HNBS 311 Research Project: Analysing Globalisation's Effect on Amazon

This research project, undertaken for HNBS 311, investigates the impact of globalisation on the e-commerce giant, Amazon. The project begins with an introduction outlining the research aim, objectives, and questions, focusing on how globalisation affects Amazon's business performance. Chapter 1 defines the research aim, objectives, and significance of the study. Chapter 2 provides an extensive literature review, exploring the importance of globalisation, its role in shaping the e-commerce landscape, the effectiveness of joint ventures, and strategies for improving business performance in the international market. Chapter 3 details the research approach, strategy, methodology, instruments, sampling techniques, and ethical considerations. This includes the application of an inductive research approach, an explanatory research design, and the interpretivism research philosophy. The study utilizes both primary and secondary data collection methods, including questionnaires and thematic analysis. Chapter 4 presents the research findings. Chapter 5 focuses on communicating the research outcomes and evaluates the effectiveness of the applied research methods. Finally, Chapter 6 discusses alternative research methodologies and lessons learned from the research outcomes, concluding with a comprehensive summary of the study's key findings and implications.

Research Project

Table of Contents
INTRODUCTION ..........................................................................................................................3
CHAPTER 1....................................................................................................................................3
1.1 Research aim and objectives.................................................................................................3
1.2 Research questions ...............................................................................................................3
1.3 Research Objectives .............................................................................................................4
1.4 Significance of research .......................................................................................................4
CHAPTER 2 ...................................................................................................................................4
2.1 Literature review...................................................................................................................4
2.2 MAIN BODY........................................................................................................................4
2.3 Conclusion of Literature review............................................................................................5
CHAPTER 3...................................................................................................................................6
3..1 Research approach ..............................................................................................................6
3.2 Research strategy.................................................................................................................6
3. 3 Research Methodology .......................................................................................................6
3.4 Research Instrument and Tools ............................................................................................6
3.5 Sampling .............................................................................................................................7
3.6 Ethical implications ..............................................................................................................7
Conducting primary and secondary research utilising an appropriate method. ........................7
CHAPTER 4 ...................................................................................................................................8
CHAPTER 5....................................................................................................................................9
Application of analytical tools for analysing research findings ................................................9
CHAPTER 5 .................................................................................................................................14
Communicating research outcomes in appropriate manner .....................................................14
Effectiveness of research method applied for Research methods in meeting objectives ........14
CHAPTER 6..................................................................................................................................14
Alternative research methodologies and Lesson learned in view of Outcomes.......................14
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Globalisation is the phenomenon which has bought the drastic change in way of doing
business. It has significantly effected the companies engaged in the E-commerce business.
Globalisation is the Phenomenon which has supported the growth of E-commerce business. It
has provided E- commerce companies such as Amazon an opportunity to expand their business.
In context of E-commerce industry, it has provided business entities an opportunity to increase
sales as well as profitability. But the same time, it has given rise to stiff competition due to which
companies are facing issue in maintaining their concentration on core business activities. Study
will emphasize on effect of globalisation on business of E-commerce company such as Amazon.
In addition to this, report will highlight the methodology used by scholar in present study for
collecting, analysing and interpreting the information related to topic.
CHAPTER 1
Proposed Title : Effect of globalisation on performance of E-commerce companies.
1.1 Research aim and objectives
Research aim : To analyse the effect of globalisation on performance of E-commerce
companies – A study on Amazon.
One of the important Rationale for selecting the topic is that scholar has interest in
exploring the effect of globalisation on business of E-commerce company. In addition to this, by
executing the investigation on particular topic, investigators intends to help E-commerce
companies in identifying one of the best strategies for improving business performance.
1.2 Research questions
 What is the importance of globalisation in context of business performance of E-
commerce companies ?
 What is the role of globalisation in shaping the future of E-commerce business ?
 Does Joint venture strategy adopted by Amazon is effective in context of entering into
new market ?
 What are the strategies which can be implemented by Amazon in order to improve
business performance in international market?

