HND Business: Research Project on Morrison Employee Turnover

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This research project investigates the issue of high employee turnover at the Holloway store of WM Morrison Supermarket Plc in the UK. The project begins with an introduction defining research and its relevance to the problem. Task 1 involves formulating a research outline, identifying contributing factors to research project selection, reviewing secondary sources (literature review) on employee turnover, and producing a research project specification. The specification includes research aims, objectives, questions, and methodology. Task 2 focuses on resource requirements, questionnaire design and distribution, and data collation through graphs. Task 3 involves selecting an evaluation technique, interpreting results via percentage calculations, and making recommendations. Finally, Task 4 entails preparing a PowerPoint presentation to present the research outcomes. The project uses both primary and secondary data collection methods, employing a survey and literature review. Data analysis utilizes thematic perception tests to draw valid conclusions, and ethical considerations are addressed throughout the research process.
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Research Project
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Table of Contents
INTRODUCTIOn.................................................................................................................................3
Task 1....................................................................................................................................................3
1.1 Formulating and recording possible research outline specifications.........................................3
1.2 Identifying the factors that contributing to the process of research project selection ..............3
1.3 Critical review of the secondary sources in the context of research topic ................................3
1.4 Producing a research project specification ...............................................................................5
Research aims and objectives .........................................................................................................5
Research questions...........................................................................................................................5
Research methodology ....................................................................................................................5
1.5 Preparing an appropriate plan and procedure for the agreed research specification ................6
TASK 2.................................................................................................................................................7
2.1 Stating the resources which are required to carry out research and presenting the relationship
between the research resources and questions ................................................................................7
2.2 Designing and distribution of questionnaire among the respondents .......................................7
2.3 Collating data gathered from survey through graphs.................................................................7
Task 3..................................................................................................................................................12
3.1 Stating the evaluation technique which is highly suitable for the research study ..................12
3.2 Interpreting the results by using percentage calculation method ............................................12
3.3 Making recommendations .......................................................................................................16
Task 4..................................................................................................................................................16
4.1 Preparing a power point presentation to present the outcome of research..............................16
CONCLUSION..................................................................................................................................16
APPENDIX........................................................................................................................................18
References..........................................................................................................................................21
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INTRODUCTION
Research may be defined as a systematic investigation in which scholar makes in-depth
analysis of the problem. In the present study, scholar will make focus on the aspects due to which
employee turnover of the Morrison is continuously rising. In this, by making focus on the each and
every aspect of Holloway store Isli scholar can assess the factors which may cause of high
employee turnover. In this, by framing appropriate research objectives and outline scholar will
present the fair aspects of the issue.
TASK 1
1.1 Formulating and recording possible research outline specifications
In the present era, employees are the main assets of business organization who plays a vital
role in evolving greater satisfaction among the workforce. Moreover, in the service industry
customer satisfaction and loyalty is highly influenced by the quality of services which are offered
by the personnel. In this, it is highly required for the firm to have highly skilled and motivated
workforce. Now, all the business organizations makes focus employee retention which helps them
in reducing the recruitment as well as training expenses. In this, company has requirement to make
control over the aspects of employee turnover (Dozier, Grunig and Grunig, 2013). Moreover, skilled
and trained personnel have ability to offer highly satisfactorily services to the customers as
compared to new personnel. The present research project has been based on Holloway store Isli of
Morrison which is the largest supermarket chain of UK. Now, this store is facing the problem of
high employee turnover which directly places negative impact on the productivity and profitability
of the firm. Thus, the present project will discuss the factors which may cause of employee
dissatisfaction and turnover.
1.2 Identifying the factors that contributing to the process of research project selection
There are several factors which make high level of contribution in the selection of research
project. The main reason behind the selection of this topic is that employee turnover and
absenteeism is one of the main factors which places direct impact on the productivity and
profitability aspect of the firm (Poole and Jenkins, 2013). In this regard, the present report will help
Morrison in understanding the factors which are responsible for high employee motivation. In this,
by evaluating such aspect business unit is become able to take strategic action for overcoming the
problem of high employee motivation.
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1.3 Critical review of the secondary sources in the context of research topic
Literature review may be defined as a process in which scholar make critical evaluation of
the secondary sources such as books, journals and other research articles. By this, researcher would
become able to prepare thesis in accordance with the research objectives and questions.
