Impact of Hotel Strategies in Canada: A Research Inquiry Report

This research report investigates the impact of the Canadian hotel industry's strategies on the social and cultural development of local communities. The study employs a Positivism philosophy and a deductive approach to analyze the relationship between hotel practices and community well-being. An explanatory research design is used to delineate the cause-and-effect relationship. Data collection involves a primary quantitative survey distributed to 30 managers from international hotel brands in Canada, using a Qualtrics survey to gather insights on business-level strategies and CSR initiatives. A stratified sampling strategy is implemented for sample selection, with ethical considerations including informed consent, beneficence, anonymity, and confidentiality. Data analysis will utilize inferential statistics, including regression analysis, with a focus on P-value determination to test hypotheses. The report aims to identify issues faced by communities, evaluate current strategies, and suggest recommendations for enhancing CSR activities, contributing to the sustainable development of communities within the context of the Canadian tourism industry.

Running head: RESEARCH ENQUIRY
RESEARCH ENQUIRY
Name of the student
Name of the university
Author note

1RESEARCH ENQUIRY
Table of Contents
Research Problem and Research Objectives....................................................................................2
Research Design..............................................................................................................................3
Data Collection Methods.................................................................................................................4
Qualtrics Survey explanation...........................................................................................................5
Sample Selection.............................................................................................................................5
Ethical Considerations.....................................................................................................................6
Data Analysis Techniques...............................................................................................................6
Reference List..................................................................................................................................8
Appendix........................................................................................................................................10

2RESEARCH ENQUIRY
Topic: Impact of strategies made by the hotel industry in Canada on the cultural and social
development of the communities
Research Problem and Research Objectives
The fast paced growth of the hospitality industry in the different parts of the world has
significantly contributed to the development of the social and cultural situation of the host
communities. Sloan, Legrand and Simons-Kaufmann (2014) stated that development of diverse
range of hospitality services has enhanced the rate of tourism activities in the different regions.
Tourists contribute to the economy of the host nation and thereby enhances the development of
the local communities. On the other hand, Rasoolimanesh et al. (2015) opined that the more than
80% of the income that is being generated through the tourism activities are utilized by the
airlines, hotels and other amenity providers while a very few percentage of the money is spent
for the development of the local communities and the businesses. It has affected the growth and
development of the local communities and businessmen in enhancing the rate of growth and
expansion of the ventures.
On the other hand, Kim et al. (2015) opined that the different modifications that are
undertaken by the hospitality industry helped in improving the social, economic and cultural
aspects of the communities. In this relation, the growth of the tourism industry in Canada
contributes around 2% to the GDP of the nation while providing a huge scope of employment to
around 1.7 million people (Sigala 2017). However, Jones, Hillier and Comfort (2014) argued
that the growing tourism activities in Canada has created an excessive pressure on the indigenous
cultures present in Canada. The development of the different hospitality practices in Canada has
affected the cultural and social needs of the indigenous communities.

3RESEARCH ENQUIRY
The research objectives for the study will be:
 To delineate the issues that are being faced by the local communities in Australia relating
to social and cultural aspects
 To examine the strategies that are being currently commenced by the hotel managers in
Canada for mitigating the concerns that are being faced by the communities
 To suggest recommended strategies to the managers of the hotels with the aim of
enhancing the CSR activities for mitigating the concerns that are being faced by the local
communities
Research Design
The current research will be undertaken through the application of the Positivism
philosophy, which will assist in enriching the study through the enumeration of different
scientific theories and models related to management strategies that might be undertaken by the
hotels with the aim of developing the social and cultural assist of the communities (Koens and
Thomas 2015). The delineation of the different management strategies assist an organization in
developing the potentials of the same while operating in different markets.
The research will be conducted through the implementation of the deductive approach
which will assist the same in retrieving different information from a diverse range of sources.
The delineation of the management strategies that might be commenced by the hotels in Canada
would be based on the examination of the different urgencies that are encountered by the same.
Deducing relevant and reliable information on the different aspects of the CSR activities that are
undertaken by the hotels would assist in enhancing the research study and guiding the same
towards the unbiased outcome (Benavides-Velasco, Quintana-García and Marchante-Lara

