Assessing Customer Perceptions: Research Ethics Form A for UWL

This document is a student's completed Research Ethics Form A for a marketing research project. The student's research aims to assess customer perceptions of value for money and its influence on buying behavior, using a case study on Tesco. The research employs a quantitative, deductive approach with probabilistic sampling and data analysis using SPSS software. The form addresses ethical considerations, including participant involvement, consent, confidentiality, and potential risks. The methodology includes a correlation research design, with a sample size of 20 customers. Data collection involves both primary and secondary sources, with online sources used for materials. The student confirms adherence to ethical guidelines and outlines the research process, including the research questions, methodology, and analysis methods.

RESEARCH ETHICS
FORM A
Please fill in this form, then SAVE IT AS A PDF and submit as instructed by your
supervisor with your project proposal
Your name: (first) ……………………… (last) ………………………
Student number: …………… Your email address: ……………
@student.uwl.ac.uk
Please answer the following questions:
1. Do you intend to involve human participants in the conduct of your research? If no,
please skip questions 2 & 3.
☐ Yes ☐No
2. Does your research involve vulnerable adults or under-18s?
☐ Yes ☐No
3. Could your research potentially expose you, anyone assisting you, or participants to
emotional harm?
☐ Yes ☐No
4. Will your research involve travelling to geo-politically unstable regions/countries
(e.g. areas affected by war, civil unrest, natural disasters, or listed as unadvisable to
travel by the UK government?
☐ Yes ☐No
5. Will your research involve access to security-sensitive material? If yes, you must
include a data management statement.
☐ Yes ☐No
This proposal must be completed with the assistance of your supervisor. You can
change the size of the boxes (below) by typing or deleting as necessary.
It is very important to convey with clarity:
• Your research questions/the problem/the theme or topic you are investigating (what
you are proposing to do and to find out or to create)
Research questions:
• What are the concept of customer perception in term of value for money?
• What are the changes in customer perception when buying?
• What factors of value for money that influences customer buying perception?
• Provide recommendation measures to manage consumer buying behaviour with
reference to affordability of products.

• The methodology or technical approach (for projects comprising in whole or in part
the creation of an artefact) you will adopt – methods, number of participants, who
the participants (if any) will be, survey instruments used technology and equipment
employed etc.; and what questions you are planning to ask your respondents (if
applicable); how you will deal with technical challenges.
Research methodologies techniques
Research type quantitative
Research approach deductive
Research philosophy positivisms
Data collection Both primary and secondary
Sampling probabilistic
Data analysis SPSS software
Title of project ____________To assess the customer perceptions in terms to value for money on customer buying
behaviour”. With reference to case study on
Tesco”________________________________________________________________
Name of researcher(s) _____________________________________Email:[e-mail]
Name of supervisor _____________________________Date:________________________
WHERE APPROPRIATE TO YOUR CHOSEN TOPIC/RESEARCH: YES NO N/A
1 Will you describe in writing the main procedures to participants in advance, so that they
are informed about what to expect? A copy of this must be attached to this application
2 Will you tell participants that their participation is voluntary?
3 Will you obtain written consent for participation and include within this that they have a
right to withdraw at any point? A copy of this must be attached to this application
4 If the research is observational, will you ask participants for their consent to being
observed?
5 With questionnaires, will you give participants the option of omitting questions they do
not want to answer?
6 Will you tell participants that their data will be treated with full confidentiality and that,
if published, it will not be identifiable as theirs? This should be evidenced in the consent
form and with a signed copy of UWL’s data management form, attached to this
application.
7 Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? A copy of this must be attached to this application
If you have ticked No to any of Q1-7, but have ticked box A overleaf, please give an explanation on a separate sheet.
[Note: N/A = not applicable]

YES NO N/A
8 Will your project involve deliberately misleading participants in any way?
9 Is there any realistic risk of any participants experiencing either physical or
psychological distress or discomfort? If Yes, give details on a separate sheet and state
what you will tell them to do if they should experience any problems (e.g. who they
can contact for help).
If you have ticked Yes to 8 or 9, you should normally tick box B overleaf; if not, please give a full explanation on a
separate sheet
YES NO N/A
10 Does your project involve work with animals? If yes, please tick box B overleaf.
11 Do participants fall into any of the
following vulnerable groups? If they do,
please and tick box B overleaf.
Note that you may also need to obtain
satisfactory DBS clearance (or
equivalent for overseas students).
Schoolchildren (under 18 years of age)
People with learning or communication
difficulties
Patients
People in custody
People engaged in illegal activities (e.g.
drug-taking)
Any other groups who could be
reasonably argued as representing any
form of vulnerability – please specify
12 Will you be accessing materials which may be considered security-sensitive under the
Counter Terrorism Act (2015)?
There is an obligation on the researcher to bring to the attention of the School Ethics Panel any
issues with ethical implications not clearly covered by the above checklist.
PLEASE TICK EITHER BOX A OR BOX B BELOW AND PROVIDE THE DETAILS REQUIRED IN SUPPORT
OF YOUR APPLICATION. THEN SIGN THE FORM.
Please tick
A. I consider that this project has no significant ethical implications to be brought before the School
Ethics Panel.
B. I consider that this project may have ethical implications that should be brought before the School
Ethics Panel, and/or it will be carried out with children or other vulnerable populations.
I have received guidance on ethical research practices relevant to my subject as part of my preparation for this module.
Signed ___________________________ Print Name ______________________ Date _______________
(UG Researcher(s))
Signed ___________________________ Print Name ______________________ Date _______________
(Supervisor)

PART 2
SPECIFICATIONS OF PROJECT
Please answer the following question:
1. Do you intend to use only secondary data in the conduct of your research?
☐ Yes ☐No
Introduction to the research
Background to research topic area (with references where applicable). 200 words approx.
Include Aims and Hypothesis, Research Question(s) of the dissertation/project.
Method
Outline all methodological issues - e.g. Design, participants, questionnaires, tests, method of
data collection. Who are you working with? How? What Measures? What
interventions/manipulations? What controls? If your research entails exclusively the
consultation of published documents, books, articles or other work in the public domain please
state this under the heading ‘materials’.
Research design
Research design-
It is term that is defined as arrangement of collections and condition that aids to have depth
information. Thus, research design has classified into categories as correlation, semi-
experimental, experimental and observational. In order to carry out the present research, the
researcher has used correlation approach.
Participants (where applicable)
It is a process used for statistical analysis in order to determine number of observation which
has been taken out from populations. Thus, in this report researcher will use probabilistic
sampling method. In order to carry out process effective, the sampling size of 20 as
customers will be taken.
Materials (to include locations and resources)
In order to gather the information the online sources has been used.
Analysis
CLEARLY describe the method of analysis you are going to use. Is it qualitative or quantitative?
Generally there are two types of research which include qualitative and quantitative.
Quantitative describes results which is based on systematic investigation of data's through
mathematical technique. Thus, researcher will use quantitative research type in this report.