Theme 1: Meaning of employee turnover
According to the view points of Appelbaum (2013) employee turnover refers to the situation
when number of people leaving an organization. In this, business unit fulfils such deficiencies by
appointing the new personnel. By evaluating employee turnover employer can assess the reasons for
it and thereby become able to estimate the cost to hire in terms of budgeting aspects. However,
another Holman (2013) presented employee turnover as a period which provides information to the
employers within which personnel stay within your company. Through this, employer can take
decision in relation to the replacement of their workers. Thompson (2013) claimed that when
personnel leave the organization for any reason at any times is termed as employee turnover or
separation.
Theme 2: Factors responsible for the situation of high employee turnover
As per the view points of Van De Voorde, Paauwe and Van Veldhoven (2012) lack of
flexibility is one of the main factor due to which employee turnover increases in the retail sector.
Moreover, when personnel feel that their management is not flexible with the schedule then it
creates frustration in the mind of personnel. In the present era, flexibility at workplace is highly
required for building satisfaction among the human resources. However, it is to critically evaluated
by Cerasoli, Nicklin and Ford (2014) who said that due to the lack of financial benefits employee
turnover is rising in the retail industry with the very high pace. Benefits include medical insurance,
allowances, bonuses etc. which act as a motivator in front of the personnel. Moreover, in the young
age personnel give more priority to the financial benefits rather than other aspects.
Cross (2016) argued that lack of opportunities in relation to the growth and advancement of
career also compels personnel to leave the organization. Moreover, due to the lack of job rotation
personnel are not able to enhance their skills and competency level to the large extent. Besides this,
job of the workers are become too monotonous when they regularly perform similar things. Thus,
lack of job rotation and training session is one of the main aspects which may result into high
employee turnover.
Theme 3: Impact of employee turnover on the growth aspect of firm
Dozier, Grunig and Grunig (2013) claimed that the situation of employee turnover places
directly negative impact on the growth and success of firm. Moreover, when talented people leave
the organization then it closely influences the productivity and profitability of firm. Usually,
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experience personnel are highly able in relation to dealing with the customers. This aspect places
high level of impact on the sales revenue as well as customer satisfaction and loyalty. Poole and
Jenkins (2013) said that employee turnover also imposes high financial cost in front of an
organization. Moreover, for the smooth functioning of business unit has to recruit new personnel. In
this way, recruitment and training expenses impose huge financial cost in front of the firm. Thus,
employee turnover is not good for the firm which is continuously growing. However, it is to
critically evaluated by Appelbaum (2013) that employee turnover also provides benefit to the firm
to some extent. In the present scenario, technological changes and advancement takes place with the
very high rate. In this, by appointing the highly skilled and competent people business unit can aid
in their growth and development.
1.4 Producing a research project specification
Topic: Investigation on the Employee High Turnover at WM Morrison Supermarket Plc UK in
Holloway Store Isli
Research aims and objectives
Researcher aimed to analyze the reasons due to which Holloway store Isli of Morrison is
facing the problem of high employee turnover.
Objectives
Researcher will consider all these objectives during the investigation which directly
addresses the topic of the investigation. Through this, research would become able to carry out
further investigation more effectively and efficiently.
ï‚· To develop understating about the factors which are responsible for high employee turnover.
ï‚· To determine the impact of high employee turnover on Morrison.
ï‚· To investigate the ways through WM Morrison can resolve the problem of high employee
turnover.
Research questions
Q.1 Which kind of factors may cause of high employee turnover within the retail store?
Q.2 What are the impacts that the problem of employee turnover directly places on the growth and
development of firm.
Q.3 What are the elements which will assist Morrison in reducing the problem of high employee
turnover?
Research methodologyï‚· Research approach: Inductive and deductive are the main two research approaches which
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highly vary according to the type of investigation undertaken by the scholar (Bhattacharyya,
2009). In the present investigation, scholar will select inductive approach to address the
qualitative aspects in an effectual manner.ï‚· Research philosophy: Specifically, interpretivisim and positivism are the main philosophies
which will provide deeper insight to the scholar about the suitable data collection and
analysis method (Creswell, 2013). In this, researcher will make use of interpretivisim
philosophy to interpret the qualitative aspects.
