Research Ethics Approval Form: Hotel Marketing & Digital Tech Impact

This assignment is a completed research ethics approval form for a research project examining the impact of digital technologies on the marketing activities of human resources to maximize the performance of a firm, specifically focusing on Hotel Sheldon in the UK. The form covers various aspects of the research, including the research methods employed (questionnaires, observations, use of personal records, data analysis, action research, and focus groups), participant recruitment and consent processes, data storage and security measures, and potential ethical concerns. The research involves adult participants recruited from a software company and individuals interested in the impact of digital technology on hotel management. The form addresses informed consent, participant rights, data protection, and potential risks. The study aims to understand how digital tools and software like Cloudsbed can improve hotel efficiency and customer satisfaction. The form confirms compliance with the Data Protection Act and outlines data storage procedures during and after the research, including access control and data retention policies. The research indicates no ethical issues.

Research Ethics Approval Form
 All students conducting research activity that involves human participants or the use
of data collected from human participants are required to gain ethical approval
before commencing their research.
 Please answer all relevant questions and note that your form may be returned if
incomplete.
 For further support and guidance please see your respective Unit Tutor.
 Before completing this form, we advise that you discuss your proposed research fully
with your Unit Tutor.
 Please complete this form in good time before your research project is due to
commence.
Section 1: Basic Details
Project Title: To examine the impact of digital technologies over marketing activities of human resources to
maximise performance of firm - A case study on Hotel Sheldon, UK
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme:...................................................................................
College:...................................................................................
Intended research start date: .............................................
Intended research end date: .........................................
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
• Interviews: No
• Questionnaires: Yes
• Observations: Yes
• Use of Personal Records: Yes
• Data Analysis: Yes
• Action Research: Yes
• Focus Groups: Yes
• Other (please specify):
.................................................................................................................................................
...................

Research Ethics Approval Form (contd.)
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Adults: Yes
How will participants be recruited (identified and approached)?
Answer : Participants will be recruited from the software company and curious people who wants
to know about its usage and impact on hotel management would participate.
Describe the processes you will use to inform participants about what you are doing:
 How will you obtain consent from participants?
Answer : Through questionnaire
 Will this be written?
Yes
 How will it be made clear to participants that they may withdraw consent to participate at
any time?
By online and email.
Studies involving questionnaires:
Will participants be given the option of omitting questions they do not wish to answer?
Yes:  No: 
If No please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation:
Confirm whether participants will be asked for their informed consent to be observed.
Yes:  No: 
Will you debrief participants at the end of their participation
(i.e. give them a brief explanation of the study)?
Yes:  No: 
Summary :
Digital technology involves various applications and different types of electronic equipments.
It helps in social connectivity, bring new opportunities, large amount of storage etc. in daily life
it used in the form of computers, laptops, generating data etc. Cloudsbed Software improves
efficiency of hotels and improves its growth by satisfaction of customers.
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general).
Yes:  No: 

Research Ethics Approval Form (contd.)
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
With the Data Protection Act (1998)
Yes:  No: 
Who will have access to the data and personal information?
- Researcher
During the research:
Where will the data be stored?
Through questionnaire
Will mobile devices such as USB storage and laptops be used?
Yes:  No: 
If yes, please provide further details:
After the research:
Where will the data be stored?
- In the form of collected information in survey
How long will the data and records be kept for and in what format?
- In long term
Will data be kept for use by other researchers?
Yes:  No: 
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns?
If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical concerns
may include, but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
• Reporting.
• Dissemination and use of your findings.

No

Research Ethics Approval Form (contd.)