1.3 Research Objectives
 To examine the significance of globalisation in context of business performance of E-
commerce companies.
 To develop the understanding about role of globalisation in shaping the future of E-
commerce business.
 To measure effectiveness of Joint venture strategy adopted by Amazon for entering into
international market.
 To suggest the ways which can be implemented by Amazon for improving business
performance in Global market.
1.4 Significance of research
The research is important as it will assist manager in analysing the effect of globalisation
on its business. In addition to this, Investigation report on specific topic will support
management in Amazon in determining the effectiveness of the Joint venture strategy adopted
by them in order top enter into new market.
CHAPTER 2
2.1 Literature review
This is the second and one of the most important part of research project. Under this,
written overview of various writings on a selected topic is included. Sources covered in
the review may include scholarly journal articles, books, government reports, Web sites, etc.
2.2 MAIN BODY
Importance of globalisation is context of Business performance of E-commerce companies
According to the view of Coe and Wrigley,2017 , globalisation is important as it has
increase the scope of use of E-commerce for making purchase of goods or services by
customers. It has helped E-commerce companies in improving business performance measured
in terms of efficiency, market impacts etc. However other authors argues that globalisation in
important for E-commerce companies, as it provides firms with market to grow. According to the
perception of Asongu, SKoomson and Tchamyou, 2017., E-commerce companies consider
globalisation as important as it aids them in reducing the cost of their operations.
Role of globalisation in shaping the future of E-commerce companies

As per the opinion of Cohen, 2018., globalisation has created the unique environment
which has encouraged E-commerce companies to facilitate innovation. However, it has been
argued by other authors that globalisation has played very crucial role in driving the trends in E-
commerce industry. According to the perception of Andersson and Andersson, 2017, It is the
globalisation which has played important role in positively influencing people to change their
shopping pattern which has lead to increase in sales and profitability of E-commerce companies.
Effectiveness of Joint venture strategy for entering into international market
According to the perception of Dougherty and Akgun, 2018, Joint venture is considered
to be an effective strategy for entering into international market as it can assist an enterprise in
fostering growth and aid them in maintaining business performance in international market.
They have also stated that some markets that restrict inward investment, joint ventures may be
the only way to achieve market access. However, It has been argued by other author Ang,
Benischke and Doh, 2015., hat Joint venture can give rise to other major problems which can
have adverse effect on business performance of E—commerce company in international market.
Strategies which can be adopted by Amazon for improving business performance in International
market.
According to the view of Homann, 2016., strategic alliance and partnerships strategy can
be adopted by E-commerce companies for improving their performance in international market.
However , it has been argued by other authors those who states that customer centric is one of
the best approach which can assist E- commerce firm in bringing improvement in their
performance in global market. As per the opinion of KiM and Caporaso, 2016., Innovation is the
strategy which can be adopted by E-commerce organisation for improving their performance in
international market.
2.3 Conclusion of Literature review
Through this literature review, it can be concluded that globalisation is playing a very
crucial role in developing the E-commerce companies in various countries. Companies are using
this concept so as to promote themselves in new business environment. Various views of authors
also helped in describing the situations in a proper manner.

CHAPTER 3
3..1 Research approach
Research approach : It is a strategy which is implemented by investigator in order to reach
conclusion. The different types of research approach are inductive as well as deductive. Choice
of research approach is completely based on the nature of problem. Inductive research approach
has been applied by investigator in present study. Reason for application of inductive research
approach is that it allows researcher to develop new theory using the data collected during the
time of investigation.
3.2 Research strategy
Research design : Selection of an appropriate research design is various much important inn
order to solve the specific problem in systematic manner. Selection of research design is
completely based on the nature of study. The different types of research designs are
experimental, explanatory, exploratory, descriptive (Fletcher, 2017.). Investigator in order to
conduct investigation on topic effect of globalisation on business or performance of E-commerce
companies has applied explanatory research design. Reason for selecting the explanatory
research design is that it provides investigator an ease in describing the phenomenon or
situation .
3. 3 Research Methodology
Research philosophies : It is basically perception of different researcher about the methodology
which can be applied for gathering, interpretation and analysis of information. The different
types of research philosophies are positivism and Interpretivism (Guercini, 2014 ). Researcher
have applied the interpretivism research philosophy for collecting, analysing and interpreting the
information related to topic that is effect of globalisation on business of E-commerce companies
in global market. Reason for selecting the interpretative theory is that it provides an ease in
interpreting the data in logical manner.
3.4 Research Instrument and Tools
Data collection : The data is generally gathered from primary and secondary sources.
Investigator for accumulating the detailed information about the effect of globalisation on
Business of E-commerce companies in international market has used both sources. The
questionnaire method will be applied by investigator for accumulating the primary data related to

