Identifying the Impact of Globalisation in Business Success

This research project examines the impact of globalisation on driving business success, employing a mixed-methods approach with both qualitative and quantitative data analysis. The methodology includes a descriptive research design and inductive reasoning, with data collected through primary and secondary sources. The data analysis, based on thematic methods, reveals key insights into how globalisation influences business expansion, brand image, and the adoption of innovative strategies. The findings suggest that globalisation facilitates international business growth, with marketing techniques and innovation playing crucial roles in achieving success. The research also explores the impact of factors like technology advancement, government policies, and franchising on business performance, highlighting the importance of adapting to global market dynamics and customer demands. The research is based on 20 member reviews regarding globalisation to conduct valid research.

RESEARCH PROJECT
(IDENTIFYING THE IMPACT OF GLOBALISATION IN
DRIVING BUSINESS SUCCESS)

Table Of Contents
RESEARCH METHODOLOGY.....................................................................................................3
DATA ANALYSIS .........................................................................................................................6
RECOMMENDATION.................................................................................................................13
REFLECTION...............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
APPENDIX ...................................................................................................................................17

RESEARCH METHODOLOGY
It means a plan which is used to conduct valid research. It includes various method which
helps the researcher to prepared and examine various strategy to conduct the research.
Research Methods Quantitative and qualitative Research method is the
systematic plan which the
researcher had to adapt to
conduct research. Without
proper and effective planning
they cannot reach to the gaols
and cannot distinguish their
research work from other
authors (Walliman, 2017).
Researcher will apply
Qualitative method to conduct
the research. In this research
he uses various opinions,
questions and thoughts from
the person or authors to
conduct the research for
further aspects.
Research Philosophy It consists of two types
Positivism and Interpretivism
Research philosophy is the
description of the data and
information which require to
carry froward their research
work (Dive and et.al., 2017).
Researcher will apply
Interpretivism method to
conduct the research. They can
interpret the data and
information which they

collected from the research
methods.
Research approach Inductive or deductive It involves the plan and the
procedure which the researcher
concludes at the time of
completing their research.
Researcher will apply
inductive type of research to
conduct their research work so
that they can examine the
complete details of the at
relevant topic to examine
various facts and figures where
they can collect data from
(Norkus, Besio and Baur,
2016).
Research Design Descriptive and Experimental It reflects the method through
which the research is designed.
Thus, it includes the overall
method which the researcher
use to completed the research
(Research Design Definition,
2019). Researcher will apply
descriptive method to conduct
the research. They can gather
the information and then
analyses and present such data
in a better way (Weiss, 2015).
Data collection Primary and Secondary Data collection means
collecting the information and

data from the relevant fields
and such area can be any
which helps researcher to
gather much information and
are useful in their research
activity. Researcher will apply
both the method to conduct the
research (Mair, 2017). Primary
method is based on collecting
the information from original
sources while the secondary
method is relevant to the
sources or data which are
collected from various authors
or other articles.
Data analysis Thematic After collecting the
information and data, it's the
time to analyse the data and
information which helps in
taking the useful decision by
the companies. Researcher will
apply thematic method to
conduct the research so that
the data are collected and
examine from various factors
(Cole, 2016).
Sampling Random Researcher will apply random
sampling to conduct the
research on that relevant topic
which they selected (Telò,

2016). In this research,
researcher considered the 20
member reviews regarding the
globalisation to conduct valid
research.
Ethical consideration Ethics are the norms and the
standards which the researcher
had to maintain at the time of
conducting the research. It's
the duty of the research not to
disclose the information of the
company without taking and
permission for such disclosure.
During the research, they
didn't harm any person or
didn't affect their rights which
results in damaging them
physically and mentally
(Sharp, Peters and Howard,
2017). They have to maintain
certain norms and standards at
the time of conducting the
research.
DATA ANALYSIS
Theme 1:Concept of globalisation is helpful for the companies to expand their business
internationally
Strongly agree 2
Agreed 15

Disagreed 1
Highly disagreed 2
Strongly agree Agreed Disagreed Highly disagreed
0
2
4
6
8
10
12
14
16
2
15
1
2
Column B
Interpretation: From the above study it is interpreted that out of 20 respondents 15 feels that
globalisation concept helps the business to expand their business internationally as this bring
more opportunists for business to growth their business activates internally and externally. The
external factors result in growing more profits and capital to the company but internally their can
appoint new person to handle the work activities which result in getting more production and
sales in the organisation. But many are disagreed with the expansion activities as due to these
process it may cut off its crucial employees which results in facing tough competition in the
market (O'Leary, 2017). Also, there is loss of honesty and faith in employees which result in lack
of retention of employees in the organisation. Expansion results in bringing more profits in the
business and also provides more opportunities to grow their business for longer term. Business
management team takes this initiative to manage the affairs of the company so that they can face
tough competition with their competitors which results in maintaining their brand image at large
scale.
Theme 2: Factors of globalisation which influence the business for successful growth