4RESEARCH ENQUIRY
2014). Therefore, the utilization of the deductive approach will assist in identifying and
examining the different changes that might be considered by the organizations while adhering to
the sustenance related needs of the communities.
The study will be conducted through the utilization of the explanatory research design,
which will assist in developing argumentation while focusing on the cause and effect relation
between strategies taken by the organizations and socio-cultural elements of the communities
respectively. The delineation of the cause-effect relation will assist in guiding the research
towards the unbiased outcome of the same while retrieving data points from different authentic
sources. The portrayal of the different aspects of the strategies and the manner in which they are
implemented in the organization with the view of enhancing the development of the socio-
cultural backgrounds of the local communities would be ensured through the application of the
explanatory research design (Liu et al. 2014). On the other hand, the explanatory research design
will assist in identifying the different changes that are undertaken by the hospitality industry in
Canada and the manner in which it is affecting the interests of the local indigenous communities.
Data Collection Methods
The data for the research will be collected through the utilization of the primary
quantitative survey. The primary quantitative survey questionnaire will be created and circulated
among 30 managers from a range of 10 international hotel brands that are headquartered in
Canada. 6the questionnaire will assist in procuring unbiased responses from the end of the
managers based on their understanding of the impact of the strategies that are being framed by
their company on the socio-cultural development of the communities. The delineation of the
different strategies that are being currently undertaken by the organizations and the manner in
which the same are affecting the interests of the communities would be researched.

5RESEARCH ENQUIRY
The primary quantitative data being collected from the managers would assist the
organization in managing the strategic operations of the same while operating in different
markets. The quantitative data analysis would assist in enhancing the research finding through
the enumeration of different numerical for significant information might be collected and
analysed. Therefore the concerned research will be developed through the enumeration of the
primary quantitative analysis, which will assist in identifying the impact of different strategies
that are undertaken by the managers of a hotel on the socio- cultural development of the
communities.
Qualtrics Survey explanation
The qualtrics survey will aim at colleting responses from the managers of different hotels
in Canada with the aim of assessing the business level strategies and the CSR initiatives that are
being initiated by the organizations. The development of the qualtrics survey will assist in
understanding the issues that are faced by the communities and the initiatives that are being
undertaken by the organisations with the aim of supporting the socio- cultural development
related needs of the local communities (Altinay, Sigala and Waligo 2016). On the other hand,
the survey will assist in identifying the strategies which are affecting the interests of the
community stakeholders. The survey will also assist in understanding the different strategies that
might be undertaken by the hotels with the aim of continuing with the efficiency of the CSR
operations in adherence to the demand of the local communities. Therefore, the qualtrics survey
will assist in developing a coherent understanding of the different measures that might be
considered by the organizations with the aim of adhering to the interests of the community
stakeholders.

6RESEARCH ENQUIRY
Sample Selection
The stratified sampling strategy will be implemented with the aim of collecting
responses from the managers in the hospitality industry in Canada. The stratified sampling
strategy will assist in selecting a sub-population of a given population which will support in
selecting the most viable respondents from among the different industries that are present in
Canada (Tsai et al. 2016). Therefore, the implementation of the stratified sampling methods will
assist in enhancing the quality of the study while developing a coherent and unbiased study. The
stratified sampling technique will assist in enhancing the efficiency of the research through the
delineation of different points of data in adherence to the needs of delineating the strategies that
are being undertaken by the hospitality based organizations in Canada. The sample size that will
be selected for the study will depend on enhancing the accurateness of the outcomes n adherence
to the objectives. On the other hand, the adequacy of the sample size would support in guiding
the research towards the unbiased outcomes of the same.
Ethical Considerations
Informed consent: The research will be facilitated through the utilization of informed consent
which will assist in incorporating the rights of autonomous individuals. On the other hand, the
informed consent would assist in developing an unbiased and ethical study while identifying the
viewpoints of the respondents (Jaafar and Rasoolimanesh 2015). The research aimed at
developing a suitable undertraining of the different changes that might be considered by the
organizations with the objective of developing the socio-cultural concerns that are faced by the
community stakeholders.
Beneficence, anonymity and confidentiality: The research will uphold the needs of the
respondents related to the anonymity and confidentiality of the responses that are provided by the