ï‚· Data collection: In order to gather data researcher will undertake both primary and
secondary collection methods. For collecting primary data scholar will conduct survey on 20
personnel who work in Holloway store. Along with this, scholar will also undertake books,
journals and scholarly articles to gather secondary data. Besides this, scholar will also make
use of internet to develop understanding about the factors which are highly accountable for
the issue of employee turnover.ï‚· Sampling technique: By employing purposive sampling technique reseracher has been
selected 20 personnel of Holloway store of Morrison situated in UK. Thus, by doing
investigation on suchï‚· Data analysis: Techniques of data analysis also differs according to the type of
investigation. SPSS and other statistical tools help researcher in analyzing the numeric or
quantitative data in the best possible way (Daniel and Sam, 2011). Further, for the
qualitative research thematic perception test is the most suitable technique which will help
in analyzing data more effectually. For the present study researcher will employ thematic
perception test technique to draw valid conclusion from the outcome of survey.
ï‚· Ethical consideration: Scholar will follow all the ethical aspects by gathering data from the
authentic sites (Fiegen, 2010). In addition to this, by encouraging personnel of Morrison in
relation to the filling of questionnaire researcher would become able to maintain the ethical
aspects to the large extent.
1.5 Preparing an appropriate plan and procedure for the agreed research specification
Plan for implementing the activities of research
Activities/Week 1 2 3 4 5 6 7 8 9 10 11 12
Selecting and evaluating the topic of
investigation
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Formulating aim and objectives of the research
Analyzing secondary sources to develop
understanding about the topic
Examining the findings of literature review
Preparing research proposal
Framing research methodology
Designing of questionnaire
Collecting primary data through survey
Arranging primary data in a structured format
Analysis of primary data
Presenting findings by drawing conclusion and
giving recommendations
Creating and submitting the final report
TASK 2
2.1 Stating the resources which are required to carry out research and presenting the relationship
between the research resources and questions
There are several resources which scholar requires for carrying out research study in an
efficient way. For developing understanding about the research topic scholar has been used books,
journals, research papers and internet (Flick, 2011). Deeper understanding about the subject area is
highly required which helps researcher in analyzing the outcome of survey more effectually. This
aspect clearly reflects that high level of relationship takes place in research questions and sources
(Garner and Scott, 2013). Along with this, scholar needed £400 for accomplishing the investigation
within the suitable time period. Thus, it can be stated that researcher requires both financial and
other data sources for conducting study with the high level of accuracy.
2.2 Designing and distribution of questionnaire among the respondents
Enclosed in Appendix.
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2.3 Collating data gathered from survey through graphs
Graphs on the basis of survey results are as follows:
Theme 1:
Theme 2:
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Less than one year 1 year More than 1 year
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
SatisfiedHighly satisfied Neutral DissatisfiedHighly dissatisfied
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
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Theme 3:
Theme 4:
Theme 5:
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Yes No
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Lack of career development
Insufficient salary
Unmanaged work- life balance
Location
Discrimination
Lack of other financial benefits
0.00% 20.00% 40.00% 60.00%
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Theme 6:
Theme 7:
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Incentive or bonus system
Conveyance facility
Managed work load
Housing and other allowances
0.00% 20.00% 40.00% 60.00%
Agree Strongly agree Neutral DisagreeHighly disagree
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
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Theme 8:
Theme 9:
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Satisfied Highly satisfied DissatisfiedHighly dissatisfied
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Agree Strongly agree Neutral DisagreeHighly disagree
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
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TASK 3
3.1 Stating the evaluation technique which is highly suitable for the research study
For the present project formative research evaluation technique has been used by the scholar
over the summative method. Formative research is the most effectual technique which provide
assistance to the scholar about the reasons due to which problems arises. It is an exploratory type of
research which provides deeper understanding about the research issue or problem. Thus, by
making in-depth analysis of the research topic scholar can offer highly suitable solution to the
Morrison about the ways through which it can overcome the problem of high employee motivation.
On the contrary to it, summative research technique helps in framing the outcome of an
investigation process. Thus, by using formative technique researcher would become able to offer
highly reliable results to Morrison.
3.2 Interpreting the results by using percentage calculation method
Theme 1: Large number of personnel work in Morrison for the period of one and less than one year
Particulars Number of respondents % of respondents
Less than one year 8 40.00%
1 year 7 35.00%
More than 1 year 5 25.00%
Total 20 100.00%
From the above table it has been assessed that 40% personnel works in Morrison from less
than one year. Whereas, only 35% employees completed 1 year in the organization. This aspect
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Yes No
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
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