topic. The secondary information has been accumulated using books, journals, magazines
Accessing internet and company annual reports etc.
3.5 Sampling
Sampling : The different methods of sampling are random, cluster, systematic, cluster,
participative etc. Scholar has selected 20 managers as participant in present study using
purposive sampling technique (Humphries,2017). Rationale because of which researcher has
selected manager as a participant in research is that investigation perceives that managers can
provide complete and detailed information about the effect of globalisation on the company.
Data analysis : Thematic analysis is the technique which will be applied by scholar in present
study for analysing the information has gathered from both primary and secondary sources. The
reason because of which investigator has selected the specific technique is that thematic analysis
provide researcher an ease in analysing the pattern of response provided by participants (Ledford
and Gast, 2018. ).
3.6 Ethical implications
In context of present study, scholar has implemented different tactics for avoiding the risk
of ethical issues. Some of the strategies applied by investigator are they have informed
participant about purpose of study. Researcher has designed the consent form which consist of
detail information about the investigation which has been distributed to participants Through E-
mail (Silverman,2016. ). Investigator has change the framing of sentences while interpreting the
secondary information, it is the tactics which is applied for avoiding the chances of plagiarism.
Special computer software has been used for maintaining the security as well as confidentiality
of information provided by participants during investigation.
Conducting primary and secondary research utilising an appropriate method.
Cost : It is basically expenditure which are mainly related to the conducting study on specific
topic. High costs is mainly associated with gathering of data related to topic. In addition to this,
other type of cost involved in executing the investigation is purchase of equipments, salary of
project manager as well as members, use of internet, travelling expenses. Expenses related to
communication, installation of software for ensuring the security of information etc.
Unit/ hrs Costs/ unit/ hrs WBS Level 1 total

Wages and Salary
of
Project manager
group members
£910
£1890
£156
£650
£8745
£1300
Purchase of
Hand-held
devices
Servers
£170
4
£650
£5500
£6000
£1800
Installing and
updating
Licensed software
£140 £290 £21600
Access : In context of present investigation, scholar will use books, journals. Internet
sites, companies annual account book for accessing to information in order to analyse effect of
globalisation on business performance of E-commerce companies.
CHAPTER 4
Name:
Departments
Ques 1. Up to what extend are you agree with the statement that globalisation plays important
role in shaping the future of E-commerce companies ?
 Completely agree
 Partially agree
 Completely disagree
Ques 2. What type of effect globalisation have on the business Performance of Amazon ?

 Positive
 Negative
 Both
Ques 3. What is the main business field of Amazon get highly effected by Globalisation ?
 Marketing
 Operation
 HRM
Ques 4. In context of globalisation, what is main benefit gained by Amazon ?
 Access to new market
 Economic benefits
 Lower costs of operatio
Ques 5. According to you which is the best strategy which can be adopted by Amazon for
improving business performance in international market ?
 Innovation
 Strategic alliance and Joint venture
 Merger
CHAPTER 5
Application of analytical tools for analysing research findings
Theme : Globalisation plays important role in shaping the future of E-commerce companies
Ques 1. Up to what extend you agree with the statement that
globalisation plays important role in shaping the future of E-
commerce companies ?
 Completely agree 15

 Partially agree 3
 Completely disagree 2
Interpretation : From the above diagram , it has been found that out of 20, 15 people have shown
their complete agreement with the statement that globalisation plays important role in shaping
the future of E-commerce companies. As they themselves analysis the business opportunities
captured by company through globalisation.
Theme : Effect globalisation have on the business Performance of Amazon
Ques 2. What type of effect globalisation have on the business
Performance of Amazon ?
 Positive 16
 Negative 2
 Both 3
Completely agree Partially agree
0
2
4
6
8
10
12
14
16
Series1

