BGP7730 Business Research: Franchise Business Impact on Local Markets

This research project, conducted as part of the BGP7730 Business Research Project, investigates the impact of franchise businesses on small and local enterprises. The project includes a survey questionnaire designed to gather data on perceptions of franchise business influence, entrepreneurial ventures, and product innovation. The questionnaire explores various aspects, such as consumer brand familiarity, the perceived benefits and drawbacks of franchise models, and the potential for franchise businesses to support local economic growth. The project aims to analyze the data collected to provide insights into the relationship between franchise businesses and local markets, including their impact on talent acquisition, business success, and overall market dynamics. This project is a comprehensive study of how franchise models affect local business environments and consumer perceptions.

Research Questionnaire
1. What is your Gender?
a. Male
b. Female
2. What is your age?
a. 18-20
b. 21-25
c. 26-30
d. 31-35
e. Above 35
3. Are you familiar with the KFC brand or McDonald’s brand?
a. Yes
b. No
4. Do you believe that franchise business has an impact on the small and local
business processes?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
5. Do you think the franchisee business has negative impacts over small businesses?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree

6. Do you think the franchisee business has positive impacts over small businesses?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
7. Do you think taking up new franchisee can help improve the condition of the
small and local businesses?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
8. Do you think franchisee businesses promotes entrepreneurial venture in local
markets?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
9. Do you thinks talent acquisition and development can promote entrepreneurial
venture in local markets?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree

10. Do you think the franchisee business organizations provides greater source of
business success than the local food stores?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
11. Do you think the franchisee businesses are better equipped for innovation of
products?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
12. Do you think a positive support from the local organizations or a future tie up
can be positive for the business market?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
13. Do you think the franchisee organizations can ensure success in a sustainable
manner in the foreign lands?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree

14. Do you thinks that franchisee business can be a better option than the small local
businesses?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree