AMC714 Research Proposal: Gender Equality Management in Marketing
VerifiedAdded on 2023/06/14
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This research proposal investigates the impact of gender equality management within the marketing department of Ebiquity. The study aims to understand the importance of gender equality, evaluate how gender differences affect the work and operations of the marketing team, identify the impact of gender equality management, and determine the methods used by Ebiquity to decrease gender inequalities. The research will employ feminist theory and a case study approach, utilizing quantitative secondary research and a positivism philosophy. Primary data will be collected through questionnaires, analyzed using frequency distribution, and ethical considerations will be adhered to throughout the research process. The proposal includes a literature review focusing on the concept of gender equality, the effects of gender differences, the impact of gender equality management, and the methods used to decrease gender inequalities. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.
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