Interpretation : It has been analysed from the above that out of 20, there are 16 people who
perceives that globalisation have positive effect on business Performance of Amazon. They have
observed increase in sales and profitability of firm.
Theme :The main business field of Amazon get highly effected by Globalisation .
Ques 3. What is the main business field of Amazon that get highly
effected by Globalisation ?
 Marketing 6
 Operation 12
 HRM 2
Positive Negative Both
0
5
10
15
20
Series1

Interpretation : from the above diagram , it has been found that out of 20, There are 12 people
who believes that globalisation has direct effect of business operations of E-commerce
companies. Those people have given such response as they have analysed the drastic
improvement in the business operation of their organisation.
Theme : Main benefit gained by Amazon
Ques 4. In context of globalisation, what is main benefit gained by
Amazon ?
 Access to new market 11
 Economic benefits 4
 Lower costs of operation 5
Interpretation : It has been analysed from the information present in table that 11 people out of
20, states that Amazon has gain access to market through globalisation. Those people have given
such response as they have analysed that company is expanding business operations.
Marketing Operation HRM
0
2
4
6
8
10
12
14
Series1

Theme : Best strategy which can be adopted by Amazon for improving business performance in
international market
Ques 5. According to you which is the best strategy which can be
adopted by Amazon for improving business performance in
international market ?
 Innovation 5
 Strategic alliance and Joint Venture 12
 Merger 3
Innovation Strategic alliance and Joint Venture Merger
0
2
4
6
8
10
12
Series1
Access to new market Economic benefits Lower costs of operation
0
2
4
6
8
10
12
Series1

Interpretation : From the above diagram , it has been analysed that out of 20, 12 participants
perceives that strategic alliance and Joint venture is the best strategy which can be utilised by
company for improving their performance in international market. Those people have given
such answer as they believe that by forming the strategic partnership firm can easily access the
resources which can be utilised by them for improving business performance.
CHAPTER 5
Communicating research outcomes in appropriate manner
It has been found from the above analysis that globalisation have positive effect on the
business performance of E-commerce company. From the above research it has also been found
that globalisation has direct as well as significant effect on the business operations of E-
commerce company. It has been also been found that Joint venture as well as strategic alliance is
the best strategy which can be implemented by Amazon for improving business performance.
The other fact which has been discovered during the study is that access to new market is the
main benefit which has gained by Amazon through globalisation. It also been found that
globalisation plays crucial role in shaping the future of E-commerce companies.
Effectiveness of research method applied for Research methods in meeting objectives
Inductive research approach has been used in the present study which has assisted
researcher in reaching to the conclusion. It has also enabled researcher to develop new concepts
by using the data. Interpretive research philosophy is effective as it has provided investigator in
interpreting the information and analysing the findings. Thematic analysis is considered to be as
an effective technique as it helps scholar in analysing the pattern of responses provided by
participants. Questionnaire method is effective as it has allowed investigator to gather huge
amount of information from large number of participants.
CHAPTER 6
Alternative research methodologies and Lesson learned in view of Outcomes
The alternative research methodologies which can be applied by investigator on further
investigations on similar topic are:
Research type : Both Quantitative technique can be applied by researcher in studies of similar
nature, as it will provide them an ease in collection , analysis and interpretation of information .