7RESEARCH ENQUIRY
same for the research study. Anonymity and confidentiality will be considered while undertaking
the research as it will assist in continuing with the ethical aspects of the study.
Data Analysis Techniques
The data that will be collected through the questionnaire will be analysed through the
utilization of inferential statistics where regression will be conducted. The P value will be
calculated and checked if it is below 0.05 (P Value < 0.05). If the P value is below 0.05 positive
hypothesis will be considered (De Grosbois 2016). The hypothesis testing will assist in
developing the findings for the study while aligning the same with the objectives. The
development of coherent analysis systems and avoidance of personal idiosyncrasies will be
considered while undertaking the research study.

8RESEARCH ENQUIRY
Reference List
Altinay, L., Sigala, M. and Waligo, V., 2016. Social value creation through tourism
enterprise. Tourism Management, 54, pp.404-417.
Benavides-Velasco, C.A., Quintana-García, C. and Marchante-Lara, M., 2014. Total quality
management, corporate social responsibility and performance in the hotel industry. International
Journal of Hospitality Management, 41, pp.77-87.
De Grosbois, D., 2016. Corporate social responsibility reporting in the cruise tourism industry: a
performance evaluation using a new institutional theory based model. Journal of Sustainable
Tourism, 24(2), pp.245-269.
Jaafar, M. and Rasoolimanesh, S.M., 2015. Tourism growth and entrepreneurship: Empirical
analysis of development of rural highlands. Tourism Management Perspectives, 14, pp.17-24.
Jones, P., Hillier, D. and Comfort, D., 2014. Sustainability in the global hotel
industry. International Journal of Contemporary Hospitality Management, 26(1), pp.5-17.
Kim, W., Jun, H.M., Walker, M. and Drane, D., 2015. Evaluating the perceived social impacts of
hosting large-scale sport tourism events: Scale development and validation. Tourism
management, 48, pp.21-32.
Koens, K. and Thomas, R., 2015. Is small beautiful? Understanding the contribution of small
businesses in township tourism to economic development. Development Southern Africa, 32(3),
pp.320-332.

9RESEARCH ENQUIRY
Liu, J., Qu, H., Huang, D., Chen, G., Yue, X., Zhao, X. and Liang, Z., 2014. The role of social
capital in encouraging residents' pro-environmental behaviors in community-based
ecotourism. Tourism Management, 41, pp.190-201.
Rasoolimanesh, S.M., Jaafar, M., Kock, N. and Ramayah, T., 2015. A revised framework of
social exchange theory to investigate the factors influencing residents' perceptions. Tourism
Management Perspectives, 16, pp.335-345.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and
industry. Current Issues in Tourism, 20(4), pp.346-355.
Sloan, P., Legrand, W. and Simons-Kaufmann, C., 2014. A survey of social entrepreneurial
community-based hospitality and tourism initiatives in developing economies: A new business
approach for industry. Worldwide Hospitality and Tourism Themes, 6(1), pp.51-61.
Tsai, C.H., Wu, T.C., Wall, G. and Linliu, S.C., 2016. Perceptions of tourism impacts and
community resilience to natural disasters. Tourism Geographies, 18(2), pp.152-173.

10RESEARCH ENQUIRY
Appendix

11RESEARCH ENQUIRY