A Research Report on the Impact of Social Media on Hotel Sales

This report presents research findings on the impact of social media on hotel sales. The study explores the adoption of digital technology, the use of social media platforms, and the effectiveness of promotional strategies. Key findings include the positive impact on sales, brand recognition, and efficiency, along with the need for skilled employees. The research covers various themes, including employee perspectives, the percentage of sales increase, and overall satisfaction with the implemented strategies. The analysis includes data on the percentage of respondents for each theme, showing the significance of social media in the hotel's marketing and sales efforts. The research highlights the advantageous use of social media, with increased sales and effective promotions. The study also acknowledges the challenges, such as the need for skilled employees, and provides a comprehensive overview of how social media influences the hotel's performance.

RESEARCH PROJECT

INTRODUCTION
The following presentation covers the outcome of the research on the impact of
Social Media on the sales aspect of Hotel Hilton

THEME 1
Employees are agreed on implementation of Digital Technology in business
activities
Agree Not Agree
0
5
10
15
20
25
Number of Respondents
Percentage Share

THEME 2
Hotel handles various Social Media accounts under the brand name.
Yes No
0
5
10
15
20
25
30
Number of Respondents
Percentage Share

THEME 3
employees got aware of social media through competitors other employees
and media sources
Competitors Employees Media SourcesAll of the above
0
2
4
6
8
10
12
14
16
18
20
Number of Respondents
Percentage Share

THEME 4
Share of percentage of this technique has in promotional strategies of Hotel is
above 60%
Below 15% Below 50% Above 60% Above 80%
0
2
4
6
8
10
12
14
16
Number of Respondents
Percentage Share

THEME 5
use of Social Media has impacted the sales in advantageous manner
Advantageous Manner
Sales got declined
No effect
0
2
4
6
8
10
12
14
16
18
20
Number of Respondents
Percentage Share

THEME 6
advantages in using Social Media platform for promotions can be Increase in
Sales, Brand Recognition, Maximised Efficiency and Effective Promotions.
Increase in Sales
Brand Recognition
Maximised Efficiency
Effective Promotions
All of the Above
0
2
4
6
8
10
12
14
16
Number of Respondents
Percentage Share

THEME 7
problem which get raised after adopting this technique is requirement of
skilled employees
Requirement of Skilled Employees
Advanced system
Creative content Maker
Lack of Knowledge
0
2
4
6
8
10
12
14
16
18
20
Number of Respondents
Percentage Share

THEME 8
percent of Total Sales which has been increased after leading promotion
through this Medium is above 5%
Below 2% 2% to 5% More than 5%
0
2
4
6
8
10
12
14
16
Number of Respondents
Percentage Share

THEME 9
Employees are satisfied with the result which has been derived from this
method
Completely Satisfied Dissatisfied Neutral
0
2
4
6
8
10
12
14
16
18
Number of Respondents
Percentage Share

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