The main benefit of using quantitative research is that it enables investigator to analyse the
relationship between two variables (Robson and McCartan, 2016).
Research approach: Deductive research approach can be applied by investigator. By utilising
the deductive approach researcher can easily explain the relationship between different concepts
as well as variables.
Research design : Exploratory research design can be utilised by scholar, as it will assist them
in increasing their knowledge about the topic.
Research philosophy: Researcher could use positivism research philosophy for conducting the
investigation on similar topics. Main advantage of positivism research philosophy is that it helps
researcher in ensuring the high reliability and validity of information.
Data collection : Interview technique could be used by scholar for gathering primary data
related to topic. The main benefit of interview method is that it enables investigator to
accumulate derailed facts related to topic.
Sampling : Scholar could use random sampling technique for conducting the study of similar
nature in the future. The main benefit of random sampling technique is that every participant get
a equal chance to participate in investigation. It also aids researcher in eliminating biases.
Data analysis : The SPSS software can be used by researcher for analysing the information. The
main advantage of SPSS is that it provide accurate as well as quick data analysis.
By participating in research, I have gained depth knowledge about the concept of
globalisation and I came to know about its effects on business performance of E-commerce
company. In addition to this, I gained knowledge about the techniques which can be utilised by
E-commerce companies for improving their performance in international market. By getting
engaged Myself in investigation procedure I have developed various capabilities as well as core
competencies such as research , analytical, presentation and problem solving skills which I
believe will assist me in fostering my personal and professional growth. Development of
research skills will assist me in pursuing my career in same field.
CONCLUSION
It has been concluded from the research report that globalisation has positive effect on the
business performance of E-commerce firms. The other fact which has been found from the study

is that globalisation has great importance for e-commerce companies, As this is the phenomenon
which assist firm in increasing sales and profit. It has also been concluded that strategic alliance
as well as joint venture is the best strategy which can be utilised by organisation for entering into
international market as well for improving their performance.
It has been recommended that an organisation should form Joint venture with other
global companies, as this strategy will provide firm an ease in improving their performance in
global market. The other suggestion is that business entity should adopt innovation strategy, as it
will help them in providing an appropriate response to globalisation.

REFERENCES
Books and Journals:
Andersson, Å.E. and Andersson, D.E., 2017. Globalisation in stages. In Economics of
Globalisation (pp. 95-112). Routledge.
Ang, S.H., Benischke, M.H. and Doh, J.P., 2015. The interactions of institutions on foreign
market entry mode. Strategic Management Journal. 36(10). pp.1536-1553.
Asongu, S.A., Koomson, I. and Tchamyou, V.S., 2017. Financial globalisation
uncertainty/instability is good for financial development. Research in International
Business and Finance. 41. pp.280-291.
Coe, N.M. and Wrigley, N., 2017. Towards new economic geographies of retail globalization.
Oxford: Oxford University Press.
Cohen, R., 2018. Diasporas, the nation-state, and globalisation. In Global history and
migrations (pp. 117-143). Routledge.
Dougherty, S. and Akgun, O., 2018. Globalisation, decentralisation and inclusive growth.
Homann, K., 2016. Globalisation from a business ethics point of view. In Globalisation and
business ethics (pp. 15-22). Routledge.
KiM, M.H. and Caporaso, J., 2016. Globalisation: Trends, Limits, and Controversies.
In Globalisation, Multilateralism, Europe (pp. 55-71). Routledge.
Adhariani, D., Sciulli, N. and Clift, R., 2017. Research Methodology. In Financial Management
and Corporate Governance from the Feminist Ethics of Care Perspective (pp. 81-117).
Springer International Publishing.
Clarke, D.A., 2018. Place in research. Theory, methodology, and methods.
Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology, 20(2), pp.181-194.
Guercini, S., 2014. New qualitative research methodologies in management. Management
Decision.52(4).pp.662-674.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Taylor & Francis.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Robson, C. and McCartan, K., 2016. Real world research. John Wiley & Sons
Silverman, D., 2016. Qualitative research. Sage.