Technology advancement 3
Taxes imposed by government 12
Franchising 4
Barriers in importing and exporting 1
Technology advancement
Franchising
0
2
4
6
8
10
12
14
3
12
4
1
Column B
Interpretation: From the above graph it clearly reflects the factors which influence the business
for successful growth resulting in taxes which is imposed by the government while importing or
dealing with any services in different countries. Many countries have their different polices and
rules which are bound on every person to follow such polices. The rules are mainly regarding to
the import and export of the goods and services in different countries or bringing their business
in that countries which contains strict rules and regulations (12 Key success Areas that Drive
Business growth, 2019). Government imposed certain norms which are good for organisation as
they already know their limitation to deal with the other companies and also treat their
competitors in a better manners. The companies are bound to follow the rules and polices and
also the rules which the government imposed to deal with international sometimes reflect the
good image of the companies and also save the economy of the country for future growth.
Theme 3: Business maintain their brand image by adapting processes through globalisation

Yes 16
No 4
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column B
Interpretation: From the above study it is interpreted that 16 out of 20 respondent feels that
through the process of the globalisation business enhance their brand image in the market and
also they can retain such image for longer term if they make the fair judgement and decision
regarding the promotion of business. The brand image can aloes be maintained if they treated
their employed as their family member and also provide motivational environment to them in
their work places. Brand image not only see the sales profits of the company but also examined
the overall objective of the company which comes up with their internal and external activities of
the company (Polonsky and Waller, 2018).
Theme 4: Different way that assist business to drive success in global market
Motivate employees towards work 4
Enhance the brand image 3
Time management 1
Innovations and creative 12

Motivate employees towards work
Enhance the brand image
Time management
Innovations and creative
0
2
4
6
8
10
12
14
4
3
1
12
Column B
Interpretation: From the above graph it is interpreted that 12 out of 20 respondents feel that
innovations and creative at work places results in more success to business in global market.
Usually companies implement this way by promoting their business activities by bringing new
changes in their work places and techniques which they used to commit such work and produce
such products to get profits in the company. Customers are usually attracted with the products
which are different from the other products and which displays new identity from their previous
products. They are attracted with the labellings and packing of the products which reflect the
new identity and usefulness of the company (Dawson, 2019). That's the reason that innovation
and creative is the major part and companies also take initiative to bring new changes in the
structure if the company in relation to their employees can bring more ideas and thoughts while
viewing such structure and also organise various seminars or training to their employees. So that
new ideas can be development through such strategies which they are adapting.
Theme 5: Strategies business uses for the development of company by choosing globalisation
Fulfil Customer demand 3
Marketing techniques 14

Low pricing products 2
Changes in technology 1
Fulfil Customer demand
Marketing techniques
Low pricing products
Changes in technology
0
2
4
6
8
10
12
14
16
3
14
2
1
Column B
Interpretation: From the above study it is clearly interpreted that 14 out of 20 respondant agree
that the strategies which the business uses to bring their business in the global market is related
to marketing techniques which helps the companies for development of their business identity.
Customers are mainly attracted with the online sites and mainly business and their profits
turnover are increase through proper planning strategies regarding online marketing of products
and services. In such cases online delivery fop the products and services makes the life easier of
the customers and the companies also attracted to the customers more deeply. Through
globalisation process they can bring their business for products and services online and they are
available to people easily through online marketing (Mair, 2017).
Theme 6: Relationship between the globalisation and business in terms of franchising can be
sustainable for future perspective
Strongly agree 3

Agree 12
Disagree 3
Strongly disagree 2
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
3
12
3
2
Column B
Interpretation: From the above graph it clearly interpreted that out of 20 respondent 12 agree
with this situation that the relationship between the globalisation and business in terms of
franchising results in sustainability of the business for future perspective. In this franchising
means the person gives the rights to another person to use the name of the company and also use
their brand name and logo to sell their products and services. This is the best method of the
companies to expand their business into different countries and globalisation promotes this
method in different countries for brining more business (O'Leary,2017). Through this strategy it
provides employment opportunities to the people to start their own business and the main
positive point in this strategy is that the franchisee didn't have to spend more on advertising, as
company had already maintained their brand Image in the market and their products are sold
through their brand name only. Customers are attracted with the products and services with the