as positivism and interpretivism. In the present investigation, the chosen
research philosophy is positivism philosophy (Rutberg and Bouikidis, 2018). The purpose behind
selecting positivism philosophy is that it provides quantitative information in appropriate
manner. Investigator selects fresh data that shows the current pattern and trends that occurs
within market.
Research approach:
Research approach is a process which is used by researcher in order to test theories
according to the collected information. The two different types of research approach are
inductive and deductive approach. Within the existing research, the chosen method is deductive
approach (Rinjit, 2020). Researcher choose deductive approach as it defines the relationship
between two variables efficiently. While choosing the deductive approach, there will be low risk
of testing the theories as it helps in measuring the hypothesis according to the numerical
information.
Research strategy:
Research strategy is classified in many different parts including systematic literature
review, experimental research, survey, action research and many others (Mohajan, 2018).
According to the present research, the selected strategy for this investigation will be survey
strategy as it provides quantitative information from large number of participants.
Data collection:
The two different types of data collection method are primary and secondary data
collection method. In the current research, researcher lay emphasis on choosing both the data
collection method (Budianto, 2020). The primary data is used by investigator to collect fresh
information whereas secondary data collection is chosen by researcher for gathering second hand
information related to the chosen topic. For accumulating primary information researcher will
choose questionnaire but for collecting secondary data books, articles and newspaper are used by
investigator.
Sampling:
The two types of sampling method are probability and non-probability sampling.
Researcher will choose probability sampling as it provides equal chance to respondents to share

their opinion (Mertler, 2019). It generally helps in selecting valuable information from the
chosen respondents due to which researcher show their dependence on probability sampling
method. For the current research the researcher will choose probability sampling in which 30
managers are selected.
Back up plan:
The back up plan which can be used by investigator is choosing qualitative research
method as it helps in providing information in terms of words and also provide detailed
information related to the chosen topic (Dźwigoł and Dźwigoł-Barosz, 2018). Investigator can
focus on choosing interview method for collecting and gathering information related to the
current study.

REFERENCES
Books and Journals
Abel, W., Tenreyro, S. and Thwaites, G., 2018. Monopsony in the UK. Available at SSRN
3270944.
Ayodele, O.A., Chang-Richards, A. and González, V., 2020. Factors affecting workforce
turnover in the construction sector: A systematic review. Journal of Construction
Engineering and Management, 146(2), p.03119010.
Bamfo, B.A., Dogbe, C.S.K. and Mingle, H., 2018. Abusive customer behaviour and frontline
employee turnover intentions in the banking industry: The mediating role of employee
satisfaction. Cogent Business & Management, 5(1), p.1522753.
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business & technology:
Justifying a suitable research methodology. Review of Integrative Business and
Economics Research, 7, pp.91-105.
Budianto, A., 2020. Legal Research Methodology Reposition in Research on Social
Science. International Journal of Criminology and Sociology, 9, pp.1339-1346.
Dźwigoł, H. and Dźwigoł-Barosz, M., 2018. Scientific research methodology in management
sciences. Financial and credit activity problems of theory and practice, 2(25), pp.424-
437.
Kang, M. and Sung, M., 2019. To leave or not to leave: the effects of perceptions of
organizational justice on employee turnover intention via employee-organization
relationship and employee job engagement. Journal of Public Relations Research, 31(5-
6), pp.152-175.
Kline, R. and Lewis, D., 2019. The price of fear: estimating the financial cost of bullying and
harassment to the NHS in England. Public Money & Management, 39(3), pp.166-174.
Mayorova, E.A., 2019. Corporate social responsibility disclosure: Evidence from the European
retail sector. Entrepreneurship and Sustainability Issues, 7(2), p.891.
Mertler, C.A., 2019. Quantitative methodology in adolescent research. The Encyclopedia of
Child and Adolescent Development, pp.1-14.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48.
Pandey, P., Singh, S. and Pathak, P., 2019. Factors affecting turnover intentions in the Indian
retail industry. International Journal of Human Resources Development and
Management, 19(2), pp.166-182.
Panzone, L.A., Larcom, S. and She, P.W., 2021. Estimating the impact of the COVID-19 shock
on UK food retailers and the restaurant sector. Global Food Security, 100495.
Panzone, L.A., Larcom, S. and She, P.W., 2021. Estimating the impact of the first COVID-19
lockdown on UK food retailers and the restaurant sector. Global Food Security, 28,
p.100495.
Rinjit, K., 2020. Research methodology.
Rutberg, S. and Bouikidis, C.D., 2018. Focusing on the fundamentals: A simplistic
differentiation between qualitative and quantitative research. Nephrology Nursing
Journal, 45(2), pp.209-213.
Wannakrairoj, W. and Velu, C., 2021. Productivity growth and business model
innovation. Economics Letters, 199, p.109679.