APPENDIX
Questionnaire
Name:
Departments
Ques 1. Up to what extend are you agree with the statement that globalisation plays important
role in shaping the future of E-commerce companies ?
 Completely agree
 Partially agree
 Completely disagree
Ques 2. What type of effect globalisation have on the business Performance of Amazon ?
 Positive
 Negative
 Both
Ques 3. What is the main business field of Amazon get highly effected by Globalisation ?
 Marketing
 Operation
 HRM
Ques 4. In context of globalisation, what is main benefit gained by Amazon ?
 Access to new market
 Economic benefits
 Lower costs of operation

Ques 5. According to you which is the best strategy which can be adopted by Amazon for
improving business performance in international market ?
 Innovation
 Strategic alliance and Joint venture
 Merger

Research Proposal Form
Centre Name: Tutor:
Date: Unit:
Proposed title:: Effect of globalisation on business performance of E-commerce company

Section One: Title, objective, responsibilities
Title or working title of research project ( in the form of a question, objective or hypothesis)
Research aim : To analyse the effect of globalisation on business performance of E-commerce
company – A case study of Amazon.
Research project objectives (e.g. what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
 To examine the significance of globalisation in context of business performance of E-
commerce companies.
 To develop the understanding about role of globalisation in shaping the future of E-
commerce business.
 To measure an effectiveness of Joint venture strategy adopted by Amazon for entering
into international market
 To suggest the ways which can be implemented by Amazon for improving business
performance in Global market.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
One of the important Rationale for selecting the Topic is that scholar has interest in exploring the
effect of globalisation on business of E-commerce company. In addition to this, by executing the
investigation on particular topic investigators intends to increase their knowledge about
globalisation.

Future plans, knowledge/skills you want to improve, why the topic is important):
The research is important as it will assist manager in analysing the effect of globalisation on its
business. In addition to this, Investigation report on specific topic will support management in
Amazon in determining the effectiveness of the Joint venture strategy adopted by them in order
top enter into new market.
Research questions
 What is the importance of globalisation In context of business performance of E-
commerce companies ?
 What is the role of globalisation in shaping the future of E-commerce business ?
 Does Joint venture strategy adopted by Amazon for entering into global market is
effective ?
 What are the strategies which can be implemented by Amazon in order to improve
business performance in international market?
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Literature review
2.1 Introduction to literature review
The literature review is basically a scholarly paper which includes the current knowledge
involving substantive findings. It also includes theoretical as well as methodological contribution
to the specific topic. In context of present study, literature review section have focus on

analysing the perception of different authors about effect of globalisation on business
performance of E-commerce company.
2.2 MAIN BODY
Importance of globalisation is context of Business performance of E-commerce companies .
According to the view of Coe and Wrigley, N., 2017 , globalisation is important as it has
leads to the greater scope of E-commerce use as well as helps E-commerce companies in
improving business performance measured in terms of efficiency, market impacts etc. However
other authors argues that globalisation in important for E-commerce companies, as it provides
firms with market to grow. According to the perception of Asongu, SKoomson and Tchamyou,
2017., E-commerce companies consider globalisation as important, as it aids them in reducing
the cost of their operations.
Role of globalisation in shaping the future of E-commerce companies
As per the opinion of Cohen, 2018., globalisation has created the unique environment
which has encouraged E-commerce companies to facilitate innovation. However, it has been
argued by other authors that globalisation has played very crucial role in driving the trends in E-
commerce industry. According to the perception of Andersson and Andersson, 2017, It is the
globalisation which has played important role in positively influencing people to change their
shopping pattern which has lead to the increase in sales and profitability of E-commerce
companies.
Effectiveness of Joint venture strategy for entering into international market
According to the perception of Dougherty and Akgun, 2018, Joint venture is considered
to be as an effective strategy for entering into international market. They have also stated that it
is the by forming Joint venture, an organisation can share risk which is associated with entrance
of firm in new market. However, It has been argued by other author Ang, Benischke and Doh, J
2015., hat Joint venture can give rise to other major problems which can have adverse effect on
business performance of E—commerce company in international market.

Strategies which can be adopted by Amazon for improving business performance in International
market.
According to the view of Homann, 2016., strategic alliance and partnerships strategy can
be adopted by E-commerce companies for improving their performance in international market.
However , it has been argued by other authors those who states that customer centric is one of
the best approach which can assist E- commerce firm in bringing improvement in their
performance in global market. As per the opinion of KiM and Caporaso, 2016., Innovation is the
strategy which can be adopted by E-commerce organisation for improving their performance in
international market.
2.3 Conclusion of Literature review.
It has been concluded from the literature review that globalisation has positive effect on
the business performance of E-commerce companies. The other fact which has been found in the
literature review section is globalisation has assisted E-commerce companies in improving
business performance. It has also been found that joint venture is an effective strategy which can
be used by firms for entering into new market.
Section Four: Activities and timescales
Activities Week
1
Week 2 Week
3
Week 4 Week
5
Week
6
Week
7
Week
8
Week
9
Wee
k 10
Research
proposal
Establish
ment of
Aims and

objectives
Literature
review
Selection
of an
appropriate
method for
investigati
on .
Collection
of facts
and figures
related to
topic.
Analysis of
informatio
n .
Data
interpretati
on
Finding
and
conclusion
Recommen
dations
Execution
the plan

Submissio
n of the
report.
Milestone one:
Target date (set by tutor): Milestone two:
Target date (set by tutor):

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of research
will cover:
Research approaches and Methodologies
Research type : Investigator will conduct qualitative research in order to gather, interpret and analysis the
information related to effect of globalisation on business performance of E-commerce companies.
Research approach : Researcher will apply Inductive research approach in present study on topic effect of
globalisation on business performance of E-commerce firms.
Research design: Explanatory research design will be utilised by researcher in present investigation.
Research philosophy : Interpretivism is the research philosophy which scholar will apply for conducting the
investigation in order to analyse effect of globalisation on business performance of E-commerce enterprise.
Data collection : Scholar will collect information about the effect of globalisation on business performance of E-
commerce company from both primary and secondary sources. The method which researcher will use for
gathering primary data is questionnaire (Adhariani, Sciulli and Clift, 2017.). Investigator will collect secondary
data using magazine, online articles, newspaper etc.
Sampling : In context of present investigation on present research on topic effect of globalisation on business
performance of E-commerce business, investigator will select twenty participants using purposive sampling
technique.
Data analysis : Researcher in present study on topic, effect of globalisation on business performance of E-
commerce firm will apply thematic analysis technique for analysing the information.
Comments and agreement from tutor
Comments (optional):

I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: (name): (date):
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.

Agreed: (name): (date):

Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of
data collected from human participants are required to gain ethical approval before
commencing their research. Please answer all relevant questions and note that your
form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed research
fully with your Unit Tutor. Please complete this form in good time before your
research project is due to commence.
Section 1: Basic Details
Project title: Effect of globalisation on business performance of E-commerce
companies.
Student name:
Student ID number:
Programme:
Intended research start date:
Intended research end date:
Section 2: Project Summary
Please select all research methods that you plan to use as part of your
project (Please tick):
• Interviews:
• Questionnaires:
• Observations:
• Use of Personal Records:
• Data Analysis:
• Action Research:
• Focus Groups:
• Other (please specify):
Section 3: Participants

Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Who are the participants? Tick all
that apply:
Ages 12-16:
Young People aged 17–18:
Adults:
How will participants be recruited (identified and approached)?
Using the purposive sampling technique.
Describe the processes you will use to inform participants about what you
are doing:
E-mail will be used about investigation procedure.
How will you obtain consent from participants? Will this be written? How will
it be made clear to participants that they may withdraw consent to
participate at any time?
Through consent form which will be circulated to participants through E-mail.
Studies involving questionnaires: Will participants be given the option of
omitting questions they do not wish to answer? Please tick:
Yes:
No:
If No please explain why below and ensure that you cover any ethical issues

arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed. Please tick:
Yes:
No:
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? Please tick:
Yes:
No:
Will participants be given information about the findings of your study? (This could
be a brief summary of your findings in general). Please tick:
Yes:
No:
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998).
Yes:
No:
Who will have access to the data and personal information?
Only reseacher
During the research:

Where will the data be stored?
Laptop
Will mobile devices such as USB storage and laptops be used?
Yes:
No:
If yes, please provide further details:
USB storage and laptops be used for storing information.
After the research:
Where will the data be stored?
pen drive
How long will the data and records be kept for and in what format?
One year

Will data be kept for use by other researchers?
Yes:
No:
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise as a result of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
• Reporting.
• Dissemination and use of your findings.
Section 6: Declaration